X0304 4 2012-01-27 0000047111 HERSHEY CO HSY 0001406985 Alfonso Humberto P 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 EVP CFO & Chief Admin Officer Common Stock 2012-01-27 4 F 0 102 61.09 D 45953 D Common Stock 99.1032 I 401(k) Plan The total amount of securities reported as indirectly owned by the reporting person represents a reduction of .1688 shares allocated to the reporting person's account in the Company's 401(k) Plan as of March 5, 2012. To manage liquidity needs of the 401(k) Plan, the Plan trustee from time-to-time maintains a lower overall share balance (versus cash) in the 401(k) Plan, which in this instance resulted in a reduction in the number of shares allocated to the reporting person's account when compared to the reporting person's Form 4 filed on February 23, 2012. The information is based on a report dated March 6, 2012, provided by the Plan trustee. Humberto P. Alfonso 2012-03-12