X0303 4 2011-04-28 0000047111 HERSHEY CO HSY 0001406985 Alfonso Humberto P 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 SVP CFO Common Stock 2011-04-28 4 S 0 15631 57.4105 D 28966 D Common Stock 97.365 I 401(k) Plan The total amount of securities reported as indirectly owned by the reporting person includes .608 shares acquired from February 1, 2011 through March 31, 2011, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated April 1, 2011, provided by the Plan trustee. Bonnie S. Martin, Attorney-in-Fact for Humberto P. Alfonso 2011-05-02