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Revenue from Contracts with Customers
9 Months Ended
Sep. 30, 2020
Revenue from Contract with Customer [Abstract]  
Revenue from Contracts with Customers Revenue from Contracts with Customers
    The Company operates as a single reportable segment. The Company has one sales force that sells the Company’s nCounter and GeoMx DSP instruments, consumables and related services.
Disaggregated Revenues
    The following table of total revenue is based on the geographic location of end users or distributors who purchase products and services, and of our collaborators. For sales to distributors, their geographic location may be different from the geographic location of the ultimate end customer. For collaboration agreements, revenues are derived from partners located primarily in the United States. Americas consists of the United States, Canada, Mexico, and South America; and Asia Pacific includes Japan, China, South Korea, Singapore, Malaysia, India, and Australia.
    The following table provides information about disaggregated revenue by major product line and primary geographic market (in thousands):
Three Months Ended September 30, 2020Nine Months Ended September 30, 2020
AmericasEurope and Middle EastAsia PacificTotalAmericasEurope and Middle EastAsia PacificTotal
Product revenue:
Instruments$7,315 $4,145 $1,418 $12,878 $20,973 $8,408 $3,131 $32,512 
Consumables9,838 3,058 754 13,650 23,585 7,966 1,968 33,519 
Total product revenue17,153 7,203 2,172 26,528 44,558 16,374 5,099 66,031 
Service revenue2,368 874 320 3,562 6,328 2,625 746 9,699 
Total product and service revenue19,521 8,077 2,492 30,090 50,886 18,999 5,845 75,730 
Collaboration revenue1,755 — — 1,755 5,324 — — 5,324 
Total revenues$21,276 $8,077 $2,492 $31,845 $56,210 $18,999 $5,845 $81,054 
Three Months Ended September 30, 2019Nine Months Ended September 30, 2019
AmericasEurope and Middle EastAsia PacificTotalAmericasEurope and Middle EastAsia PacificTotal
Product revenue:
Instruments$5,823 $1,577 $637 $8,037 $11,609 $4,066 $1,620 $17,295 
Consumables9,648 4,710 895 15,253 27,093 14,434 2,574 44,101 
Total product revenue15,471 6,287 1,532 23,290 38,702 18,500 4,194 61,396 
Service revenue2,004 841 214 3,059 5,965 2,136 572 8,673 
Total product and service revenue17,475 7,128 1,746 26,349 44,667 20,636 4,766 70,069 
Collaboration revenue4,255 — — 4,255 18,568 — — 18,568 
Total revenues$21,730 $7,128 $1,746 $30,604 $63,235 $20,636 $4,766 $88,637 
    Total revenue in the United States was $20.5 million, $54.3 million, $21.3 million, and $61.7 million for the three and nine month periods ended September 30, 2020 and 2019, respectively. The Company’s assets are primarily located in the United States and not allocated to any specific geographic region. Substantially all of the Company’s long-lived assets are located in the United States.
Contract balances and remaining performance obligations
    Contract liabilities are comprised of the current and long-term portions of deferred revenue of $6.7 million and $5.0 million as of September 30, 2020 and December 31, 2019, respectively, and customer deposits of $1.5 million and $6.4 million as of September 30, 2020 and December 31, 2019, respectively, included within the condensed consolidated balance sheets. Total contract liabilities decreased by $3.2 million as of September 30, 2020 as a result of the recognition of previously deferred revenue and customer deposits of $11.0 million for the completion of certain performance obligations during the period, partially offset by an increase of $7.8 million related to additional deferred revenue associated primarily with new or extended service contracts. The Company did not record any contract assets as of September 30, 2020.
    As of September 30, 2020, unsatisfied or partially unsatisfied performance obligations related to the collaboration agreement with Lam Research Corporation (“Lam”) were $0.5 million. Performance obligations related to undelivered products and service contracts as of September 30, 2020 were $7.7 million and are expected to be completed over the term of the related contract or as products are delivered.