Acquisitions (Tables)

3 Months Ended

Mar. 31, 2013

SinglePlatform [Member]

Allocation of Purchase Price

The following table summarizes the purchase price for SinglePlatform and the allocation of the purchase price:

Purchase consideration:
Total cash paid, net of cash acquired	$	62,546
Cash acquired		311
Fair value of contingent consideration		12,152
Total purchase price consideration	$	75,009
Assets acquired and liabilities assumed:
Cash	$	311
Accounts receivable		48
Prepaid expenses and other current assets		60
Property and equipment		14
Identifiable intangible assets		4,760
Other assets		91
Net deferred tax assets		72
Goodwill		71,997
Total assets acquired		77,353
Accounts payable, accrued expenses and other current liabilities		(1,734	)
Deferred revenue		(610	)
Total liabilities assumed		(2,344	)
Total allocation of purchase price consideration	$	75,009

Estimated Fair Values and Useful Lives of Identifiable Intangible Assets Acquired

The following table presents the estimated fair values and useful lives of identifiable intangible assets acquired:

	Amount		Weighted Average Useful Life
			(in years)
Developed technology	$	850		3
Customer relationships		2,630		3.75
Publisher relationships		710		5
Trade name		570		5
Total identifiable intangible assets	$	4,760		3.95

Pro Forma Results of Historical Consolidated Statements of Operations

The following table presents the pro forma results of the historical consolidated statements of operations of the Company and SinglePlatform for the three months ended March 31, 2012, giving effect to the merger as if it occurred on January 1, 2011:

	Three months ended March 31, 2012
Pro forma revenue	$	60,148
Pro forma net loss		(777	)

CardStar [Member]

Allocation of Purchase Price

The Company allocated the purchase price as follows:

Purchased technology	$	624
Net deferred tax assets		553
Goodwill		4,573
Total assets acquired	$	5,750