0001144204-11-065284.txt : 20111116
0001144204-11-065284.hdr.sgml : 20111116
20111116103227
ACCESSION NUMBER: 0001144204-11-065284
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20111114
FILED AS OF DATE: 20111116
DATE AS OF CHANGE: 20111116
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Horowitz Jeffrey
CENTRAL INDEX KEY: 0001485082
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-34468
FILM NUMBER: 111209017
MAIL ADDRESS:
STREET 1: C/O VITACOST.COM, INC.
STREET 2: 5400 BROKEN SOUND BLVD. NW, SUITE 500
CITY: BOCA RATON
STATE: FL
ZIP: 33487
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Vitacost.com, Inc.
CENTRAL INDEX KEY: 0001401688
STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
IRS NUMBER: 371333024
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 5400 BROKEN SOUND BLVD NW
STREET 2: SUITE 500
CITY: BOCA RATON
STATE: FL
ZIP: 33487-3521
BUSINESS PHONE: (561) 982-4180
MAIL ADDRESS:
STREET 1: 5400 BROKEN SOUND BLVD NW
STREET 2: SUITE 500
CITY: BOCA RATON
STATE: FL
ZIP: 33487-3521
4
1
v240918_4.xml
OWNERSHIP DOCUMENT
X0304
4
2011-11-14
0
0001401688
Vitacost.com, Inc.
(VITC)
0001485082
Horowitz Jeffrey
C/O VITACOST.COM, INC.
5400 BROKEN SOUND BLVD. NW, SUITE 500
BOCA RATON
FL
33487
1
1
0
0
Chief Executive Officer
Common Stock
2011-11-14
2011-11-14
4
P
0
11100
6.305
A
804168
D
Common Stock
2011-11-15
2011-11-15
4
P
0
283
6.3117
A
804168
D
Mr. Horowitz's purchase of common stock has been made pursuant to a 10(b)5-1 plan.
Pursuant to Rule 13-3(d)(1), Mr. Horowitz's options to purchase common stock which are vested or will vest within 60 days are considered beneficially owned and included in this amount.
/s/ Jeff Horowitz
2011-11-16