Summary of Significant Accounting Policies (Details 2) (USD $)	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011
Advertising costs
Advertising Expense	$ 14,200	$ 49,180
Potential common stock equivalents
Convertible debt – face amount of $150,000; fixed conversion price of $0.40	375,000
Convertible debt – face amount of $500,000; variable conversion price; $0.40	1,253,133
Common stock warrants - 15,000; exercise price of $0.40	15,000
Total common stock equivalents	1,643,133