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Revenue from Contracts with Customers
3 Months Ended
Mar. 31, 2020
Revenue from Contract with Customer [Abstract]  
Revenue from Contracts with Customers Revenue from Contracts with Customers
The Company operates as a single reportable segment. The Company has one sales force that sells the Company’s nCounter and GeoMx DSP instruments, consumables and related services.
Disaggregated Revenues
The following table of total revenue is based on the geographic location of end users or distributors who purchase products and services, and of our collaborators. For sales to distributors, their geographic location may be different from the geographic location of the ultimate end user. For collaboration agreements, revenues are derived from partners located primarily in the United States. Americas consists of the United States, Canada, Mexico and South America; and Asia Pacific includes Japan, China, South Korea, Singapore, Malaysia, India and Australia.
The following table provides information about disaggregated revenue by major product line and primary geographic market (in thousands):
 
Three Months Ended March 31, 2020
 
Americas
 
Europe and Middle East
 
Asia Pacific
 
Total
Product revenue:
 
 
 
 
 
 
 
Instruments
$
7,081

 
$
1,788

 
$
965

 
$
9,834

Consumables
8,372

 
2,535

 
593

 
11,500

Total product revenue
15,453

 
4,323

 
1,558

 
21,334

Service revenue
2,038

 
874

 
250

 
3,162

Total product and service revenue
17,491

 
5,197

 
1,808

 
24,496

Collaboration revenue
2,109

 

 

 
2,109

Total revenues
$
19,600

 
$
5,197

 
$
1,808

 
$
26,605

 
Three Months Ended March 31, 2019
 
Americas
 
Europe and Middle East
 
Asia Pacific
 
Total
Product revenue:
 
 
 
 
 
 
 
Instruments
$
2,189

 
$
1,530

 
$
599

 
$
4,318

Consumables
8,606

 
5,056

 
798

 
14,460

Total product revenue
10,795

 
6,586

 
1,397

 
18,778

Service revenue
1,794

 
614

 
164

 
2,572

Total product and service revenue
12,589

 
7,200

 
1,561

 
21,350

Collaboration revenue
6,338

 

 

 
6,338

Total revenues
$
18,927

 
$
7,200

 
$
1,561

 
$
27,688

Total revenue in the United States was $18.9 million and $18.2 million for the three months ended March 31, 2020 and 2019, respectively. The Company’s assets are primarily located in the United States and not allocated to any specific geographic region. Substantially all of the Company’s long-lived assets are located in the United States.
Contract balances and remaining performance obligations
Contract liabilities are comprised of the current and long-term portions of deferred revenue of $6.1 million and $5.0 million as of March 31, 2020 and December 31, 2019, respectively, and customer deposits of $4.1 million and $6.4 million as of March 31, 2020 and December 31, 2019, respectively, included within the condensed consolidated balance sheets. Total contract liabilities decreased by $1.2 million for the three months ended March 31, 2020 as a result of the recognition of previously deferred revenue and customer deposits of $3.8 million for the completion of certain performance obligations during the period, partially offset by an increase of $2.7 million related to additional deferred revenue associated primarily with new or extended service contracts. The Company did not record any contract assets as of March 31, 2020.
As of March 31, 2020, unsatisfied or partially unsatisfied performance obligations related to the collaboration agreement with Lam Research Corporation (“Lam”) were $3.0 million and are expected to be substantially completed during the first half of 2020. Performance obligations related to undelivered products and service contracts as of March 31, 2020 were $7.1 million and are expected to be completed over the term of the related contract or as products are delivered.