Exhibit 21.1

SUBSIDIARIES OF THE REGISTRANT

• Affinion Group, Inc. (formerly Affinity Acquisition, Inc.) (DE)

• Affinion Net Patents, Inc. (DE)

• Affinion Group, LLC (formerly Cendant Marketing Group, LLC) (DE)

• Affinion Membership Services Holdings Subsidiary LLC (formerly Cendant Membership Services Holdings Subsidiary LLC)

• Affinion Benefits Group, Inc. (Progeny Marketing Innovations Inc.) (DE)

• Affinion Data Services, Inc. (formerly Cendant Data Services, Inc.) (DE)

• Entertainment Publications of Argentina, S.A. (Argentina)

• Entertainment Publications de Mexico, S.A. de C.V. (Mexico)

• Affinion Publishing, Inc. LLC. (formerly Cendant Publishing, Inc.) (DE)

• Credit Card Sentinel Sweden AB (Sweden)

• CUC Asia Holdings (DE)

• CED Australasia Limited (New Zealand) (formerly Cendant Australasia Limited)

• Long Term Preferred Care, Inc. (TN)

• Trilegiant Corporation (formerly CMS Subsidiary, Inc.) (DE)

• Cardwell Agency Inc. (VA)

• Safecard Services Insurance Company (ND)

• Trilegiant Insurance Services, Inc. (formerly Cendant Membership Insurance Services, Inc.) (DE)

• Affinion Loyalty Group, Inc. (formerly Trilegiant Loyalty Solutions, Inc.) (DE)

• Affinion Loyalty, LLC (DE)

• Trilegiant Retail Services, Inc. (DE)

• Trilegiant Auto Services, Inc. (WY)

• Consumer Alliance Group Inc. (NB, Canada)

• Travelers Advantage Services, Inc. (DE)

• Affinion International Holdings Limited (formerly Cendant International Holdings Limited) (UK)

• Affinion International Limited (formerly Cims Limited) (UK) with a French Branch

• Affinion International Limited (formerly Cims Ireland Ltd.) (Ireland)

• Bassae Holding B.V. (The Netherlands)

• Affinion International Assurances SARL (formerly Cendant Assurances SARL) (France)

• Affinion International Voyages SARL (formerly Cendant Voyages SARL) (France)

• Affinion International B.V. (formerly Cims B.V.) (The Netherlands)

• Affinion S.r.1. (Proprietary) Limited (formerly Cims S.r.l.) (Italy)

• Affinion International Insurance Broker S.r.l. (formerly Cims Marketing Insurance Broker S.r.l.) (Italy)

• Affinion International S.A. (formerly Cims Specialists Marketing SA) (Spain)

• Affinion International Holdco (Proprietary) Limited (formerly Cims South Africa Holdco (Proprietary) Limited) (South Africa) (formerly Cims Specialist Marketing (Pty.) Ltd.)

• Cims South Africa (Proprietary) Limited (South Africa) (formerly Multi Emergency Management (Pty) Limited)

• Toro Lifestyle (Pty) Ltd. (formerly Acclaim Investments Proprietary Ltd.) (South Africa)

• Affinion International Holdco AS (formerly Membership Services Nordic AS) (Norway)

• Benima Holdings AS (Norway)

• Affinion International OY AB (formerly Cendant Nordic Membership Services OY AB) (Finland)

• Affinion International AS (formerly Cims AS) (Norway)

• Affinion International AB (formerly Cims AB) (Sweden)

• Affinion International ApS (formerly Cims ApS) (Denmark)

• Affinion International (formerly Cims GmbH) (Germany)

• Cims UK (UK)

• Cims Financial Ltd (UK)

• Entertainment Publications Limited (UK)