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Acquisitions and Other Transactions
6 Months Ended
Jun. 30, 2016
Business Combinations [Abstract]  
Acquisitions and Other Transactions
Acquisitions and Other Transactions
 
Betterware
 
On October 15, 2015, Trillium Pond AG, a corporation organized in Switzerland (“Trillium Pond”), wholly owned by a Swiss subsidiary (CVSL AG) of the Company, entered into and consummated a Share Purchase Agreement (the “SPA”) with Robert Way and Andrew Lynton Cohen (“Sellers”) pursuant to which Trillium Pond purchased from the Sellers all of the issued and outstanding share capital of Stanley House Distribution Limited (“Stanley House”), a company incorporated in England. Stanley House has one wholly owned subsidiary, Betterware.

Kleeneze
 
On March 24, 2015, the Company completed the acquisition of Kleeneze, a direct-to-consumer business based in the United Kingdom. Kleeneze offers a wide variety of cleaning, health, beauty, home, outdoor and other products to customers across the United Kingdom and Ireland.

Upon conclusion of the purchase price allocation in the third quarter of 2015, the Company realized a $3.6 million gain on the acquisition. The transaction resulted in a gain primarily due to the significantly low purchase price, which is a result of the continual declines in revenues and operating profits Kleeneze had seen prior to the acquisition. Starting in 2015, changes to the purchase accounting are no longer shown retroactively in the condensed consolidated financial statements.

Pro-forma Condensed Consolidated Statement of Operations
 
The following unaudited pro-forma financial information presents the Company's condensed financial results for the three and six months ended June 30, 2015 as if the Betterware and Kleeneze acquisitions had occurred as of January 1, 2015 (in thousands, except per share data):
 
Three Months Ended
 
Six Months Ended
 
June 30, 2015
 
June 30, 2015
Revenue
$
46,062

 
$
90,479

Net loss
(4,209
)
 
(9,042
)
Net loss attributable to JRjr33, Inc.
(3,193
)
 
(7,356
)
Loss per common share attributable to JRjr33, Inc., basic and diluted
$
(0.09
)
 
$
(0.23
)


Notes to Pro-forma Condensed Consolidated Statements of Operations:

These pro-forma results have been prepared for comparative purposes only and are not necessarily indicative of the results of operations that actually would have resulted had the acquisitions been effective at the beginning of 2015 and are not necessarily representative of future results. The pro-forma results include the following adjustments:

Losses were incurred by Kleeneze as a result of the write down of inter-company receivables in the amount of $33.1 million that were forgiven prior to and in accordance with the transaction. As these losses were direct and one-time events related specifically to the acquisition, the Company has excluded these items from the pro-forma results above; and
The pro-forma results above exclude transaction costs related to the two acquisitions that were expensed in 2015.