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Revenue from Contracts with Customers
9 Months Ended
Sep. 30, 2023
Revenue from Contract with Customer [Abstract]  
Revenue from Contracts with Customers Revenue from Contracts with Customers
The Company operates as a single reportable segment. The Company has one sales force that sells the Company’s spatial biology and its nCounter Analysis systems and the consumables and services related to these platforms.
Disaggregated Revenues
The following table of total revenue is based on the geographic location of end users or distributors who purchase products and services. For sales to distributors, their geographic location may be different from the geographic location of the ultimate end customer. Americas consists of the United States, Canada, Mexico, and South America; and Asia Pacific includes Japan, China, South Korea, Singapore, Malaysia, India, and Australia.
The following table provides information about disaggregated revenue by major product line and primary geographic market (in thousands):
Three Months Ended September 30, 2023Nine Months Ended September 30, 2023
AmericasEurope and Middle EastAsia PacificTotalAmericasEurope and Middle EastAsia PacificTotal
Instruments$14,927 $4,077 $4,604 $23,608 $32,481 $11,708 $8,418 $52,607 
Consumables12,099 5,097 1,101 18,297 38,729 16,425 4,176 59,330 
Service and other revenue4,119 1,699 366 6,184 10,979 4,002 1,133 16,114 
Total revenue$31,145 $10,873 $6,071 $48,089 $82,189 $32,135 $13,727 $128,051 
Three Months Ended September 30, 2022Nine Months Ended September 30, 2022
AmericasEurope and Middle EastAsia PacificTotalAmericasEurope and Middle EastAsia PacificTotal
Instruments$4,835 $2,171 $1,017 $8,023 $16,343 $6,132 $4,189 $26,664 
Consumables12,044 3,687 851 16,582 37,017 11,778 3,102 51,897 
Service and other revenue3,437 1,259 240 4,936 10,124 3,486 669 14,279 
Total revenue$20,316 $7,117 $2,108 $29,541 $63,484 $21,396 $7,960 $92,840 
Total revenue in the United States was $30.0 million, $19.0 million, $79.9 million and $60.9 million for the three and nine month periods ended September 30, 2023 and 2022, respectively. The Company’s assets are primarily located in the United States and therefore are not allocated to any specific geographic region.
Contract balances and remaining performance obligations
Contract liabilities are comprised of the current and long-term portions of deferred revenue of $18.3 million and $13.0 million as of September 30, 2023 and December 31, 2022, respectively, and customer deposits of $1.7 million and $1.8 million as of September 30, 2023 and December 31, 2022, respectively, included within the condensed consolidated balance sheets. Total contract liabilities increased by $5.2 million as of September 30, 2023 as a result of additional deferred revenue of $18.1 million associated primarily with new or extended service contracts partially offset by the recognition of previously deferred revenue and customer deposits of $13.0 million for the completion of certain performance obligations during the period. The Company recorded contract assets of $0.9 million and $1.1 million as of September 30, 2023 and December 31, 2022, respectively, related to revenues recognized, but not yet invoiced to customers. The Company’s contractual payment terms for its contracts with customers approximates 42 days on average.
As of September 30, 2023, unsatisfied or partially unsatisfied performance obligations related to undelivered products and service contracts were $20.0 million and are expected to be completed over the term of the related contract or as products are delivered.