X0303 4 2011-01-28 0000047111 HERSHEY CO HSY 0001406985 Alfonso Humberto P 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 SVP CFO Common Stock 2011-01-28 4 F 0 830 49.19 D 25002 D Common Stock 97.102 I 401(k) Plan The total amount of securities reported as indirectly owned by the reporting person includes 1.204 shares acquired from August 1, 2010 through January 20, 2011, pursuant to the Company's 401(k) Plan. The information is based on a report dated January 21, 2011, provided by the Company's Plan Trustee. Humberto P. Alfonso 2011-02-01