Statements of Comprehensive Loss (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Revenues
Internet sales	$ 530,333	$ 231,033	$ 1,409,946	$ 475,807
Retail and wholesale revenues	302,924	89,977	1,048,297	356,803
Total revenues	833,257	321,010	2,458,243	832,610
Cost of Goods Sold	468,290	111,217	1,118,609	278,116
Gross profit	364,967	209,793	1,339,634	554,494
Operating Expenses
Advertising and promotion	351,810	36,933	938,795	235,053
Personnel costs	411,395	167,085	852,453	420,781
Professional fees	70,162	4,087	244,078	5,337
Selling expenses	76,619	2,250	227,803	56,191
General and administrative	114,984	34,126	246,555	81,491
Merchant account fees	34,123	6,826	141,981	9,186
Research and development	0	0	0	78,317
Total operating costs	1,059,094	251,307	2,651,666	886,356
Loss from operations	(694,127)	(41,514)	(1,312,032)	(331,862)
Other income (expense)
Interest expense	(38,447)	0	(114,280)	0
Net Loss	$ (732,574)	$ (41,514)	$ (1,426,312)	$ (331,862)
Net loss per common share
Basic	$ (0.014)	$ (0.001)	$ (0.036)	$ (0.010)
Diluted	$ (0.014)	$ (0.001)	$ (0.036)	$ (0.010)
Weighted Average Shares Outstanding
Basic	52,224,000	32,500,000	39,615,067	32,500,000
Diluted	52,224,000	32,500,000	39,615,067	32,500,000