X0303 4 2010-01-15 0 0001400400 DemandTec, Inc. DMAN 0001407712 Culhane Mark 1 FRANKLIN PARKWAY BUILDING 910 SAN MATEO CA 94403 0 1 0 0 EVP & Chief Financial Officer Common Stock 2010-01-15 4 S 0 14219 7.065 D 65200 D Common Stock 202300 I by Trust1 Common Stock 9000 I by Trust2 Common Stock 9000 I by Trust3 Common Stock 9000 I by Trust4 Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 29, 2008. Average sale price of $7.0648 consists of the following blocks: 400 shares were sold at $7.00 per share; 1400 shares at $7.01; 900 shares at $7.02; 1519 shares at $7.03; 500 shares at $7.04; 2982 shares at $7.05; 300 shares at $7.055; 2418 shares at $7.06; 600 shares at $7.07; 300 shares at $7.08; 200 shares at $7.09; 300 shares at $7.10; 500 shares at $7.11; 400 shares at $7.12; 200 shares at $7.13; 700 shares at $7.20; 200 shares at $7.21; and 400 shares were sold at $7.22 per share. Shares held by Culhane Family Revocable Trust dated 12/16/99 Shares held by Maxwell A. R. Culhane 1999 Irrevocable Trust Shares held by Michael D. Culhane 1999 Irrevocable Trust Shares held by Monica G. Culhane 1999 Irrevocable Trust By: Michael McAdam, Attorney in Fact For: Mark A. Culhane 2010-01-20