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GOODWILL AND IDENTIFIABLE INTANGIBLE ASSETS
6 Months Ended
Jun. 30, 2015
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND IDENTIFIABLE INTANGIBLE ASSETS

Goodwill

 

As of June 30, 2015 and December 31, 2014, goodwill consists of the following by reporting unit:

 

    June 30,     December 31,  
    2015     2014  
             
Reporting unit:                
FIN   $ 16,586     $ 16,586 (1)
VIP     16,262       16,129  
Vapestick     16,059       15,872 (1)
GEC (2)     8,071       8,071  
                 
Total   $ 56,978     $ 56,658  

  

  (1) The Company’s cost basis was adjusted as of December 31, 2014 due to impairment charges.
  (2)

In July 2014, the Company completed the acquisition of its Global E-Commerce (“GEC”) division from Hardwire Interactive Inc. (“Hardwire”).

 

Goodwill increased by $320 from December 31, 2014 to June 30, 2015 due to foreign exchange translation associated with the VIP and Vapestick acquisitions.

 

Identifiable Intangible Assets.

 

Identifiable intangible assets consist of the following as of June 30, 2015 and December 31, 2014:

 

    Life (Years)     June 30, 2015     December 31, 2014  
          Weighted           Accumulated     Net Book           Accumulated     Net Book  
    Range     Average     Cost     Amortization     Value     Cost (1)     Amortization     Value  
                                                 
Customer relationships     2-10       8.2     $ 34,457     $ (10,040 )   $ 24,417     $ 34,761     $ (7,103 )   $ 27,658  
Trade names     10-15       12.6       28,077       (3,525 )     24,552       28,168       (2,548 )     25,620  
Internet domains and websites     10       10.0       1,156       (139 )     1,017       1,142       (83 )     1,059  
Non-compete agreements     3       3.0       420       (134 )     286       420       (64 )     356  
                                                                 
Total                   $ 64,110     $ (13,838 )   $ 50,272     $ 64,491     $ (9,798 )   $ 54,693  

 

  (1) The Company’s cost basis for certain identifiable intangible assets was adjusted as of December 31, 2014 as a result of the Company’s impairment evaluation. Accordingly, effective January 1, 2015 amortization expense was computed based on the newly established cost basis over the remaining estimated useful life.

 

Amortization expense related to identifiable intangible assets amounted to $2,078 and $3,235 for the three months ended June 30, 2015 and 2014, respectively. Amortization expense related to identifiable intangible assets amounted to $4,164 and $3,139 for the six months ended June 30, 2015 and 2014, respectively.