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<ownershipDocument>

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    <periodOfReport>2011-02-24</periodOfReport>

    <notSubjectToSection16>false</notSubjectToSection16>

    <issuer>
        <issuerCik>0000008818</issuerCik>
        <issuerName>AVERY DENNISON CORPORATION</issuerName>
        <issuerTradingSymbol>AVY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001392133</rptOwnerCik>
            <rptOwnerName>Butier Mitchell R</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>150 NORTH ORANGE GROVE BLVD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PASADENA</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>91103</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>false</isDirector>
            <isOfficer>true</isOfficer>
            <isTenPercentOwner>false</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle>Senior VP and CFO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

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    </nonDerivativeTable>

    <derivativeTable>
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            <securityTitle>
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            <deemedExecutionDate></deemedExecutionDate>
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                <equitySwapInvolved>false</equitySwapInvolved>
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                </transactionShares>
                <transactionPricePerShare>
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                <transactionAcquiredDisposedCode>
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                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2012-02-24</value>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2021-02-24</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
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                </underlyingSecurityTitle>
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                    <value>65143</value>
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            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>2011 PSU Award</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2011-02-24</value>
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                <transactionFormType>4</transactionFormType>
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                <equitySwapInvolved>false</equitySwapInvolved>
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                <transactionShares>
                    <value>8172</value>
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                <transactionPricePerShare>
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                <transactionAcquiredDisposedCode>
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            </transactionAmounts>
            <exerciseDate>
                <value>2014-02-27</value>
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            <expirationDate>
                <value>2014-02-27</value>
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            <underlyingSecurity>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
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            <transactionDate>
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            <securityTitle>
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        <derivativeTransaction>
            <securityTitle>
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    </derivativeTable>

    <footnotes>
        <footnote id="F1">Options are exercisable in cumulative installments of 25% on the first, second, third and fourth anniversary of the  date of the grant.</footnote>
        <footnote id="F2">Performance units vest, if at all, on February 27, 2014, provided certain Company performance objectives are met.  Each performance unit represents a contingent right to receive one share of Avery Dennison Corporation common stock.</footnote>
        <footnote id="F3">Settlement of dividend equivalent rights in connection with vesting of restricted stock units.  The rights accrued when and as dividends were paid on the common stock.  Each dividend right represents the right to receive one share of common stock.</footnote>
        <footnote id="F4">Settlement of dividend equivalent rights in connection with vesting of restricted stock units.  The rights accrued when and as dividends were paid on the common stock.  Each dividend right represents the right to receive one share of common stock.</footnote>
        <footnote id="F5">Each restricted stock unit represents a contingent right to receive one share of Avery Dennison Corporation common stock.</footnote>
        <footnote id="F6">Each restricted stock unit represents a contingent right to receive one share of Avery Dennison Corporation common stock.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Barbara Bartoletti POA for Mitchell R. Butier</signatureName>
        <signatureDate>2011-02-25</signatureDate>
    </ownerSignature>
</ownershipDocument>
