XML 17 R42.htm IDEA: XBRL DOCUMENT v2.4.0.8
Segment Information (Details) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Sep. 30, 2014
item
Sep. 30, 2013
Segment Information        
Number of categories of products     5  
Amount of net revenues generated in international markets $ 19,637,220 $ 17,474,683 $ 60,697,906 $ 35,959,506
Number of reportable business segments in which entity operate     1  
Gourmet Food Products
       
Segment Information        
Amount of net revenues generated in international markets     5,000,000 200,000
Home Decor
       
Segment Information        
Amount of net revenues generated in international markets     38,200,000 48,200,000
Nutritionals and Wellness
       
Segment Information        
Amount of net revenues generated in international markets     29,100,000  
Publishing & Printing
       
Segment Information        
Amount of net revenues generated in international markets     900,000 700,000
Other
       
Segment Information        
Amount of net revenues generated in international markets     2,100,000  
Europe including Russia and Ukraine
       
Segment Information        
Amount of net revenues generated in international markets     $ 27,100,000  
Net revenues | Gourmet Food Products
       
Segment Information        
Percentage of net revenues generated in international markets     6.60%  
Net revenues | Home Decor
       
Segment Information        
Percentage of net revenues generated in international markets     50.70% 98.20%
Net revenues | Nutritionals and Wellness
       
Segment Information        
Percentage of net revenues generated in international markets     38.70%  
Net revenues | Publishing & Printing
       
Segment Information        
Percentage of net revenues generated in international markets     1.20% 1.50%
Net revenues | Other
       
Segment Information        
Percentage of net revenues generated in international markets     2.80%  
Net revenues | International markets
       
Segment Information        
Percentage of net revenues generated in international markets     45.00%  
Net revenues | Domestic markets
       
Segment Information        
Percentage of net revenues generated in international markets       100.00%
Net revenues | Europe including Russia and Ukraine
       
Segment Information        
Percentage of net revenues generated in international markets     36.00%