Summary of Significant Accounting Policies (Tables)

6 Months Ended

Jun. 30, 2012

Concentration Risk [Line Items]

Major categories of liabilities measured at fair value on a recurring basis

		June 30, 2012		December 31, 2011
Derivative Liabilities (Level 2)	$	228,208	$	-

Advertising costs

Six months ended June 30, 2012		Six months ended June 30, 2011
$	14,200	$	49,180

Potential common stock equivalents

	Shares
Convertible debt – face amount of $150,000; fixed conversion price; $0.40		375,000
Convertible debt – face amount of $500,000; variable conversion price; $0.40		1,253,133
Common stock warrants - 15,000; exercise price of $0.40		15,000
Total common stock equivalents		1,643,133

Billing Concentrations [Member]

Concentration Risk [Line Items]

Concentration Risks

Insurance Provider	Six months ended June 30, 2012	Six months ended June 30, 2011
A	20%	11%
B	15%	13%
C	13%	1%
D	13%	-
E	-	17%

Vendor Concentrations [Member]

Concentration Risk [Line Items]

Concentration Risks

Vendor	Six months ended June 30, 2012	Six months ended June 30, 2011
A	65%	6%
B	15%	35%
C	1%	35%