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Revenues Adoption of New Revenue Standard (Details) - USD ($)
$ in Millions
3 Months Ended 6 Months Ended
Mar. 31, 2019
Mar. 31, 2018
Mar. 31, 2019
Mar. 31, 2018
Oct. 01, 2018
Sep. 30, 2018
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]            
Net revenues $ 5,494 $ 5,073 $ 11,000 $ 9,935    
Operating Expenses            
Marketing 241 261 517 484    
Professional fees 101 108 192 200    
General and administrative 264 222 540 458    
Total operating expenses 1,853 1,737 3,642 3,272    
Operating income 3,641 3,336 7,358 6,663    
Income before income taxes 3,677 3,217 7,307 6,456    
Income tax provision 700 612 1,353 1,329    
Net income 2,977 $ 2,605 5,954 $ 5,127    
Assets            
Current portion of client incentives 589   589     $ 340
Client incentives 1,664   1,664     538
Liabilities            
Accounts payable 119   119     183
Client incentives 3,484   3,484     2,834
Accrued liabilities 1,207   1,207     1,160
Deferred tax liabilities 4,911   4,911     4,618
Other liabilities 2,669   2,669     2,666
Equity            
Accumulated income 12,513   12,513     $ 11,318
Accounting Standards Update 2014-09            
Assets            
Current portion of client incentives         $ 539  
Client incentives         1,152  
Liabilities            
Client incentives         3,075  
Accrued liabilities         1,166  
Deferred tax liabilities         4,726  
Other liabilities         2,724  
Equity            
Accumulated income         11,718  
Impact of the New Revenue Standard | Accounting Standards Update 2014-09            
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]            
Net revenues (39)   (91)      
Operating Expenses            
Marketing (39)   (69)      
Professional fees (3)   (6)      
General and administrative (7)   (10)      
Total operating expenses (49)   (85)      
Operating income 10   (6)      
Income before income taxes 10   (6)      
Income tax provision 2   1      
Net income 8   (7)      
Assets            
Current portion of client incentives (262)   (262)   199  
Client incentives (725)   (725)   614  
Liabilities            
Accounts payable 13   13      
Client incentives (401)   (401)   241  
Accrued liabilities (8)   (8)   6  
Deferred tax liabilities (105)   (105)   108  
Other liabilities (79)   (79)   58  
Equity            
Accumulated income (407)   (407)   $ 400  
Results Under Prior Revenue Standard            
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]            
Net revenues 5,455   10,909      
Operating Expenses            
Marketing 202   448      
Professional fees 98   186      
General and administrative 257   530      
Total operating expenses 1,804   3,557      
Operating income 3,651   7,352      
Income before income taxes 3,687   7,301      
Income tax provision 702   1,354      
Net income 2,985   5,947      
Assets            
Current portion of client incentives 327   327      
Client incentives 939   939      
Liabilities            
Accounts payable 132   132      
Client incentives 3,083   3,083      
Accrued liabilities 1,199   1,199      
Deferred tax liabilities 4,806   4,806      
Other liabilities 2,590   2,590      
Equity            
Accumulated income $ 12,106   $ 12,106