SIGNIFICANT ACCOUNTING POLICIES (Details Textual) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Jan. 23, 2015
Schedule of Significant Accounting Policies, General [Line Items]
Advertising Expense	$ 1,100,000	$ 800,000
Interest costs capitalized during period	$ 100,000	$ 200,000
Stock Incentive Plan 2010 [Member]
Schedule of Significant Accounting Policies, General [Line Items]
Shares authorized for issuance	2,700,000
Maximum possible increase in number of shares authorized	3,300,000
2014 Non-Employee Director Compensation Plan [Member]
Schedule of Significant Accounting Policies, General [Line Items]
Shares authorized for issuance	300,000
Annual grant of restricted common stock awards possible	$ 20,000
Minimum [Member]
Schedule of Significant Accounting Policies, General [Line Items]
Useful life	5 years
Maximum [Member]
Schedule of Significant Accounting Policies, General [Line Items]
Useful life	40 years
First Year of Loan Term [Member] | Sedona Loan [Member]
Schedule of Significant Accounting Policies, General [Line Items]
Minimum liquidity balance	$ 3,000,000		$ 4,000,000