Information about Geographic Areas

12 Months Ended

Jan. 31, 2020

We track and allocate revenues by principal geographic area rather than by individual country, which makes it impractical to disclose revenues for the United States or other specific foreign countries. We measure subscription services revenue primarily by the estimated location of the end users in each geographic area for Veeva Commercial Cloud and primarily by the estimated location of usage in each geographic area for Veeva Vault. We measure professional services revenue primarily by the location of the resources performing the professional services. Beginning with the fiscal quarter ended October 31, 2019, certain revenues by geographic areas have been reclassified. Prior periods have been adjusted to reflect this change, and the effect of this change is not material for any period previously presented.

Total revenues by geographic area were as follows for the periods shown below (in thousands):



	Fiscal Year Ended January 31,
	2020		2019		2018
Revenues by geography
North America	$	607,704	$	480,713	$	377,797
Europe	310,215		228,784		181,940
Asia Pacific	151,052		124,431		107,397
Rest of world⁽¹⁾	35,110		28,282		23,425
Total revenues	$	1,104,081	$	862,210	$	690,559

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(1)	Middle East, Africa, and Latin America

Long-lived assets by geographic area are as follows as of the periods shown below (in thousands):



	January 31,
	2020		2019		2018
Long-lived assets by geography
North America	$	51,334	$	51,748	$	49,214
Europe and rest of world	2,077		1,783		1,840
Asia Pacific	1,341		1,435		1,230
Total long-lived assets	$	54,752	$	54,966	$	52,284