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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 2)
9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Fair value of each share-based payment is estimated on the following assumptions    
Risk-free interest rate 2.61% 2.42%
Expected volatility 61.67% 77.70%
Dividend yield      
Expected term 6 years 5 years