Consolidated Statements of Comprehensive Loss (Unaudited) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Net sales	$ 97,234	$ 79,877	$ 194,990	$ 163,470
Cost of goods sold	75,535	60,886	150,662	125,330
Gross profit	21,699	18,991	44,328	38,140
Operating expenses:
Fulfillment	8,660	7,803	17,576	16,216
Sales and marketing	8,610	8,003	17,026	17,136
General and administrative	8,829	7,495	17,132	15,669
	26,099	23,301	51,734	49,021
Operating loss	(4,400)	(4,310)	(7,406)	(10,881)
Other income	37	21	57	51
Loss before income taxes	(4,363)	(4,289)	(7,349)	(10,830)
Income tax expense	(13)	(13)	(26)	(26)
Net loss	(4,376)	(4,302)	(7,375)	(10,856)
Basic and diluted per share information:
Net loss available to common stockholders (in Dollars per share)	$ (0.13)	$ (0.13)	$ (0.22)	$ (0.34)
Weighted average shares outstanding (in Shares)	33,612	33,277	33,566	31,934
Comprehensive loss	$ (4,376)	$ (4,302)	$ (7,375)	$ (10,856)