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12. STOCK BASED COMPENSATION (Details Narrative) (USD $)
 12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Weighted-average grant-date fair value of options granted $ 77.25ECIGD_WeightedaverageGrantdateFairValueOfOptionsGranted $ 7.05ECIGD_WeightedaverageGrantdateFairValueOfOptionsGranted  
Stock based compensation expense $ 7,129,000us-gaap_AllocatedShareBasedCompensationExpense $ 435,000us-gaap_AllocatedShareBasedCompensationExpense $ 0us-gaap_AllocatedShareBasedCompensationExpense
Unrecognized compensation cost   130,000us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions  
Restricted Stock [Member]      
Unrecognized compensation cost $ 1,445,000us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockMember