Consolidated Statements of Operations and Comprehensive Loss (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Revenues
Net internet sales	$ 8,952,598	$ 1,758,762	$ 855,758
Net retail and wholesale revenues	34,523,181	1,343,967	614,446
Total net revenues	43,475,779	3,102,729	1,470,204
Cost of Goods Sold	31,464,001	1,288,914	526,300
Gross profit	12,011,778	1,813,815	943,904
Operating Expenses
Distribution, marketing and advertising	10,397,367	1,078,180	323,167
Selling, general and administrative	56,538,552	3,036,873	1,068,767
Loss on impairment of intangible assets	144,357,493	0	0
Loss on sale of asset	(238,917)	0	0
Advisory agreement warrants	15,646,280	16,600,500	0
Total operating costs	227,178,609	20,715,553	1,391,934
Loss from operations	(215,166,831)	(18,901,738)	(448,030)
Other (income) expense
Fair value in excess of proceeds on convertible notes	29,215,500	0	0
Warrant fair value adjustment	108,609,241	0	0
Derivative fair value adjustment	342,254	0	0
Loss on extinguishment of debt	5,643,735	0	0
Interest expense, net	44,135,995	1,804,710	30,140
Loss before income taxes	(403,113,556)	(20,706,448)	(478,170)
Income tax benefit	21,538,598	0	0
Net Loss	(381,574,958)	(20,706,448)	(478,170)
Other comprehensive loss	(1,353,851)	0	0
Comprehensive loss	$ (382,928,809)	$ (20,706,448)	$ (478,170)
Net loss per common share
Basic	$ (73.06)	$ (7.24)	$ (0.22)
Diluted	$ (73.06)	$ (7.24)	$ (0.22)
Weighted Average Shares Outstanding
Basic	5,222,827	2,858,094	2,166,667
Diluted	5,222,827	2,858,094	2,166,667