Long-term debt and other financing arrangements (Details) (USD $)	0 Months Ended				12 Months Ended	0 Months Ended		6 Months Ended		0 Months Ended		6 Months Ended								6 Months Ended		0 Months Ended
	May 15, 2012	May 16, 2012	Jun. 30, 2013	Dec. 31, 2012	Dec. 31, 2012 John Rochon, Jr. Richmont Street LLC	Jun. 17, 2013 Convertible notes three RCP V	Dec. 12, 2012 Convertible notes three RCP V	Jun. 30, 2013 Convertible notes three RCP V	Dec. 31, 2012 Convertible notes three RCP V	Jun. 17, 2013 Convertible notes three RCP V Maximum	Oct. 23, 2012 Term loan - KeyBank	Jun. 30, 2013 Term loan - KeyBank	Jun. 30, 2013 Term loan - KeyBank Key Bank's prime rate	Jun. 30, 2013 Term loan - KeyBank LIBOR	Jun. 30, 2013 Promissory Note - payable to former shareholder of TLC TLC	Mar. 14, 2013 Promissory Note - payable to former shareholder of TLC TLC	Jun. 30, 2013 Other, equipment notes	Jun. 30, 2013 Line of Credit - Key Bank	Jun. 30, 2013 Line of Credit - Key Bank Maximum	Jun. 30, 2013 Line of Credit - Key Bank Key Bank's prime rate	Jun. 30, 2013 Line of Credit - Key Bank LIBOR	May 15, 2012 Convertible notes two	May 16, 2012 Convertible notes two	Jun. 14, 2013 Convertible notes one The Tamala L. Longaberger Recovable Trust TLC
Convertible Notes Payable and Loans Payable
Total debt			$ 29,654,893	$ 20,041,644				$ 20,438,904	$ 20,041,644			$ 5,257,104			$ 3,912,145		$ 46,740
Less current maturities			1,496,477
Long-term debt			28,158,416	20,041,644
Interest rate (as a percent)																		4.05%
Notes issued by the Company							20,000,000
Interest rate of convertible agreements (as a percent)							4.00%	4.00%			7.77%	7.77%			2.63%
Conversion price (in dollars per share)						$ 0.33
Principal amount							20,000,000				6,500,000					4,000,000						250,000	225,000	6,500,000
Annual principal payments							1,333,333
Period from the Issuance Date after which debt can be prepaid						10 days	380 days
Number of common stock issuable on conversion (in shares)										64,000,000
Par value of common stock (in dollars per share)			$ 0.0001	$ 0.0001		$ 0.0001
Ownership percentage					100.00%
Basis of interest rate													Key Bank's prime rate	LIBOR						Key Bank's prime rate	LIBOR
Interest rate (as a percent)													5.75%	7.50%						1.75%	3.50%
Outstanding balance paid down through monthly amortization payments and proceeds of the sale of non-core assets												5,257,104
Term of debt															10 years
Available borrowings																			15,000,000
Line of credit																		9,398,267
Restricted common stock issued (in shares)	2,666,666	2,380,000
Interest on debt																						$ 16,666	$ 13,000
Number of warrants granted (in shares)	1,277,537	1,010,137
Number of shares into which warrants are exercisable	1	1
Exercise price of warrants (in dollars per share)	$ 0.50	$ 0.50
Exercisable term of warrants	2 years	2 years