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Inventories
6 Months Ended
Jun. 30, 2013
Inventory Disclosure [Abstract]  
Inventories

Inventories consist of the following as of June 30, 2013:

 

 Gift cards   $ 13,549,971  
 Prepaid gift cards     10,082  
 Paper and other     158,782  
    $ 13,718,835  

 

Prior to its merger with SkyMall, the Company carried no inventory.  The Company does not hold any nutraceutical product inventory.  Nutraceutical products are contract manufactured, packaged and stored by third parties. Finished product is invoiced to the Company at the time of direct shipment, by the third-party fulfillment center, to the customer.  Prepaid gift cards consist of gift cards which have been paid for but not yet received by the Company.