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INTANGIBLE ASSETS (Tables)
6 Months Ended
Jun. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible assets
      6/30/13     12/31/12  
 Amortizing intangible assets:              
     Loyalty partner relationships  8 years   $ 13,800,000     $ -  
     Merchant relationships  5 years     4,570,000       -  
     Technology  3 years     1,666,399       1,666,399  
     Non-compete agreements  2 years     1,531,801       1,241,801  
     Internally developed software  4 years     550,000       -  
     Customer database  4 years     220,000       -  
        19,338,200       2,908,200  
     Accumulated amortization       (836,364 )     (155,226 )
        18,501,836       2,752,947  
 SkyMall tradename       7,170,000       -  
 Goodwill       141,568,726       -  
       $ 170,240,562      $ 2,752,974  
Future expected amortization expense
Year   Amount  
 2013   $ 1,948,192  
 2014     4,018,892  
 2015     3,463,841  
 2016     3,249,350  
 2017     2,758,271  
 Thereafter     6,413,289  
    $ 21,851,835