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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Additional Information (Detail) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Significant Accounting Policies [Line Items]        
Research and development costs $ 619,039 $ 49,172 $ 1,355,119 $ 148,665
Advertising costs    3,277 856 17,036
Shipping and handling costs $ 584,627 $ 513,899 $ 1,737,112 $ 1,503,913
Land use rights
       
Significant Accounting Policies [Line Items]        
Land use rights, useful life     50 years