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Intangible Assets, Net
12 Months Ended
Dec. 31, 2010
Intangible Assets, Net [Abstract]  
Intangible Assets, Net
7. Intangible Assets, Net
                 
    As of December 31,  
    2009     2010  
    $     $  
Intangible assets not subject to amortization are comprised of the following:
               
Trademark
    698,787       720,473  
Intangible assets subject to amortization are comprised of the following:
               
Customer contracts
    3,353,240       3,343,892  
Non-compete agreements
    1,612,112       2,074,417  
Computer software licenses
    2,027,248       2,422,026  
License agreements with SINA
    80,660,000       80,660,000  
Advertising agency agreement
    106,790,000       106,790,000  
Database license
    8,300,000       8,300,000  
Customer relationship
    5,788,603       7,443,088  
Favorable lease term
    2,428,110       2,428,110  
 
           
 
               
 
    210,959,313       213,461,533  
Less: Accumulated amortization
               
Customer contracts
    (2,903,452 )     (3,343,892 )
Non-compete agreements
    (388,634 )     (768,887 )
Computer software licenses
    (661,625 )     (1,013,890 )
License agreements with SINA
    (2,016,500 )     (10,082,500 )
Advertising agency agreement
    (2,617,402 )     (13,087,010 )
Database license
    (244,118 )     (1,220,589 )
Customer relationship
    (40,622 )     (541,014 )
Favorable lease term
    (91,054 )     (212,459 )
 
           
 
               
Intangible assets subject to amortization, net
    201,995,906       183,191,292  
 
           
 
               
Total intangible assets, net
    202,694,693       183,911,765  
 
           
Amortization expense was $1,227,840, $6,378,659 and $21,341,362 for the years ended December 31, 2008, 2009 and 2010, respectively. The Group expects to record amortization expense of $21,463,277, $21,110,912, $21,399,974, $20,869,913 and $20,617,177 for the years ending December 31, 2011, 2012, 2013, 2014 and 2015, respectively.