13F-HR 1 main.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2010 ----------------- Check here if Amendment [ ]; Amendment Number: ----------- This Amendment (check only one): [ ] is a restatement [ ] add new holdings entries Institutional Investment Manager Filing this Report: Name: Bedell Investment Counselling ---------------------------------------------------------------- Address: 200 Pringle Avenue Suite 450 ---------------------------------------------------------------- Walnut Creek, CA 94596 ---------------------------------------------------------------- ---------------------------------------------------------------- Form 13F File Number: ------------ The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that is understood that all required items, statements, schedules, lists, and tables are considered integral parts of this form. Person signing this Report on Behalf of Reporting Manager: Name: Mike Harris ---------------------------------------------------------------- Title: Portfolio Analyst ---------------------------------------------------------------- Phone: 925 932 0344 ---------------------------------------------------------------- Signature, Place and Date of Signing: /s/ Mike Harris Walnut Creek, CA Aptil 22, 2010 -------------------------------- ------------------ ---------------- [Signature] [City, State] [Date] Report Type (Check only one) ---------------------------- [X] 13F HOLDINGS REPORT (Check here if all holdings of this reporting manager are reported in this report) [ ] 13F NOTICE (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 -------------------- Form 13F Information Table Entry Total: 62 -------------------- Form 13F Information Table Value Total: $152,155 -------------------- (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. None. 2 FORM 13F INFORMATION TABLE Bedell Investment Counselling 3.31.10 Value SH Invt Other Voting Voting Voting Name of Issuer Class CUSIP ($1,000)Shares PRN Disc Mgrs Sole Shared None FAX: ABERDEEN- ASIA COM 003009107 746 114,440 SH SOLE NONE 0 0 114,440 AEGON 3mo+87.50 bps C10 PRF 007924509 1050 51,200 SH SOLE NONE 0 0 51,200 ALLIANZ SE DEBT 8.375% PRF 018805200 462 17,900 SH SOLE NONE 0 0 17,900 APPLE INC. COM 037833100 12685 53,977 SH SOLE NONE 0 0 53,977 BANK OF AMERICA COM 060505104 1324 74,161 SH SOLE NONE 0 0 74,161 BANK OF AMERICA 3mo+65 PRF 060505625 357 20,000 SH SOLE NONE 0 0 20,000 BERKSHIRE HATHAWAY CL B COM 084670207 276 3,400 SH SOLE NONE 0 0 3,400 CBS DEBT 7.25% C06 PRF 124857301 634 25,750 SH SOLE NONE 0 0 25,750 CELGENE COM 151020104 3189 51,475 SH SOLE NONE 0 0 51,475 CHEVRON CORP COM 166764100 8113 106,987 SH SOLE NONE 0 0 106,987 CITIGROUP TRUST 6.10% PRF 173064205 1508 79,600 SH SOLE NONE 0 0 79,600 COCA COLA COM 191216100 5803 105,515 SH SOLE NONE 0 0 105,515 WALT DISNEY CO. COM 254687106 4144 118,696 SH SOLE NONE 0 0 118,696 FIRST SOLAR COM 336433107 2945 24,015 SH SOLE NONE 0 0 24,015 FLUOR CORP COM 343412102 3896 83,775 SH SOLE NONE 0 0 83,775 GENERAL ELECTRIC COM 369604103 266 14,600 SH SOLE NONE 0 0 14,600 GILEAD SCIENCES, INC COM 375558103 3919 86,194 SH SOLE NONE 0 0 86,194 INTEL CORPORATION COM 458140100 209 9,380 SH SOLE NONE 0 0 9,380 IBM COM 459200101 4711 36,735 SH SOLE NONE 0 0 36,735 EWA: AUSTRALIA INDEX COM 464286103 3118 129,880 SH SOLE NONE 0 0 129,880 EWS: SINGAPORE INDEX COM 464286673 2522 219,295 SH SOLE NONE 0 0 219,295 FXI: CHINA INDEX COM 464287184 4217 100,160 SH SOLE NONE 0 0 100,160 JOHNSON & JOHNSON COM 478160104 1534 23,533 SH SOLE NONE 0 0 23,533 McDONALDS COM 580135101 4726 70,835 SH SOLE NONE 0 0 70,835 MERRILL LYNCH TRUST 6.4 PRF 590199204 3471 167,510 SH SOLE NONE 0 0 167,510 PROCTER & GAMBLE CO COM 742718109 239 3,777 SH SOLE NONE 0 0 3,777 REHABCARE GROUP COM 759148109 1170 42,900 SH SOLE NONE 0 0 42,900 ROYAL BK SCOT 7.25% C04 PRF 780097879 206 10,700 SH SOLE NONE 0 0 10,700 GLD: GOLD INDEX COM 863307104 5417 49,720 SH SOLE NONE 0 0 49,720 TEVA PHARMACEUTICAL COM 881624209 4864 77,115 SH SOLE NONE 0 0 77,115 WELLS FARGO BANK COM 949746101 286 9,199 SH SOLE NONE 0 0 9,199 BANK OF AMERICA TRUST 7%PRF 05518E202 309 13,200 SH SOLE NONE 0 0 13,200 A T & T COM 00206R102 1957 75,747 SH SOLE NONE 0 0 75,747 ALLSCRIPTS-MYSIS COM 01988P108 2597 132,625 SH SOLE NONE 0 0 132,625 ARCELOR MITTAL COM 03938L104 4410 100,440 SH SOLE NONE 0 0 100,440 BANK OF AMERICA TRUST PRF 05633T209 261 11,200 SH SOLE NONE 0 0 11,200 TAN: SOLAR ENERGY INDEX COM 18383M621 261 30,500 SH SOLE NONE 0 0 30,500 CLEARWIRE CORP CL A COM 18538Q105 1172 163,700 SH SOLE NONE 0 0 163,700 COSTCO WHOLESALE COM 22160K105 3752 62,845 SH SOLE NONE 0 0 62,845 DEVON ENERGY COM 25179M103 4030 62,553 SH SOLE NONE 0 0 62,553 EXXON MOBIL COM 30231G102 6037 90,130 SH SOLE NONE 0 0 90,130 FREEPORT MCMORAN COM 35671D782 3946 47,235 SH SOLE NONE 0 0 47,235 GOOGLE INC COM 38259P508 7450 13,137 SH SOLE NONE 0 0 13,137 EWZ: BRAZIL INDEX COM 464286400 3289 44,665 SH SOLE NONE 0 0 44,665 MBNA CAP TRUST 8.1% C07 PRF 55270B201 200 8,000 SH SOLE NONE 0 0 8,000 MOO: AGRICULTURE INDEX COM 57060U605 3421 75,853 SH SOLE NONE 0 0 75,853 MERRILL LYNCH TRUST PRF 59024T203 276 13,350 SH SOLE NONE 0 0 13,350 METLIFE 3mo+100bps C10 PRF 59156R504 1201 50,493 SH SOLE NONE 0 0 50,493 MORGAN STANLEY TRUST PRF 61750K208 1531 66,437 SH SOLE NONE 0 0 66,437 NAT'L CITY (PNC) 6.625% PRF 63540T200 1932 81,250 SH SOLE NONE 0 0 81,250 PIN: INDIA INDEX COM 73935L100 2806 123,300 SH SOLE NONE 0 0 123,300 RANGE RESOURCES CORP COM 75281A109 4343 92,650 SH SOLE NONE 0 0 92,650 XLE: ENERGY INDEX COM 81369Y506 204 3,545 SH SOLE NONE 0 0 3,545 SUNTECH POWER HOLDINGS COM 86800C104 1276 91,040 SH SOLE NONE 0 0 91,040 UBS 1mo+70bps C08 PRF 90263W201 321 19,000 SH SOLE NONE 0 0 19,000 VERIZON COMMUNICATIONS COM 92343V104 233 7,522 SH SOLE NONE 0 0 7,522 VIACOM INC DEBT 6.85% PRF 92553P300 375 15,000 SH SOLE NONE 0 0 15,000 WELLS FARGO TRUST 6.375 PRF 92978X201 1887 82,550 SH SOLE NONE 0 0 82,550 WELLS FARGO TRUST 7.0% PRF 94976Y207 386 15,325 SH SOLE NONE 0 0 15,325 WELLS FARGO TRUST 7.875 PRF 94985V202 361 13,800 SH SOLE NONE 0 0 13,800 MARVELL TECH GROUP COM G5876H105 2882 141,125 SH SOLE NONE 0 0 141,125 GENCO SHIPPING & TRADIN COM Y2685T107 1040 49,270 SH SOLE NONE 0 0 49,270