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Revenue from Contracts with Customers (Notes)
 12 Months Ended
Dec. 31, 2021
Revenue from Contract with Customer [Abstract]  
Revenue from Contract with Customer Revenue from Contracts with Customers
The Company operates as a single reportable segment. The Company has one sales force that sells the Company’s nCounter Analysis systems, its GeoMx DSP systems, and the consumables and services related to these platforms.
Disaggregated Revenues
The following table of total revenue is based on the geographic location of end users or distributors who purchase products and services, and of our collaborators. For sales to distributors, their geographic location may be different from the geographic location of the ultimate end customer. For collaboration agreements, revenues are derived from partners located primarily in the United States. Americas consists of the United States, Canada, Mexico and South America; and Asia Pacific includes Japan, China, South Korea, Singapore, Malaysia, India and Australia.
The following table provides information about disaggregated revenue by major product line and primary geographic market (in thousands):
2021
AmericasEurope and Middle EastAsia PacificTotal
Product revenue:
Instruments$31,467 $14,837 $9,312 $55,616 
Consumables50,421 16,216 5,209 71,846 
Total product revenue81,888 31,053 14,521 127,462 
Service revenue11,344 4,117 1,034 16,495 
Total product and service revenue93,232 35,170 15,555 143,957 
Collaboration revenue1,128 — — 1,128 
Total revenue$94,360 $35,170 $15,555 $145,085 
2020
AmericasEurope and Middle EastAsia PacificTotal
Product revenue:
Instruments$30,016 $11,134 $6,680 $47,830 
Consumables34,922 12,203 2,972 50,097 
Total product revenue64,938 23,337 9,652 97,927 
Service revenue8,977 3,560 980 13,517 
Total product and service revenue73,915 26,897 10,632 111,444 
Collaboration revenue5,872 — — 5,872 
Total revenue$79,787 $26,897 $10,632 $117,316 
2019
AmericasEurope and Middle EastAsia PacificTotal
Product revenue:
Instruments$18,578 $8,083 $4,413 $31,074 
Consumables37,983 19,085 3,936 61,004 
Total product revenue56,561 27,168 8,349 92,078 
Service revenue7,724 3,121 791 11,636 
Total product and service revenue64,285 30,289 9,140 103,714 
Collaboration revenue21,854 — — 21,854 
Total revenue$86,139 $30,289 $9,140 $125,568 
Total revenue in the United States was $91.0 million, $77.5 million and $83.9 million for the years ended December 31, 2021, 2020 and 2019, respectively. The Company’s long-lived assets are primarily located in the United States and not allocated to any specific geographic region.
Contract balances and remaining performance obligations
Contract liabilities are comprised of the current and long-term portions of deferred revenue of $10.3 million and $7.0 million as of December 31, 2021 and December 31, 2020, respectively, and customer deposits of $1.3 million and $1.6 million as of December 31, 2021 and December 31, 2020, respectively, included within the consolidated balance sheets. Total contract liabilities increased by $3.0 million for the year ended December 31, 2021 as a result of cash payments received of $15.8 million related primarily to new instrument service contracts associated with our growing installed base of GeoMx DSP's, substantially offset by the recognition of previously deferred revenue and customer deposits of $12.8 million for the completion of certain performance obligations during the period. The Company recorded contract assets of $0.7 million as of December 31, 2021 related to revenues recognized, but not yet invoiced to customers. The Company did not record any contract assets as of
December 31, 2020. The Company’s contractual payment terms for its contracts with customers approximate 45 days on average.
As of December 31, 2021, unsatisfied or partially unsatisfied performance obligations related to undelivered products and service contracts were $11.6 million and are expected to be completed over the term of the related contract, or as products are delivered.