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Consolidated Statements of Operations (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Sep. 30, 2014
Sep. 30, 2013
Consolidated Income Statements        
Revenue $ 24,017,441 $ 24,292,400 $ 75,274,480 $ 49,136,204
Program costs and discounts (4,380,221) (6,817,716) (14,576,574) (13,176,698)
Net revenues 19,637,220 17,474,683 60,697,906 35,959,506
Costs of sales 6,573,360 8,139,015 20,452,003 17,654,594
Gross profit 13,063,860 9,335,668 40,245,903 18,304,912
Commissions and incentives 5,800,665 2,809,926 18,778,694 6,013,873
Gain on sale of assets (633,133)   (1,040,045) 15,646
Selling, general and administrative 13,656,012 7,795,106 35,111,372 17,887,482
Operating loss (5,759,684) (1,269,363) (12,604,118) (5,596,443)
(Loss) gain on marketable securities 108,131   (443,954)  
Interest expense, net 712,997 411,718 1,192,375 1,015,766
Loss before income tax provision (6,364,550) (1,681,081) (14,240,447) (6,612,209)
Income tax provision 297,756   789,677  
Net loss (6,662,306) (1,681,081) (15,030,124) (6,612,209)
Net loss attributable to noncontrolling interest (1,039,039) (163,548) (2,725,059) (948,220)
Net loss attributed to common stockholders $ (5,623,267) $ (1,517,533) $ (12,305,065) $ (5,663,989)
Basic and diluted loss per share:        
Weighted average common shares outstanding (in shares) 49,628,683 49,626,292 49,638,935 49,626,292
Net loss per common share attributable to common stockholders $ (0.10) $ (0.03) $ (0.23) $ (0.11)