X0306 4 2020-03-01 false 0000949870 BOSTON BEER CO INC SAM 0001393650 Geist John C C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE BOSTON MA 02210 false true false false Chief Sales Officer Class A Common 2020-03-01 4 A false 3418.00 0.00 A 5064.00 D Stock Options (Right to buy) 191.10 2020-03-01 4 A false 1007.00 0.00 A 2020-03-01 2027-12-31 Class A Common 1007.00 1007.00 D Stock Option (Right to Buy) 370.79 2020-03-01 4 A false 1883.00 0.00 A 2022-03-01 2030-02-28 Class A Common 1883.00 1883.00 D Represents two grants of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The first grant is for 722 shares, which will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting date. The second grant is for 2,696 shares, which will vest on March 1, 2025, provided that the Reporting Person remains employed by the Issuer on that date. The shares reported include 5,064 shares of restricted stock subject to vesting conditions. The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination of the eligibility for vesting of these options was made by the Compensation Committee before March 1, 2020. The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2021 over Fiscal Year 2019. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2022. Michael G. Andrews under POA for the benefit of John C. Geist 2020-03-02