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Segment Information
12 Months Ended
Dec. 31, 2020
Segment Reporting [Abstract]  
Segment Information Segment Information
The Company's segment information reflects the way the Chief Operating Decision Maker uses internal reporting to evaluate business performance, allocate resources and manage operations.
The Company has three reportable segments: Corporate, which is comprised primarily of private sector business customers with more than 250 employees in the US, Small Business, primarily servicing private sector business customers with up to 250 employees in the US, and Public, which is comprised of government agencies and education and healthcare institutions in the US. The Company has two other operating segments: CDW UK and CDW Canada, both of which do not meet the reportable segment quantitative thresholds and, accordingly, are included in an all other category ("Other").
The Company has centralized logistics and headquarters functions that provide services to the segments. The logistics function includes purchasing, distribution and fulfillment services to support the Corporate, Small Business and Public segments. As a result, costs and intercompany charges associated with the logistics function are fully allocated to all of these segments based on a percent of Net sales. The centralized headquarters function provides services in areas such as accounting, information technology, marketing, legal and coworker services. Headquarters function costs that are not allocated to the segments are included under the heading of "Headquarters" in the tables below.
The Company allocates resources to and evaluates performance of its segments based on Net sales, Operating income and Non-GAAP Operating income. However, the Company has concluded that Operating income is the more useful measure in terms of discussion of operating results, as it is a US GAAP measure.
Segment information for Total assets and capital expenditures is not presented, as such information is not used in measuring segment performance or allocating resources between segments.
Selected Segment Financial Information
Information about the Company's segments for the years ended December 31, 2020, 2019 and 2018 is as follows:
CorporateSmall BusinessPublicOtherHeadquartersTotal
2020:
Net sales$6,846.0 $1,397.1 $8,137.7 $2,086.7 $— $18,467.5 
Operating income (loss)489.5 99.0 678.2 65.9 (153.4)1,179.2 
Depreciation and amortization expense(73.2)(18.3)(229.7)(32.5)(71.9)(425.6)
2019:
Net sales$7,499.0 $1,510.3 $6,864.8 $2,158.3 $— $18,032.4 
Operating income (loss)585.1 107.5 475.0 101.6 (135.6)1,133.6 
Depreciation and amortization expense(86.9)(22.5)(56.3)(31.2)(70.2)(267.1)
2018:
Net sales$6,842.5 $1,359.6 $6,154.7 $1,883.7 $— $16,240.5 
Operating income (loss)530.4 94.4 405.0 82.2 (124.7)987.3 
Depreciation and amortization expense(88.2)(22.1)(51.2)(31.8)(72.3)(265.6)
    Geographic Areas and Revenue Mix
 Year Ended December 31, 2020
CorporateSmall BusinessPublicOtherTotal
Geography(1)
United States$6,823.6 $1,397.1 $8,137.7 $20.8 $16,379.2 
Rest of World22.4 — — 2,065.9 2,088.3 
Total Net sales6,846.0 1,397.1 8,137.7 2,086.7 18,467.5 
Major Product and Services
Hardware5,289.2 1,156.1 6,844.0 1,544.1 14,833.4 
Software1,088.3 189.3 982.8 320.6 2,581.0 
Services400.8 31.5 269.8 211.8 913.9 
Other(2)
67.7 20.2 41.1 10.2 139.2 
Total Net sales6,846.0 1,397.1 8,137.7 2,086.7 18,467.5 
Sales by Channel
Corporate6,846.0 — — — 6,846.0 
Small Business— 1,397.1 — — 1,397.1 
Government— — 2,978.5 — 2,978.5 
Education— — 3,458.1 — 3,458.1 
Healthcare— — 1,701.1 — 1,701.1 
Other— — — 2,086.7 2,086.7 
Total Net sales6,846.0 1,397.1 8,137.7 2,086.7 18,467.5 
Timing of Revenue Recognition
Transferred at a point in time where CDW is principal6,140.7 1,301.3 7,477.4 1,835.5 16,754.9 
Transferred at a point in time where CDW is agent457.4 84.5 292.5 61.6 896.0 
Transferred over time where CDW is principal247.9 11.3 367.8 189.6 816.6 
Total Net sales$6,846.0 $1,397.1 $8,137.7 $2,086.7 $18,467.5 
(1)Net sales by geography is generally based on the ship-to address with the exception of certain services that may be performed at, or on behalf of, multiple locations. Such service arrangements are categorized based on the bill-to address.
(2)Includes items such as delivery charges to customers.
Year Ended December 31, 2019
CorporateSmall BusinessPublicOtherTotal
Geography(1)
United States$7,485.7 $1,510.3 $6,864.8 $32.5 $15,893.3 
Rest of World13.3 — — 2,125.8 2,139.1 
Total Net sales7,499.0 1,510.3 6,864.8 2,158.3 18,032.4 
Major Product and Services(2)
Hardware5,963.7 1,264.7 5,624.9 1,628.9 14,482.2 
Software1,069.2 196.0 1,019.6 300.2 2,585.0 
Services395.8 28.5 199.0 217.6 840.9 
Other(3)
70.3 21.1 21.3 11.6 124.3 
Total Net sales7,499.0 1,510.3 6,864.8 2,158.3 18,032.4 
Sales by Channel
Corporate7,499.0 — — — 7,499.0 
Small Business— 1,510.3 — — 1,510.3 
Government— — 2,519.3 — 2,519.3 
Education— — 2,411.6 — 2,411.6 
Healthcare— — 1,933.9 — 1,933.9 
Other— — — 2,158.3 2,158.3 
Total Net sales7,499.0 1,510.3 6,864.8 2,158.3 18,032.4 
Timing of Revenue Recognition
Transferred at a point in time where CDW is principal6,818.7 1,423.1 6,410.2 1,900.6 16,552.6 
Transferred at a point in time where CDW is agent446.1 80.0 248.5 59.6 834.2 
Transferred over time where CDW is principal234.2 7.2 206.1 198.1 645.6 
Total Net sales$7,499.0 $1,510.3 $6,864.8 $2,158.3 $18,032.4 
(1)Net sales by geography is generally based on the ship-to address with the exception of certain services that may be performed at, or on behalf of, multiple locations. Such service arrangements are categorized based on the bill-to address.
(2)Amounts have been reclassified for changes in individual product classifications to conform to the presentation for the year ended December 31, 2020.
(3)Includes items such as delivery charges to customers.
Year Ended December 31, 2018
CorporateSmall BusinessPublicOtherTotal
Geography(1)
United States$6,834.4 $1,359.6 $6,154.7 $30.9 $14,379.6 
Rest of World8.1 — — 1,852.8 1,860.9 
Total Net sales6,842.5 1,359.6 6,154.7 1,883.7 16,240.5 
Major Product and Services(2)
Hardware5,464.9 1,135.2 5,039.3 1,492.3 13,131.7 
Software973.3 175.2 937.0 213.6 2,299.1 
Services336.9 28.1 161.8 169.1 695.9 
Other(3)
67.4 21.1 16.6 8.7 113.8 
Total Net sales6,842.5 1,359.6 6,154.7 1,883.7 16,240.5 
Sales by Channel
Corporate6,842.5 — — — 6,842.5 
Small Business— 1,359.6 — — 1,359.6 
Government— — 2,097.3 — 2,097.3 
Education— — 2,327.4 — 2,327.4 
Healthcare— — 1,730.0 — 1,730.0 
Other— — — 1,883.7 1,883.7 
Total Net sales6,842.5 1,359.6 6,154.7 1,883.7 16,240.5 
Timing of Revenue Recognition
Transferred at a point in time where CDW is principal6,256.5 1,281.3 5,758.6 1,687.6 14,984.0 
Transferred at a point in time where CDW is agent389.1 69.4 211.5 49.8 719.8 
Transferred over time where CDW is principal196.9 8.9 184.6 146.3 536.7 
Total Net sales$6,842.5 $1,359.6 $6,154.7 $1,883.7 $16,240.5 
(1)Net sales by geography is generally based on the ship-to address with the exception of certain services that may be performed at, or on behalf of, multiple locations. Such service arrangements are categorized based on the bill-to address.
(2)Amounts have been reclassified for changes in individual product classifications to conform to the presentation for the year ended December 31, 2020.
(3)Includes items such as delivery charges to customers.
The following table presents Net sales by major category for the years ended December 31, 2020, 2019 and 2018. Categories are based upon internal classifications.
Year Ended December 31,
2020
2019(1)
2018(1)
Net SalesPercentage
of Total Net
Sales
Net SalesPercentage
of Total Net
Sales
Net SalesPercentage
of Total Net
Sales
Notebooks/Mobile Devices$5,486.2 29.7 %$4,344.9 24.1 %$3,843.3 23.7 %
Netcomm Products1,955.0 10.6 2,189.1 12.1 2,116.6 13.0 
Desktops1,132.4 6.1 1,547.3 8.6 1,254.9 7.7 
Video1,190.8 6.4 1,272.9 7.1 1,184.1 7.3 
Enterprise and Data Storage (Including Drives)947.4 5.1 1,147.6 6.4 1,102.4 6.8 
Other Hardware4,121.6 22.3 3,980.4 22.1 3,630.4 22.4 
Total Hardware14,833.4 80.2 14,482.2 80.4 13,131.7 80.9 
Software(2)
2,581.0 14.0 2,585.0 14.3 2,299.1 14.2 
Services(2)
913.9 4.9 840.9 4.7 695.9 4.3 
Other(3)
139.2 0.9 124.3 0.6 113.8 0.6 
Total Net sales$18,467.5 100.0 %$18,032.4 100.0 %$16,240.5 100.0 %
(1)Amounts have been reclassified for changes in individual product classifications to conform to the presentation for the year ended December 31, 2020.
(2)Certain software and services revenues are recorded on a net basis for accounting purposes. As a result, the category percentage of net revenues is not representative of the category percentage of gross profits.
(3)Includes items such as delivery charges to customers.