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19. FAIR VALUE MEASUREMENTS (Details Narrative) (Warrant, USD $)
 12 Months Ended
Dec. 31, 2014
Estimated fair value of the underlying common stock $ 3.66ECIGD_FairValueAssumptionsEstimatedFairValueOfCommonStock
Volatility 37.00%us-gaap_FairValueAssumptionsExpectedVolatilityRate
Minimum
  
Risk-free interest rate 1.53%us-gaap_FairValueAssumptionsRiskFreeInterestRate
/ us-gaap_AwardTypeAxis
= us-gaap_WarrantMember
/ us-gaap_RangeAxis
= us-gaap_MinimumMember
Maximum
  
Risk-free interest rate 1.74%us-gaap_FairValueAssumptionsRiskFreeInterestRate
/ us-gaap_AwardTypeAxis
= us-gaap_WarrantMember
/ us-gaap_RangeAxis
= us-gaap_MaximumMember