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<edgarSubmission xmlns="http://www.sec.gov/edgar/thirteenffiler" xmlns:nms2="http://www.sec.gov/edgar/common" xmlns:nms3="http://www.sec.gov/edgar/statecodes" xmlns:xs="http://www.w3.org/2001/XMLSchema">
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    <submissionType>13F-HR</submissionType>
    <filerInfo>
      <liveTestFlag>LIVE</liveTestFlag>
      <filer>
        <credentials>
          <cik>0001404763</cik>
          <ccc>XXXXXXXX</ccc>
        </credentials>
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      <periodOfReport>03-31-2025</periodOfReport>
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    <coverPage>
      <reportCalendarOrQuarter>03-31-2025</reportCalendarOrQuarter>
      <filingManager>
        <name>J.W. COLE ADVISORS, INC.</name>
        <address>
          <nms2:street1>4301 Anchor Plaza Parkway</nms2:street1>
          <nms2:street2>Suite 450</nms2:street2>
          <nms2:city>Tampa</nms2:city>
          <nms2:stateOrCountry>FL</nms2:stateOrCountry>
          <nms2:zipCode>33634</nms2:zipCode>
        </address>
      </filingManager>
      <reportType>13F HOLDINGS REPORT</reportType>
      <form13FFileNumber>028-19681</form13FFileNumber>
      <crdNumber>000112294</crdNumber>
      <secFileNumber>801-60722</secFileNumber>
      <provideInfoForInstruction5>N</provideInfoForInstruction5>
    </coverPage>
    <signatureBlock>
      <name>Jordan Anderson</name>
      <title>Investment Advisory Compliance Officer</title>
      <phone>813-935-6776</phone>
      <signature>/s/ Jordan Anderson</signature>
      <city>Tampa</city>
      <stateOrCountry>FL</stateOrCountry>
      <signatureDate>05-05-2025</signatureDate>
    </signatureBlock>
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      <tableValueTotal>3222111823</tableValueTotal>
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