CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Revenue
Internet sales	$ 356,560	$ 141,683	$ 835,983	$ 244,775
Retail and wholesale revenues	355,285	103,574	745,373	266,826
Total revenues	711,845	245,257	1,581,356	511,601
Cost of Goods Sold	298,309	82,194	650,319	180,013
Gross profit	413,536	163,063	931,037	331,588
Operating expenses
Advertising and promotion	250,239	121,481	586,985	198,121
Personell costs	254,556	139,141	441,058	253,695
Professional fees	138,218	1,250	173,916	1,250
Selling expenses	91,818	27,715	151,184	40,827
General and administrative	56,361	17,157	129,963	43,368
Merchant account fees	22,134	2,268	64,228	2,360
Research and development		3,528	1,608	82,315
Total operating costs	813,326	312,540	1,548,942	621,936
Loss from operations	(399,790)	(149,477)	(617,905)	(290,348)
Other income (expense)
Interest expense	(41,522)		(75,833)
Net loss	$ (441,312)	$ (149,477)	$ (693,738)	$ (290,348)
Net loss per common share:
Basic	$ (0.01)	$ (0.005)	$ (0.02)	$ (0.01)
Diluted	$ (0.01)	$ (0.005)	$ (0.02)	$ (0.01)
Weighted average number of shares outstanding
Basic	33,630,222	32,500,000	33,065,111	32,500,000
Diluted	33,630,222	32,500,000	33,065,111	32,500,000