SEGMENT INFORMATION (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013		Jun. 30, 2012
Revenues	$ 16,531,741	$ 2,389,725	$ 20,290,865		$ 4,509,233
Cost of revenues	11,595,440	1,455,511	14,221,789		2,835,336
Gross profit	4,936,301	934,214	6,069,076		1,673,897
Research and development	357,242	102,499	628,808		189,825
Net income (loss)	(5,407,622)	(518,274)	(5,407,622)	[1]	(518,274)
Internet Marketing [Member]
Revenues	1,580,984		3,083,263
Cost of revenues	922,038		1,107,327
Gross profit	658,946		1,975,936
Research and development
Selling, general and administrative	287,658		904,995
Segment operating income (loss)	371,288		1,070,941
Interest and other expense	1,642		2,629
Net income (loss)	369,646		1,068,312
Nutraceutical [Member]
Revenues	4,604,091		6,860,936
Cost of revenues	4,087,300		6,528,360
Gross profit	516,791		332,576
Research and development
Selling, general and administrative	530,043		809,587
Segment operating income (loss)	(13,252)		(477,011)
Interest and other expense
Net income (loss)	(13,252)		(465,579)
SkyMall [Member]
Revenues	10,346,666		10,346,666
Cost of revenues	6,586,102		6,586,102
Gross profit	3,760,564		3,760,564
Research and development
Selling, general and administrative	4,739,668		4,739,668
Segment operating income (loss)	(979,104)		(979,104)
Interest and other expense	8,595		8,595
Net income (loss)	(987,699)		(987,699)
Corporate [Member]
Revenues
Cost of revenues
Gross profit
Research and development	357,242		628,808
Selling, general and administrative	3,331,483		4,290,894
Segment operating income (loss)	(3,688,725)		(4,919,702)
Interest and other expense	17,883		91,522
Net income (loss)	(3,706,608)		(5,011,224)
Consolidated [Member]
Revenues	16,531,741		20,290,865
Cost of revenues	11,595,440		14,221,789
Gross profit	4,936,301		6,069,076
Research and development	357,242		628,808
Selling, general and administrative	8,888,852		10,745,144
Segment operating income (loss)	(4,309,793)		(5,304,876)
Interest and other expense	28,120		102,746
Net income (loss)	$ (4,337,913)		$ (5,407,622)

[1] Restated