X0306 4 2020-10-27 false 0000949870 BOSTON BEER CO INC SAM 0001393650 Geist John C C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE BOSTON MA 02210 false true false false Chief Sales Officer Class A Common 2020-10-27 4 M false 1007.00 191.10 A 5966.00 D Class A Common 2020-10-27 4 S false 300.00 1062.25 D 5666.00 D Class A Common 2020-10-27 4 S false 707.00 1063.23 D 4959.00 D Class A Common 2020-10-27 4 S false 102.00 1063.08 D 4857.00 D Stock Option (Right to Buy) 191.10 2020-10-27 4 M false 1007.00 0.00 D 2020-03-01 2027-12-31 Class A Common 1007.00 0.00 D The shares reported include 4,857 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1,062.21 to $1,062.69. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant The Performance-Based Stock Options were granted pursuant to the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination of the eligibility for vesting of these options was made by the Compensation Committee before March 1, 2020. Michael G. Andrews under POA for the benefit of John C. Geist 2020-10-27