2. SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
Notes to Financial Statements
Advertising and promotion expense recognized	$ 250,239	$ 121,481	$ 586,985	$ 198,121
Allowance for doubtful accounts	17,000		17,000		0
Expenditures for additions and improvements			1,500
Depreciation expense			$ 321	$ 0