2.4.0.8007 - Disclosure - Note 2 - Private Placementtruefalsefalse1false falsefalsec4_From1Jan2013To30Jun2013http://www.sec.gov/CIK0001401688duration2013-01-01T00:00:002013-06-30T00:00:001true 1vitc_PrivatePlacementDisclosureTextBlockAbstractvitc_falsenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Private Placement Disclosure [Abstract]2false 2vitc_PrivatePlacementDisclosureTextBlockvitc_falsenadurationfalsefalsefalsefalsefalsefalsefalsefalseterseLabel1falsefalsefalse00 2. Private Placement On February 16, 2012, the Company entered into a purchase agreement (the “Purchase Agreement”) by and among Vitacost, JHH Capital, LLC, an entity affiliated with Jeffrey Horowitz, our Chief Executive Officer (“JHH”), Great Hill Equity Partners III, L.P. (“Great Hill III”), Great Hill Equity Partners IV, L.P. (“Great Hill IV”), Great Hill Investors, LLC (“Great Hill Investors”), Freshford Partners, LP (“Freshford Partners”), Freshford Master Fund, Ltd (“Freshford Master Fund”) and Baron Small Cap Fund (“Baron” and, together with JHH, Great Hill III, Great Hill IV, Great Hill Investors, Freshford Partners, Freshford Master Fund, collectively, the “Investors”) pursuant to which the Investors purchased, and Vitacost sold, an aggregate of 4.9 million shares of the Company’s common stock at a purchase price of $7.04 per share, and warrants to purchase an aggregate of 1.7 million shares of the Company’s common stock for an aggregate purchase price of $34.8 million. The warrants have an exercise price of $7.04 per share and a term of four years. The net proceeds of $33.6 million, after the deduction of fees of $1.2 million incurred in connection with the transaction, were allocated between common stock and warrants based on their relative fair values as of the purchase date. falsefalsefalsenonnum:textBlockItemTypenaNo authoritative reference available.No definition available.false0Private Placement Disclosure [Text Block]falseNote 2 - Private PlacementUnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://www.vitacost.com/role/Note2PrivatePlacement12