10-Q 1 form10-q.htm FORM 10-Q China Shesays Medical Cosmetology Inc.: Form 10-Q - Filed by newsfilecorp.com

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: March 31, 2011

OR

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________________to ________________

Commission File Number: 333-144888

CHINA SHESAYS MEDICAL COSMETOLOGY INC.
(Exact Name of Registrant as Specified in Its Charter)

Nevada 01-0660195
(State or Other jurisdiction of Incorporation or (I.R.S. Employer Identification No.)
Organization)  
Sichuan SHESAYS Cosmetology Hospital Co., Ltd.  
New No. 83, Xinnan Road, Wuhou District, Chengdu 610041
City, Sichuan Province, P.R. China  
(Address of Principal Executive Offices) (Zip Code)

(86) 028-8548-2277
(Registrant’s Telephone Number, Including Area Code)

N/A
(Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes [X]      No [   ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes [   ]      No [   ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer [   ]                 Accelerated filer [   ]               Non-accelerated filer [   ]               Smaller reporting company [ X ]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes [   ]     No [ X ]

As of May 13, 2011, there were a total of 18,600,012 shares of the registrant’s common stock outstanding, $0.001 par value.



 Table of Contents 
     
    Page
PART I - FINANCIAL INFORMATION  
Item 1. Financial Statements. 1
Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations. 14
Item 3. Quantitative and Qualitative Disclosure About Market Risk. 18
Item 4. Controls and Procedures. 18
   
PART II - OTHER INFORMATION  
Item 1. Legal Proceedings. 19
Item 1A. Risk Factors. 19
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds. 19
Item 3. Defaults Upon Senior Securities. 19
Item 4. Reserved. 19
Item 5. Other Information. 20
Item 6. Exhibits. 20
   
SIGNATURES 21
   

INTRODUCTION

In this Form 10-Q, unless indicated otherwise, references to:

  • “We,” “us,” “our” and the “Company” refer to China SHESAYS Medical Cosmetology Inc. and its subsidiaries;

  • “Securities Act” refers to the Securities Act of 1933, as amended, and “Exchange Act” refer to Securities Exchange Act of 1934, as amended;

  • “China” and “PRC” refer to the People's Republic of China;

  • “RMB” refers to Renminbi, the legal currency of China; and

  • “U.S. dollar,” “$” and “US$” refers to the legal currency of the United States. For all U.S. dollar amounts reported, the dollar amount has been calculated on the basis that $1 = RMB 6.591 for its December 31, 2010 audited balance sheet, and $1 = RMB 6.5601 its March 31, 2011 unaudited balance sheet, which were determined based on the currency conversion rate at the end of each respective period. The conversion rates of $1 = RMB 6.5804 is used for the condensed consolidated statement of operations and comprehensive income and consolidated statement of cash flows for the first quarter of fiscal 2011, and $1= RMB 6.83603 is used for the condensed combined statement of operations and comprehensive income and combined statement of cash flows for the first quarter of fiscal 2010; both of which were based on the average currency conversion rate for each respective quarterly period.

ii


CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

Information contained in this report includes some statements that are not purely historical fact and that are “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995. These forward-looking statements are contained principally in the sections titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and are generally identifiable by use of the words “may,” “will,” “should,” “expect,” “anticipate,” “estimate,” “believe,” “intend” or “project” or the negative of these words or other variations on these words or comparable terminology.

The forward-looking statements herein represent our expectations, beliefs, plans, intentions or strategies concerning future events, including, but not limited to those concerning our future financial performance, our corporate strategy and operational plans. Our forward-looking statements are based on our current expectations and beliefs concerning future developments, and there can be no assurance that any projections or other expectations included in any forward-looking statements will come to pass. Moreover, our forward-looking statements are subject to various known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by any forward-looking statements, including: (a) those risks and uncertainties related to general economic conditions in China, including regulatory factors that may affect such economic conditions; (b) whether we are able to manage our planned growth efficiently and operate profitable operations, including whether our management will be able to identify, hire, train, retain, motivate and manage required personnel or that management will be able to successfully manage and exploit existing and potential market opportunities; (c) whether we are able to generate sufficient revenues or obtain financing to sustain and grow our operations; and (d) whether we are able to successfully fulfill our primary requirements for cash, which are explained below under “Liquidity and Capital Resources.”

Except as required by applicable laws, we undertake no obligation to update publicly any forward-looking statements for any reason, even if new information becomes available or other events occur in the future.

iii


PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS.


CHINA SHESAYS MEDICAL COSMETOLOGY INC.
("CHINA SHESAYS") AND SUBSIDIARIES 
CONDENSED CONSOLIDATED BALANCE SHEETS

             
    March 31,     December 31,  
    2011     2010  

 ASSETS

  Unaudited        
CURRENT ASSETS            
           Cash and cash equivalents $  1,694,751   $  1,029,280  
           Inventories, net   453,627     521,254  
           Due from stockholders   -     52,821  
           Other current assets and prepaid expenses   1,812,886     1,446,837  
                     Total Current Assets   3,961,264     3,050,192  
PROPERTY AND EQUIPMENT, NET   6,535,425     6,008,198  
             
DEFERRED TAX ASSETS   137,586     184,857  
             
TOTAL ASSETS $  10,634,275   $  9,243,247  
LIABILITIES AND STOCKHOLDERS' EQUITY            
CURRENT LIABILITIES            
           Accounts payable $  671,814   $  725,386  
           Notes payable   914,620     910,332  
           Deferred revenue   39,143     24,441  
           Other payables and accrued liabilities   1,825,048     1,554,162  
           Income tax payable   1,021,191     706,450  
           Sales tax payable and other taxes payable   14,471     13,487  
           Due to stockholders   76,218     -  
                     Total Current Liabilities   4,562,505     3,934,258  
             
COMMITMENTS AND CONTINGENCIES   -     -  
             
STOCKHOLDERS' EQUITY            
           China Shesays Stockholders' equity            
           Preferred stock, $0.001 par value, 5,000,000 shares            
                     authorized, none issued or outstanding            
                     as of March 31, 2011 and December 31, 2010   -     -  
           Common stock, $0.001 par value, 65,849,200 shares            
                     authorized, 18,600,012 shares issued as of            
                     March 31, 2011 and December 31, 2010   18,600     18,600  
           Additional paid in capital   2,166,401     2,160,485  
           Retained earnings            
                     Unappropriated   3,184,653     2,438,376  
                     Appropriated   429,566     429,566  
           Accumulated other comprehensive income   150,304     130,349  
                     Total China Shesays Stockholders' Equity   5,949,524     5,177,376  
           Noncontrolling interests   122,246     131,613  
                     Total Equity   6,071,770     5,308,989  
             
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $  10,634,275   $  9,243,247  

The accompanying notes are an integral part of these condensed consolidated financial statements

1



CHINA SHESAYS MEDICAL COSMETOLOGY INC.    
("CHINA SHESAYS") AND SUBSIDIARIES    
CONDENSED STATEMENTS OF OPERATIONS    
AND COMPREHENSIVE INCOME (UNAUDITED)    
    Three months ended  
    March, 31        
    2011     2010  
    Consolidated     Combined  
REVENUE            
   Customer service revenue            
             Cosmetic surgery services $  1,693,758   $  1,623,430  
             Professional medical beauty services   1,623,916     1,363,437  
             Cosmetic dentistry services   27,509     140,853  
   Sales of goods   229,946     120,205  
             Total Revenue   3,575,129     3,247,925  
             
COST OF REVENUE            
   Cost of service revenue            
             Cosmetic surgery services   (374,705 )   (427,300 )
             Professional medical beauty services   (330,600 )   (139,767 )
             Cosmetic dentistry services   (19,985 )   (44,259 )
   Cost of goods sold   (80,285 )   (49,685 )
   Depreciation   (123,898 )   (71,447 )
             Total Cost of Revenue   (929,473 )   (732,458 )
             
GROSS PROFIT   2,645,656     2,515,467  
             
OPERATING EXPENSES            
   Selling, general and administrative expenses   632,428     457,676  
   Advertising costs   688,034     396,284  
   Professional and consultant fees   107,121     28,056  
   Depreciation   91,292     37,092  
             Total Operating Expenses   1,518,875     919,108  
             
INCOME FROM OPERATIONS   1,126,781     1,596,359  
             
OTHER INCOME (EXPENSES)            
   Other income   7     301  
   Interest income   171     1,563  
   Interest expenses   (7,745 )   (6,564 )
   Imputed interest   -     (247 )
   Other expenses   (23,477 )   (52,628 )
             Total Other Expenses, net   (31,044 )   (57,575 )
             
INCOME FROM OPERATIONS BEFORE TAXES   1,095,737     1,538,784  
   Add (less):            
   Income tax expenses   (358,799 )   (405,120 )
   Net loss attributable to noncontrolling interests   9,339     -  
             
NET INCOME ATTRIBUTABLE TO CHINA SHESAYS            
   COMMON STOCKHOLDERS   746,277     1,133,664  
             
OTHER COMPREHENSIVE INCOME            
   Total foreign currency translation gains   19,927     399  
   Add: foreign currency translation loss attributable to            
     noncontrolling interests   28     -  
   Foreign currency translation gains            
     attributable to China Shesays common stockholders   19,955     399  
COMPREHENSIVE INCOME ATTRIBUTABLE            
   TO CHINA SHESAYS COMMON STOCKHOLDERS $  766,232   $  1,134,063  
             
Net income per share-basic and diluted $  0.04   $  0.08  
             
Weighted average number of shares outstanding during the period
   - basic and diluted   18,600,012     13,500,012  

The accompanying notes are an integral part of these condensed consolidated financial statements

2



CHINA SHESAYS MEDICAL COSMETOLOGY INC.   
("CHINA SHESAYS") AND SUBSIDIARIES   
CONDENSED STATEMENTS OF CASH FLOWS   
(UNAUDITED)    
    Three months ended  
    March, 31  
    2011     2010  
    Consolidated     Combined  
CASH FLOWS FROM OPERATING ACTIVITIES            
   Net income $  746,277   $  1,133,664  
   Adjusted to reconcile net income to cash provided            
         by operating activities:            
         Depreciation - cost of service revenue   123,898     71,447  
         Depreciation - operating expenses   91,292     37,092  
         Deferred income taxes   47,994     -  
         Loss on disposal of property and equipment   482     -  
         Imputed interest   -     247  
         Minority interest   (9,339 )   -  
   Changes in operating assets and liabilities            
   (Increase) decrease in:            
         Inventories   69,867     35,508  
         Other current assets and prepaid expenses   (358,335 )   (346,830 )
   Increase (decrease) in:            
         Accounts payable   (56,812 )   (25,032 )
         Deferred revenue   14,541     416  
         Other payables and accrued liabilities   263,043     41,439  
         Income tax payable   310,453     350,683  
         Sales tax payable and other taxes payable   918     9,854  
         Net cash provided by operating activities   1,244,279     1,308,488  
             
CASH FLOWS FROM INVESTING ACTIVITIES            
   Purchase of property and equipment   (842,231 )   (1,038,655 )
   Proceeds from disposal of property and equipment   129,171     -  
   Due from stockholders   52,821     (177,837 )
         Net cash used in investing activities   (660,239 )   (1,216,492 )
             
CASH FLOWS FROM FINANCING ACTIVITIES            
   Bank loan borrowed   911,799     877,702  
   Bank loan repaid   (911,799 )   (18,285 )
   Due to a related company   -     (768 )
   Due to stockholders   75,983     -  
   Contribution by stockholders   5,916     -  
         Net cash provided by financing activities   81,899     858,649  
             
EFFECT OF EXCHANGE RATES ON CASH   (468 )   210  
             
NET INCREASE IN CASH AND CASH EQUIVALENTS   665,471     950,855  
             
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD   1,029,280     1,371,732  
             
CASH AND CASH EQUIVALENTS AT END OF PERIOD $  1,694,751   $  2,322,587  
             
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION            
   Cash paid for interest expenses $  7,745   $  6,564  
   Cash paid for income tax $  203   $  54,438  
 

The accompanying notes are an integral part of these condensed consolidated financial statements

3


CHINA SHESAYS MEDICAL COSMETOLOGY INC.
AND SUBSIDIARIES
(fka SN Strategies Corp.)
NOTES TO THE CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS (UNAUDITED)

NOTE 1 BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles (“GAAP”) in the United States of America for interim financial information and rules and regulations of the U.S. Securities and Exchange Commission (“SEC”). Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements.

In the opinion of management, the unaudited condensed consolidated financial statements contain all adjustments consisting only of normal recurring accruals considered necessary to present fairly the Company's financial position as of March 31, 2011, the results of operations for the three months ended March 31, 2011 (consolidated) and 2010 (combined) and cash flows for the three months ended March 31, 2011 (consolidated) and 2010 (combined). The results for the three months ended March 31, 2011 are not necessarily indicative of the results to be expected for a full year. These financial statements should be read in conjunction with the audited financial statements and footnotes of the Company for the years ended December 31, 2010 and 2009 appearing in the Company’s Form 10-K as filed with the SEC on March 31, 2011.

NOTE 2 ORGANIZATION

SN Strategies Corp. was incorporated under the laws of the State of Nevada on January 18, 2002.

Perfect Support Limited (“Perfect Support”) was incorporated in the British Virgin Islands (“BVI”) on January 15, 2010 as an investment holding company. Through its wholly owned subsidiary, Chengdu Boan Investment Management Co., Limited (“Chengdu Boan”), the Company is principally engaged in providing consultancy services on medical beauty services, cosmetic surgery services and cosmetic dentistry services in the People’s Republic of China (“PRC”). Chengdu Boan was incorporated in the PRC as a wholly-owned foreign enterprise on April 27, 2010. In accordance with the business permit, Chengdu Boan’s right of operation expires on April 27, 2040 and is renewable on expiry.

Sichuan Shesays Cosmetology Hospital Company Limited (“Sichuan Shesays”) was incorporated in the PRC on May 30, 2005 as a limited liability company. Sichuan Shesays is a clinic for providing professional medical beauty services, cosmetic surgery services and cosmetic dentistry services to customers in PRC. In accordance with its business permit, the Company’s right of operation expires on May 30, 2025.

On April 27, 2010, Chengdu Boan entered into a series of contractual agreements (collectively known as the Restructuring Agreements and see note 6) with Sichuan Shesays and the stockholders of Sichuan Shesays in which Chengdu Boan assumed the management of the business activities of Sichuan Shesays and its subsidiaries, if any, from time to time, Sichuan Shesays and its subsidiaries agreed to pay 100% of its residual return to Chengdu Boan. Through this arrangement, Sichuan Shesays and its subsidiaries, if any, became contractually controlled subsidiaries of Chengdu Boan. Based on these contractual arrangements, the Company considers Sichuan Shesays and its subsidiaries to be Variable Interest Entities (“VIEs”) under ASC 810 "Consolidation of Variable Interest Entities, an Interpretation of ARB No.51”and Perfect Support through Chengdu Boan is the primary beneficiary of Sichuan Shesays and its subsidiaries (See note 6). Accordingly, Sichuan Shesays and its subsidiaries should be consolidated under ASC 810. Immediately prior to the transaction completed on April 27, 2010, both the five directors who owned 90% of Perfect Support and the 100% stockholder of Chengdu Boan owned 100% of the registered capital of Sichuan Shesays. As Perfect Support, Chengdu Boan, Sichuan Shesays and its subsidiaries were under common control, the contractual arrangements have been accounted for as a reorganization of entities under common control and the consolidated financial statements were prepared as if the reorganization occurred at the beginning of the first period presented.

4


On June 6, 2010, SN Strategies Corp., the Parent, China Shesays Medical Cosmetology Inc., the Merger Sub, a Nevada corporation, wholly owned by the Parent and incorporated on May 20, 2010, Perfect Support, known as the Acquired Sub, and the stockholders of the Acquired Sub, entered into an Agreement and Plan of Merger pursuant to which the Merger Sub agreed to acquire 100% of the common stock of the Acquired Sub. In connection with the merger, the Merger Sub issued to the stockholders of the Acquired Sub 10 shares of its common stock of $0.001 each amounting to $0.01 for 50,000 shares of the Acquired Sub’s common stock of $1 each amounting to $50,000 which represents 100% of the outstanding shares of the Acquired Sub’s common stock. The 10 shares of common stock of the Merger Sub were subsequently converted to 13,500,012 shares of common stock of the Parent Company.

Concurrent with the merger, the Merger Sub merged with and into the Parent at the effective time of the merger. The Merger Sub no longer exists, and the Parent’s name was subsequently changed to the Merger Sub’s name.

For financial reporting purposes, the merger has been accounted for as a recapitalization of the Parent whereby the historical financial statements and operations of the Acquired Sub become the historical financial statements of the Company, with no adjustments to the carrying values of the assets and liabilities. Share and per share amounts reflect the effects of the recapitalization for all periods presented. In addition, the presentation for all periods includes equity transactions of the Acquired Sub as adjusted for the effects of the recapitalization.

On July 8, 2010, Sichuan Shesays established a PRC limited liability company, Leshan Jiazhou Shesays Junge Cosmetology Company Limited (“Leshan Jiazhou Shesays”) with a registered capital of $736,594 to which Sichuan Shesays contributed $265,984 in cash and a set of machinery totaling $470,610 in lieu of cash. Leshan Jiazhou Shesays is a clinic for providing professional medical beauty services and cosmetic surgery services to customers in PRC. In accordance with its business permit, the Company’s right of operation expires on June 17, 2014.

On August 18, 2010, Sichuan Shesays together with a third party established a PRC limited liability company, Yibin Shesays Junge Cosmetology Clinic Company Limited (“Yibin Shesays”) with a registered capital of $734,981. Sichuan Shesays contributed $587,985 in cash to the registered capital of Yibin Shesays, representing 80% of the equity of Yibin Shesays. Yibin Shesays is a clinic for providing professional medical beauty services and cosmetic surgery services to customers in PRC. In accordance with its business permit, the Company’s right of operation expires on December 31, 2014.

On October 20, 2010, Sichuan Shesays established a PRC limited liability company, Zigong Shesays Junge Cosmetology Clinic Company Limited (“Zigong Shesays”) with a registered capital of $751,213. Sichuan Shesays contributed $244,219 in cash and a set of machinery totaling $506,994 in lieu of cash. Zigong Shesays is a clinic for providing professional medical beauty services and cosmetic surgery services to customers in PRC. In accordance with its business permit, the Company’s right of operation expires on October 19, 2014.

China Shesays, Perfect Support, Chengdu Boan, Sichuan Shesays, Leshan Jiazhou Shesays, Yibin Shesays and Zigong Shesays are hereinafter referred to as (“the Company”).

NOTE 3 PRINCIPLES OF CONSOLIDATION / COMBINATION

The accompanying unaudited condensed consolidated financial statements for the three months ended March 31, 2011 include the financial statements of China Shesays, its wholly owned subsidiaries, Perfect Support and Chengdu Boan and the contractually controlled affiliate, Sichuan Shesays and its wholly owned subsidiaries, Leshan Jiazhou Shesays , Zigong Shesays and 80% owned subsidiary, Yibin Shesays, The noncontrolling interests represent the minority stockholders’ 20% proportionate share of the results of Yibin Shesays.

5


The accompanying unaudited condensed combined financial statements for the three months ended March 31, 2010 include the financial statements of China Shesays and its contractually controlled affiliate, Sichuan Shesays for the three months ended March 31, 2010.

All significant inter-company balances and transactions have been eliminated in consolidation / combination.

NOTE 4 USE OF ESTIMATES 

The preparation of the consolidated financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidation financial statements and the reported amounts of revenues and expenses during the reporting period.

The Company measures the cost of credit points by reference to services redeemed in prior years and the probability of redemption are estimated by the directors based on past history. Actual results may be different from the estimation.

NOTE 5 RECENT ACCOUNTING STANDARDS AND PRONOUNCEMENTS

In December 2010, FASB issued ASU 2010-29 Business Combinations (Topic 805)-Disclosure of Supplementary Pro Forma Information for Business Combinations. The objective of this Update is to address diversity in practice about the interpretation of the pro forma revenue and earnings disclosure requirements for business combinations. The amendments in this Update specify that if a public entity presents comparative financial statements, the entity should disclose revenue and earnings of the combined entity as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. The amendments also expand the supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the reported pro forma revenue and earnings. The amendments in this Update are effective prospectively for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2010. Early adoption is permitted. The adoption of this standard is not expected to have material impact on the Company’s consolidated financial statements.

In February 2010, FASB issued ASU 2010-9 Subsequent Events (Topic 855) Amendments to Certain Recognition and Disclosure Requirements ("ASU 2010-9"). ASU 2010-9 amends disclosure requirements within Subtopic 855-10. An entity that is an SEC filer is not required to disclose the date through which subsequent events have been evaluated. This change alleviates potential conflicts between Subtopic 855-10 and the SEC's requirements. ASU 2010-9 is effective for interim and annual periods ending after June 15, 2010. The adoption of this standard is not expected to have material impact on the Company’s consolidated financial statements.

In October 2009, the FASB issued ASU 2009-13, “Multiple-Deliverable Revenue Arrangements”, now codified under FASB ASC Topic 605, “Revenue Recognition”, (“ASU 2009-13”). ASU 2009-13 requires entities to allocate revenue in an arrangement using estimated selling prices of the delivered goods and services based on a selling price hierarchy. The amendments eliminate the residual method of revenue allocation and require revenue to be allocated using the relative selling price method. ASU 2009-13 should be applied on a prospective basis for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010, with early adoption permitted. The adoption of this standard is not expected to have material impact on the Company’s consolidated financial statements.

NOTE 6 VARIABLE INTEREST ENTITIES

The Company accounts for Variable Interest Entities (“VIE”) in accordance with ASC 810. As a result of the adoption of ASU 2009-17, consolidations (Topic 810) – Improvements to Financial Reporting by Enterprises Involved with Variable Interest Entities, effective January 1, 2010, ASC 810 requires the consolidation of VIEs in which a company has both the power to direct the activities of the VIEs that most significantly impact the VIEs’ economic performance and the obligation to absorb losses or the right to receive the benefits from the VIEs that could potentially be significant to the VIEs. The Company has applied the requirements of ASC 810 on a prospective basis from the date of adoption.

The Company assesses all newly created entities and those with which the Company becomes involved to determine whether such entities are VIEs and, if so, whether or not the Company is their primary beneficiary.

6


On April 27, 2010, the Company through its PRC subsidiary, Chengdu Boan entered into a series of contractual arrangements consisting of four agreements with Sichuan Shesays and the stockholders of Sichuan Shesays. Those four agreements and their consequences are described below.

    (i)

an exclusive service agreement, pursuant to which Sichuan Shesays and its subsidiaries irrevocably entrust to Chengdu Boan the right of management and operation of Sichuan Shesays and its subsidiaries and the responsibilities and authorities of their stockholders and directors of Sichuan Shesays and its subsidiaries. In return, Sichuan Shesays and its subsidiaries agreed to pay 100% of its residual return, if any, from time to time, as management fee to Chengdu Boan.

     
    (ii)

a voting rights proxy agreement, pursuant to which the stockholders of Sichuan Shesays and its subsidiaries have granted the personnel designated by Chengdu Boan the right to appoint directors and senior management of Sichuan Shesays and its subsidiaries and to exercise all of their other voting rights as stockholders of Sichuan Shesays and its subsidiaries, as the case may be, as provided under the articles of association of each such entity;

     
    (iii)

a call option agreement, pursuant to which:

     
    (a)

neither Sichuan Shesays nor any of its subsidiaries may enter into any transaction that could materially affect its assets, liabilities, equity or operations without the prior written consent of Chengdu Boan;

     
    (b)

neither Sichuan Shesays nor any of its subsidiaries will distribute any dividends without the prior written consent of Chengdu Boan; and

     
    (c)

Chengdu Boan or its designee has an exclusive option to purchase all or part of the equity interests in Sichuan Shesays, all or part of the equity interests in subsidiaries owned by Sichuan Shesays or its nominee holders, or all or part of the assets of Sichuan Shesays, in each case when and to the extent permitted by PRC law. In case of Chengdu Boan exercising the call option in its sole discretion upon the occurrence of the situation in which such call option exercise become feasible under the relevant laws in PRC, any additional consideration paid other than $1 which may be required under the laws of PRC to effect such purchase to comply with such legal formalities shall be either cancelled or returned to Sichuan Shesays immediately with no additional compensation to the owners; and


    (iv)

an equity pledge agreement pursuant to which each of stockholders of Sichuan Shesays has pledged his or her equity interest in Sichuan Shesays and its subsidiaries, as the case may be, to Chengdu Boan to secure their obligations under the relevant contractual control agreements, including but not limited to, the obligations of Sichuan Shesays and its subsidiaries under the exclusive services agreement, the call option agreement, the voting rights proxy agreement described above, and each of them has agreed not to transfer, sell, pledge, dispose of or create any encumbrance on their equity interest in Sichuan Shesays or its subsidiaries without the prior written consent of Chengdu Boan.

In the PRC restructuring transaction described above, the Company gained indirect control of Sichuan Shesays and its subsidiaries and Sichuan Shesays and its subsidiaries are considered VIEs of the Company.

As required by ASC 810-10, the Company performs a qualitative assessment to determine whether the Company is the primary beneficiary of Sichuan Shesays and its subsidiaries which are identified as VIEs of the Company. A quality assessment begins with an understanding of the nature of the risks in the entity as well as the nature of the entity’s activities including terms of the contracts entered into by the entity, ownership interests issued by the entity and the parties involved in the design of the entity. The Company’s assessment on the involvement with Sichuan Shesays and its subsidiaries reveals that the Company has the absolute power to direct the most significant activities that impact the economic performance of Sichuan Shesays and its subsidiaries. Under the accounting guidance, the Company is deemed to be the primary beneficiary of Sichuan Shesays and its subsidiaries and the results of Sichuan Shesays and its subsidiaries are consolidated in the Company’s consolidated financial statements for financial reporting purposes. As of March 31, 2011, Sichuan Shesays and its subsidiaries had total assets of $10,408,092 and total liabilities of $5,171,664. As of December 31, 2010, Sichuan Shesays and its subsidiaries had total assets of $8,236,563 and total liabilities of $3,855,772.

7


   
NOTE 7 PRIVATE PLACEMENT

Securities Purchase Agreement

On November 5, 2010, the Company completed on a private placement financing pursuant to a Securities Purchase Agreement (“the Purchase Agreement”) with a group of accredited investors (“investors”). The Company received $1,200,000 from the investors (as defined under Rule 501 (a) of Regulation D promulgated under the Securities Act) for an issue of 600,000 shares of restricted common stock of the Company at $2 each.

Under the Purchase Agreement, if the Company’s after-tax net income for the fiscal year ending December 31, 2011 is less than the Company’s after-tax net income for the fiscal year ended December 31, 2010, or if any Chinese governmental agency challenges or otherwise takes any action that adversely affects the Company’s listing of securities and the Company is unable to address such adverse effect to the reasonable satisfaction of the investors, then the Company must pay to each investor, as liquidated damages, an amount equal to that investor’s purchase price plus compound interest at a rate of 8%. In addition, for a period of three years after the Closing, if the Company issues any shares of common stock for less than $2 per share or for no consideration (the “Additional Shares”), then the per share price under the Purchase Agreement shall be reduced to the lowest price per share at which such Additional Shares are issued, granted or sold. As of December 31, 2010, the Company believes that it is not probable that the Company will issue any shares of common stock at a price less than $2 per share; the Company’s after-tax net income for the fiscal year ending December 31, 2011 will be less than the Company’s after-tax net income for the fiscal year ended December 31, 2010; and there will be Chinese governmental agency challenges or otherwise takes any action that adversely affects the Company’s listing of securities. Accordingly, the Company has not accrued for any liquidated damages.

Make Good Escrow

In connection with the private placement, a majority stockholder of the Company together with the Company entered into a make good escrow agreement with the investors, pursuant to which a total of 600,000 shares of common stock of the Company owned by the majority stockholder were placed with an escrow agent to secure the Company’s obligation under the Purchase Agreement. If the Company fails to achieve $6,400,000 in net after tax income for the fiscal year ending December 31, 2011, the majority stockholder of the Company is obligated to transfer 600,000 shares of common stock of the Company to the investors as additional consideration under the private placement.

Warrants

In November 2010, the Company issued a warrant to a financial advisor to purchase 48,000 shares of common stock of the Company at an exercise price of $2 per share. The warrant is exercisable any time from the date of issue to June 2012.

NOTE 8 INVENTORIES, NET
             
    March 31,     December 31,  
    2011     2010  
    (Unaudited)        
Medical materials $  306,920   $  386,634  
Finished goods - merchandise   146,707     134,620  
Less: Provision for obsolescence   -     -  
  $  453,627   $  521,254  

8


   
NOTE 9 OTHER CURRENT ASSETS AND PREPAID EXPENSES  
             
    March 31,     December 31,  
    2011     2010  
    (Unaudited)        
Other receivables $  1,320,658   $  1,050,972  
Advances to staff   94,198     -  
Advances to suppliers   64,239     98,574  
Prepaid expenses   333,791     297,291  
  $  1,812,886   $  1,446,837  

As of March 31, 2011 and December 31, 2010, included in other receivables are advances to the subsidiary which is still in the process of incorporation for pre-operating expenses amounting to $1,224,713 and $971,681 respectively.

NOTE 10 PROPERTY AND EQUIPMENT, NET
               
      March 31,     December 31,  
      2011     2010  
      (Unaudited)        
Buildings   $  112,330   $  111,804  
Leasehold improvements     1,335,449     1,314,016  
Medical equipment     3,349,850     3,319,221  
Motor vehicle     162,549     290,751  
Office equipment     581,021     582,302  
Deposits paid for property and equipment     2,298,250     1,482,309  
      7,839,449     7,100,403  
Less: Accumulated depreciation     (1,304,024 )   (1,092,205 )
    $  6,535,425   $  6,008,198  

Depreciation expenses for the three months ended March 31, 2011 and 2010 were $215,190 and $108,539 respectively.

As of March 31, 2011 and December 31, 2010, included in deposits paid for property and equipment are advance payments of renovation costs paid on behalf of the subsidiary which is still in the process of incorporation amounting to $2,298,250 and $1,482,309 respectively.

9


   
NOTE 11 NOTES PAYABLE

Notes payable consisted of the following:

    March 31,     December 31,  
    2011     2010  
    (Unaudited)        
Note payable to a bank, interest rate of 5% $  914,620   $  -  
     per annum, guaranteed by a third party, a            
     director and a director's spouse, due March 2012            
             
Note payable to a bank, interest rate of 6%   -     910,332  
     per annum, guaranteed by a third party,            
     due February 2011            
  $  914,620   $  910,332  

Interest expense paid for the three months ended March 31, 2011 and 2010 were $7,745 and $6,564 respectively.

The guarantee provided by the third party is secured by the buildings of the Company with net book value totaling $99,226 as of March 31, 2011. Fees paid to the third party guarantor for the three months ended March 31, 2011 and 2010 was $20,971 and $17,554 respectively.

NOTE 12 OTHER PAYABLES AND ACCRUED LIABILITIES              
        March 31,     December 31,  
        2011     2010  
        (Unaudited)        
  Other payables   $  554,139   $  599,724  
  Deposits from customers     252,209     231,390  
  Deposits from membeship reward program     304,095     277,010  
  Accrued liability for membership reward program     87,147     18,586  
  Accrued liabilities     627,458     427,452  
      $  1,825,048   $  1,554,162  

Deposits from customers represent money received in advance for cosmetic surgery, beauty and other related services.

Included in other payables are equipment and renovation costs totaling $317,991 and $363,333 owed to suppliers as of March 31, 2011 and December 31, 2010 respectively.

NOTE 13 INCOME TAX

The Company is subject to income taxes on an entity basis on income arising in or derived from the tax jurisdiction in which each entity is domiciled.

China Shesays was incorporated in the United States and has incurred operating loss as for income tax purposes for the three months ended March 31, 2011 and 2010. As of March 31, 2011, China Shesays had federal and state net operating loss carry forwards of approximately $177,000 which can be used to offset future federal income tax. The federal and state net operating loss carry forwards expire at various dates through 2030. Deferred tax assets resulting from the net operating losses are reduced by a valuation allowance, when, in the opinion of management, utilization is not reasonably assured.

Perfect Support was incorporated in the BVI and under current laws of the BVI, income earned is not subject to income tax.

Chengdu Boan, Sichuan Shesays, Leshan Jiazhou Shesays, Yibin Shesays and Zigong Shesays were incorporated in the PRC and are subject to PRC income tax which is computed according to the relevant laws and regulations in the PRC. The applicable tax rate is 25%. Tax losses, if any, are allowed to carry forward to offset future net income for five years. As of March 31, 2011, Yibin Shesys and Zigong Shesays have total tax losses of $126,184 which will be expired on December 31, 2015.

10


The income tax expenses for the three months ended 2011 and 2010 are summarized as follows:

    (Unaudited)  
    For the three months ended  
    2011     2010  
Current - PRC   310,656     405,120  
Deferred - PRC   48,143     -  
                                                                                                                                        $ 358,799   $ 405,120  

The tax effects of significant items comprising deferred tax assets as of March 31, 2011 and December 31, 2010 are as follows:

    March 31,     December 31,  
    2011     2010  
    (Unaudited)        
Deferred tax assets:            
     Property related, net   (50,757 )   67,034  
     Deferred revenue   68,299     42,981  
     Accrued liabilities   88,401     57,724  
     Tax losses   31,643     17,118  

              Total deferred tax assets

$  137,586   $  184,857  

The reconciliation of income taxes computed at the statutory income tax rate to total income taxes for the three months ended March 31, 2011 and 2010 is as follows:

    (Unaudited)  
    For the three months ended  
    2011     2010  
Net income before taxes   1,095,737     1,538,784  
Computed at PRC tax rate of 25% $  273,933   $  384,696  
Expenses not deductible for tax purposes   45,021     -  
Others   39,845     20,424  
Total $  358,799   $  405,120  
           
   
NOTE 14   WARRANTS

On November 12, 2010, the Company issued 48,000 warrants with an exercise price of $2 per share in conjunction with the issuance of 600,000 shares of common stock in a private placement to a professional service provider pursuant to a Financial Advisory Service Agreement entered into on June 12, 2010. The warrants are exercisable at any time from June 12, 2010 to June 12, 2012. As of March 31, 2011, no warrants have been exercised or cancelled.

The Company evaluates these warrants provided in connection with the private placement in accordance with ASC 815 and has concluded that equity classification is appropriate for these warrants, due to the fact that these warrants are required to be physically settled in shares of the common stock of the Company and there are no provisions that could require net-cash settlement. Accordingly, the fair value of the warrants of $7,911 was recognized as additional paid-in capital and as a reduction of additional paid-in capital at the date of grant. The fair value of the warrants was estimated using Black-Scholes Option Pricing Model.

The following assumptions are used to calculate the fair value of the warrants:

11



Market price and estimated fair value of common stock $ 2.00  
Exercise price $ 2.00  
Remaining contractual life (years)   1.6  
Dividend yield   -  
Expected volatility   16.25%  
Risk-free interest rate   0.45%  

Expected volatility is based primarily on historical volatility. Historical volatility was computed using daily pricing observations for recent periods that correspond to the term of the warrants. The Company’s management believes this method produces an estimate that is representative of the expectations of future volatility over the expected term of these warrants. The Company has no reason to believe future volatility over the expected remaining life of these warrants will likely differ materially from historical volatility. The expected life is based on the remaining term of the warrants. The risk-free interest rate is based on U.S. Treasury securities according to the remaining term of the financial instruments.

NOTE 15 COMMITMENTS AND CONTINGENCIES
       
    (a)

Capital commitments

       
   

As of March 31, 2011 and December 31, 2010, the Company had commitments for capital expenditures on acquisition of property and equipment amounting to approximately $1,933,000 and $1,610,000 respectively.

       
    (b)

Rental leases commitment

       
   

The Company leases clinic spaces and staff quarters from third parties under fifty-five separate operating leases which expire between April 9, 2011 and January 1, 2020.

       
   

As of March 31, 2011, the Company had outstanding commitments with respect to the above operating leases, which are due as follows:


For the fiscal years ending March 31      
2011 $  1,714,692  
2012   1,698,683  
2013   1,668,915  
2014   1,655,972  
2015   1,417,512  
Thereafter   356,330  
Total $  8,512,104  
       
    (b)

Contingent liabilities

       
     

On November 12, 2010, the Company entered into a Securities Purchase Agreement with certain private placement investors. The Company has made certain customary representations, warranties and covenants, which constitute the contingent liabilities of the Company. See note 7.

       

12


   
NOTE 16 DEFINED CONTRIBUTION RETIREMENT PLANS

As stipulated by the regulations of the PRC government, companies operating in the PRC have defined contribution retirement plans for their employees. The PRC government is responsible for the pension liability to these retired employees. The Company was required to make specified contributions to the state-sponsored retirement plan based on the basic salary cost of their staff. Each of the employees of the PRC subsidiaries is also required to contribute certain percentage of his/her basic salary.

Contributions to defined contribution retirement plan for the three months periods ended March 31, 2011 and 2010 were $62,747 and $35,937 respectively.

NOTE 17  RELATED PARTY TRANSACTIONS

As of March 31, 2011 and December 31, 2010, certain stockholders owed the Company $0 and $52,821 respectively which are unsecured, interest free and repayable on demand. These amounts were advanced prior to the reverse merger and were fully repaid in January 2011.

As of March 31, 2011 and December 31, 2010, the Company owed $76,218 and $0 respectively to two stockholders for advances made on an unsecured basis, repayable on demand and interest free.

During the three months ended March 31, 2011 and 2010, total imputed interest expenses recorded as additional paid-in capital amounted to $0 and $247 respectively.

NOTE 18 CONCENTRATIONS AND RISKS

As of March 31, 2011 and December 31, 2010, 100% of the Company’s assets were located in the PRC and Hong Kong and 100% of the Company’s revenues were derived from customers located in the PRC.

As of March 31, 2011, financial instruments which potentially expose the Company to concentrations of credit risk are cash and cash equivalents. The Company performs ongoing evaluations of its cash position and credit evaluations to ensure collections and minimize losses.

Details of the suppliers accounting for 10% or more of the Company's purchases are as follows:

    Supplier A     Supplier B     Supplier C     Supplier D     Supplier E  
For the three months ended                              
March 31, 2011   15%     13%     12%     0%     0%  
March 31, 2010   0%     0%     0%     12%     11%  

As of March 31, 2011, the total amount owed to those suppliers was $34,418.

No single customer accounted for more than 10% of the service revenue for the three months ended March 31, 2011 and 2010.

13


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Business Overview

Overview

We are a Nevada holding company operating in the cosmetology industry. Substantially all of our operations are conducted in China through BOAN, our wholly-owned subsidiary in China, and through our contractual arrangements with several of our consolidated affiliated entities in China, including SHESAYS and its subsidiaries.

SHESAYS was established in May 2005 and specializes in cosmetology treatments, integrating medical treatment and education. At present, we have such core clinical departments as cosmetic surgery, cosmetic dermatology, cosmetic dentistry, cosmetic Traditional Chinese Medicine (“TCM”). Services provided in cosmetic surgery include eye shaping, facial contour, rhinoplasty, face shaping, wrinkles elimination, breast surgery, chiloplasty, liposuction slimming, ear reshaping, gynecology / male plastic surgery. Cosmetic dermatology department provides services of laser depilation, acne/pock removal, facelift and wrinkle decrease of Cutera Titan, laser whitening, pore minimizing, skin rejuvenation etc. Cosmetic dentistry includes the services of optical fluoride whitening, repair of uneven denture, porcelain teeth / cercon, orthodontic treatment, comfortable painless teeth cleaning, complex tooth extraction face-lift surgery, orthodontic caries-prevention and correction for children, adult orthodontics invisible. Traditional Chinese Medicine, also known as TCM, is the medical theory and practices of Chinese culture, especially herbal medicine, acupuncture and osteopathy, for preventing or treating illness, or promoting health and well-being. Cosmetic TCM is to use traditional Chinese Medicine, such as acupuncture and moxibustion, to provide cosmetic service, such as to dispel freckle, lose weight, as well as to enhance the endocrine system. The major difference of Chinese medicine from Western medicine is that it focuses on "health" rather than on "healing" because Chinese medicine promotes overall wellness of an individual, as opposed to the approach of Western medicine in treating the symptoms of an illness.

Headquartered in Chengdu, Sichuan province, P.R. China, SHESAYS aims to expand its business outside of Chengdu. In 2010, SHESAYS established three new outpatient clinics in the cities of Yibin, Leshan and Zigong, Sichuan province, and is constructing a new flagship store, a comprehensive cosmetology hospital in Chengdu.

For three months ended March 31, 2011, we generated revenues of $3,575,129, which represents a growth of 10.1% compared to $3,247,925 for three months ended March 31, 2010. This increase in revenue is attributed to our increased sale to the existing and new customers in 2011. During the first quarter of 2011, 7,181 customers visited our hospital and clinics, compared to 7,296 in the first quarter of 2010, and we provided services to 4,620 and 4,285 customers in the first quarter of 2011 and 2010, respectively. Our net income decreased from $1,133,664 for the three months ended March 31, 2010 to $746,277 for the three months ended March 31, 2011, a 34.2% decline. The decrease in net income was mainly due to our increased marketing efforts and expense related to maintenance cost of listing on OTCBB.

Our business operates in China and financial statements are denominated in Chinese Renminbi (RMB), but we report our financial results in our SEC filings in U.S. dollars. The conversion of our financial statements from RMB to U.S. dollars results in translation adjustments, which are reported as a line item after net income and before comprehensive income. The net income is added to the retained earnings on our balance sheet; while the translation adjustment is added to a line item on our balance sheet labeled “accumulated other comprehensive income,” because it is more reflective of changes in the relative values of U.S. and Chinese currencies than of the success of our business. For three months ended March 31, 2011 and 2010, we recorded foreign currency translation gains of $19,955 and $399 respectively.

14



Results of Operations

Three Months Ended March 31, 2011, Compared to the Three Months Ended March 31, 2010:

 

Three months ended

           
    March 31,           $     %  
    2011     2010     Change     Change  
Customer Service Revenue $  3,575,129   $   3,247,925   $  327,204     10.1%  
Cost of revenue   929,473     732,458     197,015     26.9%  
Gross profit   2,645,656     2,515,467     130,189     5.2%  
Operation expenses   1,518,875     919,108     599,767     65.3%  
Other Income (expense)   (31,044 )   (57,575 )   (26,531 )   -46.1%  
Income from operations before tax   1,095,737     1,538,784     (443,047 )   -28.8%  
Income tax expenses   358,799     405,120     (46,321 )   -11.4%  
Net income attributable to SHESAYS stockholders   746,277     1,133,664     (387,387 )   -34.2%  
Foreign exchange gain   19,955     399     19,556     4,901.3%  
Comprehensive income attributable to SHESAYS stockholders   766,232     1,134,063     (367,831 )   -32.4%  

Total Revenues

Total revenues for the three months ended March 31, 2011 increased by approximately $0.3 million or 10.1% to $3.6 million as compared to $3.2 million for the three months ended March 31, 2010. Our sales growth was driven by continued efforts to attract new customers at three clinics in Leshan, Yibin and Zigong. We did not increase our prices from period to period.

Compared to the same period of 2010, cosmetic surgery service revenue increased 4.3% to $1.7 million, professional medical beauty service revenue increased 19.1% to $1.6 million, cosmetic dentistry service revenue decreased 80.5% to $27,509 and sales of goods revenue increased 91.3% to $0.2 million. We have been enhancing marketing of professional medical beauty service as well as efforts on sales of goods which has higher year-over-year increase.

REVENUES   Three Months Ended March 31  
    2011     2010     Increase/     %  
                (Decrease)     Change  
Cosmetic surgery service   1,693,758     1,623,430     70,328     4.3%  
Professional medical beauty service   1,623,916     1,363,437     260,479     19.1%  
Cosmetic dentistry services   27,509     140,853     (113,344 )   -80.5%  
Sales of goods   229,946     120,205     109,741     91.3%  
Total revenues $  3,575,129   $  3,247,925   $ 327,204     10.1%  

15


For the first quarter of 2011, revenues of our current headquarter hospital increased by 0.7% to $3.3 million, from $3.2 million in the first quarter of 2010. Three new clinics launched in the second half of 2010 contributed approximately $0.3 million to revenues.

    Three Months Ended  
    March 31,  
  2011 2010
Location                        
Sichuan Shesays 3,269,864 91.5% 3,247,925 100.0%
Leshan Jiazhou Shesays   129,673     3.6%     -     -  
Yibin Shesays 96,978 2.7% - -
Zigong Shesays   78,614     2.2%     -     -  
Total sales 3,575,129 100.0% 3,247,925 100.0%

Cost of Revenue

Our cost of revenue for the three months ended March 31, 2011 was $0.9 million, an increase of $0.2 million, or 26.9% from $0.7 million for the three months ended March 31, 2010. The increase in cost of revenue in 2010 was due to the increase in customer service revenue. In addition, we had a promotion for a specific medical beauty service during the first quarter of 2011 which has higher costs of revenue compared to other services. Cost of sales as a percentage of revenue increased from 22.6% to 26.0% as compared to the prior comparative period due to cost of revenues for professional medical beauty service increased by $0.2 million or 136.5% from $0.1 million to $0.3 million.

Gross Profit

Our gross profit for the three months ended March 31, 2011 was $2.6 million, an increase of $0.1 million or 5.2% from $2.5 million for the three months ended March 31, 2010. The increase in gross profit in the first quarter of 2011 was due to the increase in total revenues. Our overall gross profit margin as a percentage of revenue was 74.0% for the three months ended March 31, 2011 compared to 77.4% of the same period of the previous year. The gross margin was slightly lower in the first quarter of 2011 due to the increase in costs of professional medical beauty service.

Operating Expenses

Our operating expenses increased by approximately $0.6 million to $1.5 million for the three months ended March 31, 2011 from $0.9 million for the same period of the previous year. This 65.3% increase was mainly attributable to the increase in the expense associated with advertising activities and professional and consultant fees related to the listing on OTCBB.

Other Income (Expense):

Other expense for the three months ended March 31, 2011 was $31,044 compared to other expenses of $57,575 for the same period of the previous year.

16


Net Income attributable to the Company

As a result of the factors described above, we had net income attributable to the Company in the amount of $0.7 million for the three months ended March 31, 2011, as compared with $1.1 million for the three months ended March 31, 2010. The decrease in net income was mainly attributed to increase of advertisement expenses and more expenditure on professional and consultant fees subsequent to the reverse merger transaction closed on June 7, 2010.

Foreign currency translation gains (losses)

Our business operates primarily in Chinese Renminbi (“RMB”), but we report our results in U.S. Dollars. The conversion of our accounts from RMB to U.S. Dollars results in translation adjustments. As a result of a currency translation adjustment gain, our other comprehensive income was $19,955 for the three months ended March 31, 2011, as compared with $399 for the three months ended March 31, 2010. The increase is due to currency exchange fluctuation of Chinese RMB to US Dollars for the period.

Comprehensive Income attributable to the common stockholders

As a result of the factors described above, we had comprehensive income attributable to the common stockholders in the amount of $0.8 million for the three months ended March 31, 2011, as compared with $1.1 million for the three months ended March 31, 2010.

Off-Balance Sheet Arrangements

There were no off-balance sheet arrangements during the three months ended March 31, 2011, that have, or are reasonably likely to have, a current or future affect on our financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to our interests.

Liquidity and Capital Resources

As of March 31, 2011, we had cash and cash equivalents of $1.7 million. We had a working capital deficit of $0.6 million, that is, our current assets were $4.0 million and our current liabilities were $4.6 million as of March 31, 2011. Our net working capital deficit may initially raise substantial doubt as to our ability to continue as a going concern. However, we believe that our strong net cash flow from operating activities, cost reduction and delay on capital expenditure will provide sufficient liquidity to finance our anticipated working capital and capital expenditure requirements for the next 12 months.

Total stockholders' equity as of March 31, 2011 was $6.0 million. The following table provides detailed information regarding our net cash flow for all financial statement periods presented in this report.

          March 31,  
(in US dollar)         2011     2010  
Net cash provided by operating activities     1,244,279     1,308,488  
Net cash (used in) investing activities     (660,239 )   (1,216,492 )
Net cash provided by financing activities     81,899     858,649  
Effect of Exchange Rates on Cash     (468 )   210  
Net increase in cash and cash equivalents     665,471     950,855  
Cash and cash equivalents – beginning of period       1,029,280     1,371,732  
Cash and cash equivalents – end of period       1,694,751     2,322,587  

17


Operating Activities

Cash provided by operating activities totaled $1.2 million for the three months ended March 31, 2011 as compared with $1.3 million provided by operating activities for the three months ended March 31, 2010. Compared with the same period in 2010, the slight decrease in net cash provided by operating activities was primarily due to the decrease in net income.

Investing Activities

Cash used in investing activities was $0.7 million for the three months ended March 31, 2011 as compared to $1.2 million used for the three months ended March 31, 2010. The decrease in cash used in investing activities is mainly because we have decreased our investment in property and equipment in the first quarter of 2011 by $0.2 million as compared to the first quarter of 2010, as well as a proceed from disposal of property and equipment of $129,171 in the first quarter of 2011.

Financing Activities

Cash provided in financing activities was $81,899 for the three months ended March 31, 2011 as compared to $0.9 million provided in financing activities for the three months ended March 31, 2010. The decrease was mainly due to a bank loan of $0.9 million was secured in the first quarter of 2010 while there was no new bank loan obtained in the first quarter of 2011.

Based on our current operating plan, we believe that our existing resources, including cash generated from operations, as well as bank loans, will be sufficient to meet our working capital requirement for our current operations. However, in order to fully implement our business plan and continue our growth, we will require additional capital either from our stockholders or from outside sources.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.

As a “smaller reporting company,” as defined by Item 10 of Regulation S-K, the Company is not required to provide this information.

ITEM 4. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) under the Exchange Act) that are designed to ensure that information that would be required to be disclosed in Exchange Act reports is recorded, processed, summarized and reported within the time period specified in the SEC's rules and forms, and that such information is accumulated and communicated to our management, including to the Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

As required by Rule 13a-15 under the Exchange Act, our management, including our Chairman, Chief Executive Officer and President, Yixiang Zhang, and Chief Financial Officer, Wenbin Zhu, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of March 31, 2011. Based on our assessment, Mr. Zhang and Ms. Zhu determined that, as of March 31, 2011, the evaluation of the effectiveness of our disclosure controls and procedures was completed, and because of the material weaknesses in our internal controls over financial reporting described below, our disclosure controls and procedures were not effective.

During its evaluation of the effectiveness of internal controls over financial reporting as of March 31, 2011, management identified the following material weaknesses: (i) lack of sufficient accounting personnel with appropriate understanding of U.S. GAAP and SEC reporting requirements; (ii) lack of standard chart of accounts and written accounting manual and closing procedures to facilitate preparation of financial statements under U.S. GAAP for financial reporting processes; (iii) lack of an audit committee or other independent oversight over our management and internal controls; and (iv) lack of independent directors.

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Notwithstanding management’s assessment that our internal controls over financial reporting was ineffective as of March 31, 2011 due to the material weakness described above, we believe that, the financial statements included in this Quarterly Report on Form 10-Q present fairly our financial condition, results of operations and cash flows for the period covered thereby in all material respects.

Our disclosure controls and procedures provide our Chief Executive Officer and Chief Financial Officer with reasonable assurances that our disclosure controls and procedures will achieve their objectives. However, our management does not expect that our disclosure controls and procedures or our internal control over financial reporting can or will prevent all human error. A control system, no matter how well designed and implemented, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Furthermore, the design of a control system must reflect the fact that there are internal resource constraints, and the benefit of controls must be weighed relative to their corresponding costs. Because of the limitations in all control systems, no evaluation of controls can provide complete assurance that all control issues and instances of error, if any, within our company are detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur due to human error or mistake. Additionally, controls, no matter how well designed, could be circumvented by the individual acts of specific persons within the organization. The design of any system of controls is also based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated objectives under all potential future conditions.

Changes in Internal Control Over Financial Reporting

During the first quarter ended March 31, 2011, there were no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

We are currently not a party to any legal proceeding and are not aware of any legal claims that we believe will have a material adverse affect on our business, financial condition or operating results. However, from time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. Litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business.

ITEM 1A. RISK FACTORS.

As a “smaller reporting company,” as defined by Item 10 of Regulation S-K, the Company is not required to provide this information.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4. RESERVED.

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ITEM 5. OTHER INFORMATION.

None.

ITEM 6. EXHIBITS.

   
31.1

Certification of the CEO

31.2

Certification of the CFO

   
32.1

Certification of the CEO pursuant to 18 U.S.C. Section 1350 adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

32.2

Certification of the CFO pursuant to 18 U.S.C. Section 1350 adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

CHINA SHESAYS MEDICAL COSMETOLOGY INC.
   
Date: May 15, 2011  By: /s/ Yixiang Zhang                                                  
   Name: Yixiang Zhang
   Title: Chief Executive Officer and Chairman
   
Date: May 15, 2011  By: /s/ Wenbin Zhu                                                     
   Name: Wenbin Zhu
   Title: Chief Financial Officer