Long-term debt and other financing arrangements (Details) (USD $)	0 Months Ended				12 Months Ended	0 Months Ended			0 Months Ended	3 Months Ended		3 Months Ended			3 Months Ended					3 Months Ended	0 Months Ended
	May 15, 2012	May 16, 2012	Mar. 31, 2013	Dec. 31, 2012	Dec. 31, 2012 John Rochon, Jr. Richmont Street LLC	Dec. 12, 2012 Convertible notes three RCP V	Mar. 31, 2013 Convertible notes three RCP V	Dec. 31, 2012 Convertible notes three RCP V	Dec. 12, 2012 Convertible notes three RCP V Maximum	Mar. 31, 2013 Convertible notes one The Tamala L. Longaberger Recovable Trust	Mar. 18, 2013 Convertible notes one The Tamala L. Longaberger Recovable Trust	Mar. 31, 2013 Convertible notes one The Tamala L. Longaberger Recovable Trust Maximum	Mar. 31, 2013 Term loan - KeyBank	Oct. 23, 2012 Term loan - KeyBank	Mar. 31, 2013 Term loan - KeyBank Key Bank's prime rate	Mar. 31, 2013 Promissory Note - payable to former shareholder of TLC TLC	Mar. 14, 2013 Promissory Note - payable to former shareholder of TLC TLC	Mar. 31, 2013 Other, equipment notes	Mar. 31, 2013 Line of Credit - Key Bank Maximum	Mar. 31, 2013 Line of Credit - Key Bank Key Bank's prime rate	May 15, 2012 Convertible notes two	May 16, 2012 Convertible notes two
Convertible Notes Payable and Loans Payable
Total debt			$ 36,337,797	$ 20,041,644			$ 20,238,904	$ 20,041,644		$ 6,510,111			$ 5,533,794			$ 4,000,000		$ 54,988
Less current maturities			1,494,142
Long-term debt			34,843,655	20,041,644
Notes issued by the Company						20,000,000
Interest rate of convertible agreements (as a percent)						4.00%				4.00%						2.63%
Conversion price (in dollars per share)						$ 0.33				$ 0.20
Principal amount						20,000,000					6,500,000			6,500,000			4,000,000				250,000	250,000
Annual principal payments						1,333,333
Period from the Issuance Date after which debt can be prepaid						380 days				15 days
Number of common stock issuable on conversion (in shares)									64,000,000			32,500,000
Par value of common stock (in dollars per share)			$ 0.0001	$ 0.0001
Period from the Issuance Date for conversion of debt									380 days
Period from the Issuance Date during which measures are taken for conversion of debt									365 days
Ownership percentage					100.00%
Portion of principal amount paid annually										0.067
Lock up period for conversion of debt										1 year
Restriction period after the end of lock up period for conversion of debt										5 years
Basis of interest rate															Key Bank's prime rate					Key Bank's prime rate
Interest rate (as a percent)															5.75%
Outstanding balance paid down through proceeds of the sale of non-core assets													5,500,000
Term of debt																10 years
Available borrowings																			15,000,000
Restricted common stock issued (in shares)	2,666,666	2,380,000
Interest on debt																					$ 16,666	$ 13,000
Number of warrants granted (in shares)	1,277,537	1,010,137
Number of shares into which warrants are exercisable	1	1
Exercise price of warrants (in dollars per share)	$ 0.50	$ 0.50
Exercisable term of warrants	2 years	2 years