X0303 4 2011-02-22 0000047111 HERSHEY CO HSY 0001406985 Alfonso Humberto P 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 SVP CFO Common Stock 2011-02-22 4 A 0 30250 0 A 55252 D Common Stock 2011-02-22 4 F 0 10655 51.42 D 44597 D Common Stock 96.757 I 401(k) Plan Non-qualified Stock Option (Right to Buy) 51.42 2011-02-22 4 A 0 50655 0 A 2021-02-21 Common Stock 50655 50655 D The total amount of securities reported as indirectly owned by the reporting person represents a reduction of .345 shares allocated to the reporting person's account in the Company's 401(k) Plan as of January 31, 2011. To manage liquidity needs of the 401(k) Plan, the Plan trustee from time-to-time maintains a lower overall share balance (versus cash) in the 401(k) Plan, which in this instance resulted in a reduction in the number of shares allocated to the reporting person's account when compared to the reporting person's Form 4 filed on January 28, 2011. The information is based on a report dated February 1, 2011, provided by the Plan trustee. Options vest according to the following schedule: 25% vest on the first anniversary of the award date, an additional 25% vest on the second anniversary of the award date, an additional 25% vest on the third anniversary of the award date, and the options become fully vested on the fourth anniversary of the award date. Bonnie S. Martin, Attorney-in-Fact for Humberto P. Alfonso 2011-02-24