Revenue from Contracts with Customers (Notes)

12 Months Ended

Dec. 31, 2020

Revenue from Contract with Customer [Abstract]

Revenue from Contract with Customer

Revenue from Contracts with Customers

The Company operates as a single reportable segment. The Company has one sales force that sells the Company’s nCounter Analysis systems, its GeoMx DSP systems, and the consumables and services related to these platforms.

Disaggregated Revenues

The following table of total revenue is based on the geographic location of end users or distributors who purchase products and services, and of our collaborators. For sales to distributors, their geographic location may be different from the geographic location of the ultimate end customer. For collaboration agreements, revenues are derived from partners located primarily in the United States. Americas consists of the United States, Canada, Mexico and South America; and Asia Pacific includes Japan, China, South Korea, Singapore, Malaysia, India and Australia.

The following table provides information about disaggregated revenue by major product line and primary geographic market (in thousands):

	Year Ended December 31, 2020
	Americas		Europe and Middle East		Asia Pacific		Total
Product revenue:
Instruments	$	30,016	$	11,134	$	6,680	$	47,830
Consumables	34,922		12,203		2,972		50,097
Total product revenue	64,938		23,337		9,652		97,927
Service revenue	8,977		3,560		980		13,517
Total product and service revenue	73,915		26,897		10,632		111,444
Collaboration revenue	5,872		—		—		5,872
Total revenue	$	79,787	$	26,897	$	10,632	$	117,316

	Year Ended December 31, 2019
	Americas		Europe and Middle East		Asia Pacific		Total
Product revenue:
Instruments	$	18,578	$	8,083	$	4,413	$	31,074
Consumables	37,983		19,085		3,936		61,004
Total product revenue	56,561		27,168		8,349		92,078
Service revenue	7,724		3,121		791		11,636
Total product and service revenue	64,285		30,289		9,140		103,714
Collaboration revenue	21,854		—		—		21,854
Total revenue	$	86,139	$	30,289	$	9,140	$	125,568

	Year Ended December 31, 2018
	Americas		Europe and Middle East		Asia Pacific		Total
Product revenue:
Instruments	$	12,033	$	6,677	$	2,731	$	21,441
Consumables	32,667		16,941		3,684		53,292
Total product revenue	44,700		23,618		6,415		74,733
Service revenue	6,228		2,097		465		8,790
Total product and service revenue	50,928		25,715		6,880		83,523
Collaboration revenue	23,209		—		—		23,209
Total revenue	$	74,137	$	25,715	$	6,880	$	106,732

Total revenue in the United States was $77.5 million, $83.9 million and $71.2 million for the years ended December 31, 2020, 2019 and 2018, respectively. The Company’s assets are primarily located in the United States and not allocated to any specific geographic region. Substantially all of the Company’s long-lived assets are located in the United States.

Contract balances and remaining performance obligations

Contract liabilities are comprised of the current and long-term portions of deferred revenue of $7.0 million and $5.0 million as of December 31, 2020 and December 31, 2019, respectively, and customer deposits of $1.6 million and $6.4 million as of December 31, 2020 and December 31, 2019, respectively, included within the consolidated balance sheets. Total contract liabilities decreased by $2.7 million for the year ended December 31, 2020 as a result of the recognition of previously deferred revenue and customer deposits of $14.9 million for the completion of certain performance obligations during the period, partially offset by cash payments received of $12.2 million related to our collaborations and service contracts. The Company did not record any contract assets as of December 31, 2020. The Company’s contractual payment terms for its contracts with customers approximate 45 days on average.

As of December 31, 2020, the Company had satisfied all performance obligations related to the collaboration agreement with Lam Research Corporation (“Lam”) and all committed funding had been received and utilized by the Company in its research and development of its Hyb & Seq technologies. Performance obligations related to undelivered products and service contracts as of December 31, 2020 were $8.6 million and are expected to be completed over the term of the related contract, or as products are delivered.