X0306 4 2013-03-05 0 0001373715 ServiceNow, Inc. NOW 0001402350 Schneider David C/O SERVICENOW, INC. 4810 EASTGATE MALL SAN DIEGO CA 92121 0 1 0 0 SVP WORLDWIDE SALES & SERVICES Common Stock 2013-02-25 5 G 0 1500 0 D 0 D Common Stock 2013-03-05 4 M 0 40000 3 A 40000 D Common Stock 2013-03-05 4 S 0 40000 35.4814 D 0 D Common Stock 2013-03-06 4 M 0 42500 3 A 42500 D Common Stock 2013-03-06 4 S 0 37000 36.6450 D 5500 D Common Stock 2013-03-06 4 S 0 5500 37.2195 D 0 D Employee Stock Option (Right to Buy) 3 2013-03-05 4 M 0 40000 0 D 2021-07-22 Common Stock 40000 1225694 D Employee Stock Option (Right to Buy) 3 2013-03-06 4 M 0 42500 0 D 2021-07-22 Common Stock 42500 1183194 D The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1). Represents the weighted average sales price per share. The shares sold at prices ranging from $35.43 to $35.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $35.93 to $36.92 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $36.93 to $37.42 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Immediately exercisable. The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments. /s/ David Schneider by Ethan Christensen, Attorney-in-Fact 2013-03-07