8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): May 3, 2023

HUBSPOT, INC.

(Exact name of Registrant as Specified in Its Charter)

Delaware	001-36680	20-2632791
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)
	Two Canal Park Cambridge, Massachusetts 02141 (Address of Principal Executive Offices)

Registrant’s Telephone Number, Including Area Code: (888) 482-7768

25 First Street
Cambridge, Massachusetts 02141

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock, Par Value $0.001 per share	HUBS	New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02 Results of Operations and Financial Condition.

On May 3, 2023, HubSpot, Inc. (the “Company”) issued a press release announcing its financial results and other information for the quarter ended March 31, 2023. The full text of the press release is furnished as Exhibit 99.1 hereto and incorporated herein by reference.

The information under this Item 2.02, including Exhibit 99.1 attached hereto, is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.	Description
99.1	Press Release of HubSpot, Inc. dated May 3, 2023 furnished herewith
104	Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	HubSpot, Inc.
May 3, 2023	By:	/s/ Kate Bueker
		Name: Kate Bueker
		Title: Chief Financial Officer

EX-99

Exhibit 99.1

HubSpot Reports Q1 2023 Results

CAMBRIDGE, MA (May 3, 2023) — HubSpot, Inc. (NYSE: HUBS), the customer relationship management (CRM) platform for scaling companies, today announced financial results for the first quarter ended March 31, 2023.

Financial Highlights:

Revenue

•Total revenue was $501.6 million, up 27% compared to Q1'22.

oSubscription revenue was $489.7 million, up 27% compared to Q1'22.

oProfessional services and other revenue was $11.9 million, up 12% compared to Q1'22.

Operating Income (Loss)

•GAAP operating margin was (8.9%), compared to (2.8%) in Q1'22.

•Non-GAAP operating margin was 13.5%, compared to 8.8% in Q1'22.

•GAAP operating loss was ($44.8) million, compared to ($11.2) million in Q1'22.

•Non-GAAP operating income was $67.7 million, compared to $35.0 million in Q1'22.

Net Income (Loss)

•GAAP net loss was ($38.3) million, or ($0.78) per basic and diluted share, compared to ($9.3) million, or ($0.20) per basic and diluted share in Q1'22.

•Non-GAAP net income was $61.6 million, or $1.25 per basic and $1.20 per diluted share, compared to $27.5 million, or $0.58 per basic and $0.54 per diluted share in Q1'22.

•Weighted average basic and diluted shares outstanding for GAAP net loss per share was 49.4 million, compared to 47.6 million basic and diluted shares in Q1'22.

•Weighted average basic and diluted shares outstanding for non-GAAP net income per share was 49.4 million and 51.5 million respectively, compared to 47.6 million and 51.2 million, respectively in Q1'22.

Balance Sheet and Cash Flow

•The company’s cash, cash equivalents, and short-term and long-term investments balance was $1.6 billion as of March 31, 2023.

•During the first quarter, the company generated $81.1 million of cash from operating cash flow, compared to $82.2 million during Q1'22.

•During the first quarter, the company generated $103.6 million of cash from non-GAAP operating cash flow and $85.2 million of free cash flow, compared to $82.2 million of cash from non-GAAP operating cash flow and $62.6 million of free cash flow during Q1'22.

Additional Recent Business Highlights

•Grew Customers to 177,298 at March 31, 2023, up 23% from March 31, 2022.

•Average Subscription Revenue Per Customer was $11,365 during the first quarter of 2023, up 3% compared to the first quarter of 2022.

•The company had 7,055 full-time employees, up 10% from March 31, 2022.

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“We had a strong start to the year and I’m pleased with the focused execution of the HubSpot team," said Yamini Rangan, Chief Executive Officer at HubSpot. “Our results show that our product innovation is in high gear and that our bi-modal go-to-market strategy is working. We continue to operate in a tough macroeconomic environment but we have a solid playbook for executing and driving sustainable growth despite this challenge. At the same time, we are in the early stages of a transformative shift brought on by Generative AI. HubSpot is well positioned to help go-to-market teams be even more effective with AI, and we’re incredibly excited by the opportunity it is creating to deliver even more value for customers.”

Business Outlook
Based on information available as of May 3, 2023, HubSpot is issuing guidance for the second quarter of 2023 and full year 2023 as indicated below.

Second Quarter 2023:

•Total revenue is expected to be in the range of $503.0 million to $505.0 million.

oUnfavorable foreign exchange rates are expected to be a 1 point headwind to second quarter 2023 revenue growth.(1)

•Non-GAAP operating income is expected to be in the range of $54.0 million to $56.0 million(2).

•Non-GAAP net income per common share is expected to be in the range of $0.98 to $1.00. This assumes approximately 52.4 million weighted average diluted shares outstanding.

Full Year 2023:

•Total revenue is expected to be in the range of $2.080 billion to $2.088 billion.

oForeign exchange rates are expected to have a neutral impact on full year 2023 revenue growth(1)

•Non-GAAP operating income is expected to be in the range of $275.0 million to $279.0 million(2).

•Non-GAAP net income per common share is expected to be in the range of $4.80 to $4.85. This assumes approximately 52.3 million weighted average diluted shares outstanding.

(1)Foreign exchange rates impact on revenue is calculated by comparing current period average rates with prior period average rates.

(2) The impact of restructuring charges, which include employee severance and lease consolidation costs, are excluded from our non-GAAP operating income and non-GAAP net income per common share business outlook.

Use of Non-GAAP Financial Measures

In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website ir.hubspot.com.

Conference Call Information

HubSpot will host a conference call on Wednesday, May 3, 2023, at 4:30 p.m. Eastern Time (ET) to discuss the company’s first quarter 2023 financial results and its business outlook. To register for this conference call, please use this dial in registration link or visit HubSpot's Investor Relations website at ir.hubspot.com. Participants who wish to register for the conference call webcast please use this link.

Following the conference call, a replay will be available at (866) 813-9403 (domestic) or +44 (204) 525-0658 (international). The replay passcode is 573268. An archived webcast of this conference call will also be available on HubSpot's Investor Relations website at ir.hubspot.com.

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The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot
HubSpot is a leading CRM platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, operations, and website management products that start free and scale to meet our customers' needs at any stage of growth. Today, over 177,000 customers across more than 120 countries use HubSpot's powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Learn more at www.hubspot.com.

Cautionary Language Concerning Forward-Looking Statements
This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management’s expectations of future financial and operational performance and operational expenditures, expected growth, foreign currency movement, and business outlook, including our financial guidance for the second fiscal quarter of and full year 2023 and out long-term financial framework; statements regarding our positioning for future growth and market leadership; statements regarding the economic environment; and statements regarding expected market trends, future priorities and related investments, and market opportunities. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with our history of losses; our recent reduction in force, including risks that the related costs and charges may be greater than anticipated and that the restructuring efforts may not generate their intended benefits, may adversely affect ours internal programs and our ability to recruit and retain skilled and motivated personnel, and may be distracting to employees and management; our ability to retain existing customers and add new customers; the continued growth of the market for a CRM platform; our ability to develop new products and technologies and differentiate our platform from competing products and technologies; our ability to manage our growth effectively over the long-term to maintain our high level of service; our ability to maintain and expand relationships with our solutions partners; the price volatility of our common stock; the impact of geopolitical conflicts, inflation, foreign currency movement, macroeconomic instability, and the COVID-19 pandemic on our business, the broader economy, our workforce and operations, the markets in which we and our partners and customers operate, and our ability to forecast our future financial performance; and other risks set forth under the caption “Risk Factors” in our SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

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Consolidated Balance Sheets

(in thousands)

	March 31,			December 31,
	2023			2022
Assets
Current assets:
Cash and cash equivalents	$	325,159		$	331,022
Short-term investments		1,159,554			1,081,662
Accounts receivable		197,516			226,849
Deferred commission expense		76,365			70,992
Prepaid expenses and other current assets		63,480			44,074
Total current assets		1,822,074			1,754,599
Long-term investments		121,814			112,791
Property and equipment, net		107,060			105,227
Capitalized software development costs, net		73,068			63,790
Right-of-use assets		310,000			319,304
Deferred commission expense, net of current portion		80,476			66,559
Other assets		66,145			58,795
Intangible assets, net		16,702			17,446
Goodwill		46,454			46,227
Total assets	$	2,643,793		$	2,544,738
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable	$	2,958		$	20,883
Accrued compensation costs		70,605			62,846
Accrued expenses and other current liabilities		131,492			102,122
Operating lease liabilities		33,580			35,928
Deferred revenue		571,793			539,874
Total current liabilities		810,428			761,653
Operating lease liabilities, net of current portion		309,037			316,184
Deferred revenue, net of current portion		5,474			5,904
Other long-term liabilities		17,763			14,546
Convertible senior notes		454,712			454,227
Total liabilities		1,597,414			1,552,514
Stockholders’ equity:
Common stock		49			49
Additional paid-in capital		1,734,749			1,647,446
Accumulated other comprehensive loss		(7,756	)		(12,890	)
Accumulated deficit		(680,663	)		(642,381	)
Total stockholders’ equity		1,046,379			992,224
Total liabilities and stockholders’ equity	$	2,643,793		$	2,544,738

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Consolidated Statements of Operations

(in thousands, except per share data)

	For the Three Months Ended March 31,
	2023			2022
Revenues:
Subscription	$	489,743		$	384,956
Professional services and other		11,877			10,643
Total revenue		501,620			395,599
Cost of revenues:
Subscription		68,339			59,384
Professional services and other		13,707			13,552
Total cost of revenues		82,046			72,936
Gross profit		419,574			322,663
Operating expenses:
Research and development		127,683			92,736
Sales and marketing		250,683			197,134
General and administrative		57,405			43,947
Restructuring		28,570		—
Total operating expenses		464,341			333,817
Loss from operations		(44,767	)		(11,154	)
Other expense:
Interest income		10,472			515
Interest expense		(930	)		(950	)
Other (expense) income		(794	)		3,692
Total other expense		8,748			3,257
Loss before income tax expense		(36,019	)		(7,897	)
Income tax expense		(2,263	)		(1,444	)
Net loss	$	(38,282	)	$	(9,341	)
Net loss per share, basic and diluted	$	(0.78	)	$	(0.20	)
Weighted average common shares used in computing basic and   diluted net loss per share:		49,395			47,577

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Consolidated Statements of Cash Flows

(in thousands)

	For the Three Months Ended March 31,
	2023			2022
Operating Activities:
Net loss		(38,282	)	$	(9,341	)
Adjustments to reconcile net loss to net cash and cash equivalents provided    by operating activities
Depreciation and amortization		16,570			12,798
Stock-based compensation		83,037			45,704
Restructuring charges		2,281		—
Gain on strategic investments	—				(4,221	)
Provision on (benefit from) deferred income taxes		47			(246	)
Amortization of debt discount and issuance costs		484			507
(Accretion) amortization of bond discount		(8,008	)		585
Unrealized currency translation		(358	)		703
Changes in assets and liabilities
Accounts receivable		30,615			3,552
Prepaid expenses and other assets		(20,417	)		(3,927	)
Deferred commission expense		(18,539	)		(8,354	)
Right-of-use assets		8,483			6,528
Accounts payable		(17,873	)		3,625
Accrued expenses and other liabilities		24,221			7,135
Operating lease liabilities		(9,829	)		(2,318	)
Deferred revenue		28,638			29,496
Net cash and cash equivalents provided by operating activities		81,070			82,226
Investing Activities:
Purchases of investments		(362,246	)		(435,547	)
Maturities of investments		287,967			405,219
Purchases of property and equipment		(3,310	)		(9,940	)
Purchases of strategic investments		(6,000	)		(5,046	)
Capitalization of software development costs		(15,122	)		(9,722	)
Net cash and cash equivalents used in investing activities		(98,711	)		(55,036	)
Financing Activities:
Repayment of 2025 Convertible Notes attributable to the principal	—				(1,619	)
Employee taxes paid related to the net share settlement of stock-based awards		(1,198	)		(4,354	)
Proceeds related to the issuance of common stock under stock plans		11,254			11,852
Net cash and cash equivalents provided by financing activities		10,056			5,879
Effect of exchange rate changes on cash, cash equivalents and restricted cash		1,722			(1,649	)
Net (decrease) increase in cash, cash equivalents and restricted cash		(5,863	)		31,420
Cash, cash equivalents and restricted cash, beginning of period		334,175			380,042
Cash, cash equivalents and restricted cash, end of period	$	328,312		$	411,462

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Reconciliation of non-GAAP operating income and operating margin

(in thousands, except percentages)

	Three Months Ended March 31,
	2023			2022
GAAP operating loss	$	(44,767	)	$	(11,154	)
Stock-based compensation		83,037			45,704
Amortization of acquired intangible assets		845			410
Restructuring charges		28,570			—
Non-GAAP operating income	$	67,685		$	34,960
GAAP operating margin		(8.9	%)		(2.8	%)
Non-GAAP operating margin		13.5	%		8.8	%

Reconciliation of non-GAAP net income

(in thousands, except per share amounts)

	Three Months Ended March 31,
	2023			2022
GAAP net loss	$	(38,282	)		(9,341	)
Stock-based compensation		83,037			45,704
Amortization of acquired intangibles assets		845			410
Restructuring charges		28,570			—
Non-cash interest expense for amortization of debt discount and debt issuance costs		484			507
Gain on strategic investments		—			(4,221	)
Loss (gain) on equity method investment		122			(105	)
Income tax effects of non-GAAP items		(13,145	)		(5,436	)
Non-GAAP net income	$	61,631			27,518
Non-GAAP net income per share:
Basic	$	1.25		$	0.58
Diluted	$	1.20		$	0.54
Shares used in non-GAAP per share calculations
Basic		49,395			47,577
Diluted		51,497			51,201

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Reconciliation of non-GAAP expense and expense as a percentage of revenue

(in thousands, except percentages)

	Three Months Ended March 31,
	2023															2022
	COS, Subs- cription			COS, Prof. services & other			R&D			S&M			G&A			COS, Subs- cription			COS, Prof. services & other			R&D			S&M			G&A
GAAP expense	$	68,339		$	13,707		$	127,683		$	250,683		$	57,405		$	59,384		$	13,552		$	92,736		$	197,134		$	43,947
Stock -based compensation		(2,745	)		(1,087	)		(33,324	)		(30,169	)		(15,712	)		(1,823	)		(835	)		(16,986	)		(16,869	)		(9,191	)
Amortization of acquired   intangible assets		(399	)		—			—			(446	)		—			(321	)		—			—			(89	)		—
Non-GAAP expense	$	65,195		$	12,620		$	94,359		$	220,068		$	41,693		$	57,240		$	12,717		$	75,750		$	180,176		$	34,756
GAAP expense as a   percentage of revenue		13.6	%		2.7	%		25.5	%		50.0	%		11.4	%		15.0	%		3.4	%		23.4	%		49.8	%		11.1	%
Non-GAAP expense as a   percentage of revenue		13.0	%		2.5	%		18.8	%		43.9	%		8.3	%		14.5	%		3.2	%		19.1	%		45.5	%		8.8	%

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Reconciliation of non-GAAP subscription margin

(in thousands, except percentages)

	Three Months Ended March 31,
	2023			2022
GAAP subscription margin	$	421,404		$	325,572
Stock-based compensation		2,745			1,823
Amortization of acquired intangible assets		399			321
Non-GAAP subscription margin	$	424,548		$	327,716
GAAP subscription margin percentage		86.0	%		84.6	%
Non-GAAP subscription margin percentage		86.7	%		85.1	%

Reconciliation of non-GAAP operating cash flow
(in thousands)
	Three Months Ended March 31,
	2023		2022
GAAP net cash and cash equivalents provided by operating activities	$	81,070	$	82,226
Payment of restructuring charges		22,513		—
Non-GAAP operating cash flow	$	103,583	$	82,226

Reconciliation of free cash flow
(in thousands)
	Three Months Ended March 31,
	2023			2022
GAAP net cash and cash equivalents provided by operating activities	$	81,070		$	82,226
Purchases of property and equipment		(3,310	)		(9,940	)
Capitalization of software development costs		(15,122	)		(9,722	)
Payment of restructuring charges		22,513			—
Free cash flow	$	85,151		$	62,564

Reconciliation of forecasted non-GAAP operating income (in thousands, except percentages)
	Three Months Ended June 30, 2023		Year Ended December 31, 2023
GAAP operating income range	($145,152)-($147,152)		($283,040)-($286,040)
Stock-based compensation		136,307		463,651
Amortization of acquired intangible assets		845		3,389
Restructuring charges	62,000-66,000		91,000-98,000
Non-GAAP operating income range	$54,000-$56,000		$275,000-$279,000

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Reconciliation of forecasted non-GAAP net income and non-GAAP net income per share (in thousands, except per share amounts)
	Three Months Ended June 30, 2023		Year Ended December 31, 2023
GAAP net loss range	($144,791)-($147,541)		($260,856)-($264,731)
Stock-based compensation		136,307		463,651
Amortization of acquired intangible assets		845		3,389
Non-cash interest expense for amortization of debt issuance costs		496		1,985
Restructuring charges	62,000-66,000		91,000-98,000
Loss on equity method investment		—		122
Income tax effects of non-GAAP items	(3,657)-(3,907)		(48,341)-(48,966)
Non-GAAP net income range	$51,200-$52,200		$250,950-$253,450
GAAP net income per basic and diluted share	($2.91)-($2.97)		($5.23)-($5.30)
Non-GAAP net income per diluted share	$0.98-$1.00		$4.80-$4.85
Weighted average common shares used in computing GAAP basic and diluted net loss per share:		49,737		49,919
Weighted average common shares used in computing non-GAAP diluted net loss per share:		52,361		52,300

HubSpot’s estimates of stock-based compensation, amortization of acquired intangible assets, non-cash interest expense for amortization of debt issuance costs, restructuring charges, loss of equity method investment, and income tax effects of non-GAAP items assume, among other things, the occurrence of no additional acquisitions or dispositions, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures
We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot’s non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, operating and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations. Free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs, plus payment of restructuring charges. We believe information regarding free cash flow provides useful information to investors in understanding and evaluating the strength of liquidity and available cash provides a comparable framework for assessing how our business performed when compared to prior periods which excluded restructuring charges paid from operating cash flow.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management’s ability to make useful forecasts. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures

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prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude stock-based compensation, amortization of acquired intangible assets, non-cash interest expense for the amortization of debt issuance costs, gain or impairment losses on strategic investments, gain or loss on equity method investment, restructuring charges, and account for the income tax effects of the exclusion of these non-GAAP items. We believe investors may want to incorporate the effects of these items in order to compare our financial performance with that of other companies and between time periods:

A.Stock-based compensation is a non-cash expense accounted for in accordance with FASB ASC Topic 718. We believe that the exclusion of stock-based compensation expense allows for financial results that are more indicative of our operational performance and provide for a useful comparison of our operating results to prior periods and to our peer companies because stock-based compensation expense varies from period to period and company to company due to such things as differing valuation methodologies and changes in stock price.

B.Expense for the amortization of acquired intangible assets is excluded from non-GAAP expense and income measures as HubSpot views amortization of these assets as arising from pre-acquisition activities determined at the time of an acquisition. While these intangible assets are evaluated for impairment regularly, amortization of the cost of purchased intangibles is a non-cash expense that is not typically affected by operations during any particular period. Valuation and subsequent amortization of intangible assets can also be inconsistent in amount and frequency because they can significantly vary based on the timing and size of acquisitions and the inherently subjective nature of the degree to which a purchase price is allocated to intangible assets. We believe that the exclusion of this amortization expense provides for a useful comparison of our operating results to prior periods, for which we have historically excluded amortization expense, and to our peer companies, which commonly exclude acquired intangible asset amortization. It is important to note that although we exclude amortization of acquired intangible assets from our non-GAAP expense and income measures, revenue generated from such intangibles is included within our non-GAAP income measures. The use of these intangible assets contributed to our revenues earned during the periods presented and will contribute to future periods as well.

C.In June 2020, we issued $460 million of convertible notes due in 2025 with a coupon interest rate of 0.375%. The issuance cost of the debt is amortized as interest expense over the remaining term of the debt. We believe the exclusion of this non-cash interest expense provides for a useful comparison of our operating results to prior periods and to our peer companies.

D.Strategic investments consist of non-controlling equity investments in privately held companies. The recognition of gains or impairment losses can vary significantly across periods and we do not view them to be indicative of our fundamental operating activities and believe the exclusion of gains or impairment losses provides for a useful comparison of our operating results to prior periods and to our peer companies.

E.We made a contribution to the Black Economic Development Fund (the “investee”) managed by the Local Initiatives Support Corporation and have committed to make additional capital contributions. We account for this investment under the equity method of accounting. The proportionate share of our equity method investee's net earnings have been excluded in order to provide a comparable view of our operating results to prior periods and to our peer companies. We believe this activity is not reflective of our recurring core business operating results.

F.Restructuring are charges related to severance, employee related benefits, facilities and other costs associated with the restructuring plan implemented in January 2023. Restructuring charges fluctuate in amount and frequency and

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are not reflective of our recurring core business operating results. We believe that the exclusion of these charges and related cash payments provides for a useful comparison of our operating results to prior periods and to our peer companies, which commonly exclude restructuring charges.

G.The effects of income taxes on non-GAAP items reflect a fixed long-term projected tax rate of 20% to provide better consistency across reporting periods. To determine this long-term non-GAAP tax rate, we exclude the impact of other non-GAAP adjustments and take into account other factors such as our current operating structure and existing tax positions in various jurisdictions. We will periodically reevaluate this tax rate, as necessary, for significant events such as relevant tax law changes and material changes in our forecasted geographic earnings mix.

Investor Relations Contact:
Charles MacGlashing
investors@hubspot.com

Media Contact:
media@hubspot.com

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XML

Document And Entity Information	May 03, 2023
Document Information [Line Items]
Entity Registrant Name	HUBSPOT, INC.
Document Type	8-K
Amendment Flag	false
Entity Central Index Key	0001404655
Document Period End Date	May 03, 2023
Entity Emerging Growth Company	false
Entity File Number	001-36680
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	20-2632791
Entity Address, Address Line One	Two Canal Park
Entity Address, City or Town	Cambridge
Entity Address, State or Province	MA
Entity Address, Postal Zip Code	02141
City Area Code	(888)
Local Phone Number	482-7768
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Title of each class	Common Stock, Par Value $0.001 per share
Trading Symbol	HUBS
Name of each exchange on which registered	NYSE
Former address
Document Information [Line Items]
Entity Address, Address Line One	25 First Street
Entity Address, City or Town	Cambridge
Entity Address, State or Province	MA
Entity Address, Postal Zip Code	02141