X0303 4 2008-09-01 false 0000047111 HERSHEY CO HSY 0001406985 Alfonso Humberto P 100 CRYSTAL A DRIVE HERSHEY PA 17033 false true false false SVP CFO Common Stock 90.355 I 401(k) Plan Common Stock 2008-09-01 4 M false 500 0 A 10162 D Common Stock 2008-09-01 4 F false 22 36.09 D 10140 D Restricted Stock Units 0 2008-09-01 4 M false 500 0 D Common Stock 500 9193 D The total amount of securities reported as indirectly owned by the reporting person includes .017 shares acquired from July 1, 2008 through July 31, 2008, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated July 31, 2008, provided by the Company?s Plan Trustee. RSUs granted on September 1, 2006 under the Company?s Key Employee Incentive Plan of which 500 RSUs vested on September 1, 2008. The remaining RSUs from that grant will vest according to the following schedule: 500 on September 1, 2009 and 500 on September 1, 2010. Once vested, RSUs may be: (1) settled in cash having a value equivalent to the closing price of common stock of The Hershey Company (?Common Stock?) on the New York Stock Exchange on the day preceding the vesting date, in an equal number of shares of Common Stock, or in a combination of cash and Common Stock; or (2) deferred under the Company's Deferred Compensation Plan. RSUs deferred as phantom shares of Common Stock are payable only in shares of Common Stock at the end of the deferral period. The reporting person has elected to settle 125 RSUs for Common Stock and defer payment of 375 RSUs in phantom shares of Common Stock (except for shares withheld to satisfy tax withholding obligations). Each Restricted Stock Unit represents a contingent right to receive one share of Common Stock of The Hershey Company or its cash equivalent. See Footnote (2) above. See Footnote (3) above. See Footnote (2) above. See Footnote (2) above. Humberto P. Alfonso 2008-09-03