SUMMARY OF SIGNIFICANT POLICIES (Details Narrative) - USD ($)	3 Months Ended	9 Months Ended	12 Months Ended
Apr. 30, 2021	Apr. 30, 2020	Apr. 30, 2021	Apr. 30, 2020	Jul. 31, 2020
SUMMARY OF SIGNIFICANT POLICIES
Cash	$ 40,895		$ 40,895		$ 43,239
Cash in excess of FDIC limit	0		0
Impairment expense	$ 0	$ 0
Advertising expenses			$ 27,833	$ 53,093
Stock price	$ 0.28		$ 0.28		$ 0.07
Risk free discount rate			0.01%		0.11%
Volatility rate			234.84%		240.18%

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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Amount of currency on hand as well as demand deposits with banks or financial institutions. Includes other kinds of accounts that have the general characteristics of demand deposits. Excludes cash and cash equivalents within disposal group and discontinued operation.

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- Definition

The adjustment to expense previously capitalized costs of drilling exploratory wells when proved reserves are not found or when the entity obtains information that raises substantial doubt about the economic or operational viability of the project.

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Per share amount received by subsidiary or equity investee for each share of common stock issued or sold in the stock transaction.

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The estimated measure of the percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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The risk-free interest rate assumption that is used in valuing an option on its own shares.

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Amount of time deposit liabilities, including certificates of deposit, in denominations that meet or exceed the Federal Deposit Insurance Corporation (FDIC) insurance limit.

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