10-Q

 FORM 10-Q

x  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2013

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT

Commission file number: 000-525-33

HANGOVER JOE’S HOLDING CORPORATION

 (Exact name of the registrant as specified in its charter)

Colorado	20-8097439
(State or other jurisdiction of incorporation or organization)	(IRS Employer Identification No.)

9457 S. University #349

Highlands Ranch, CO 80126

(Address of principal executive offices)

303-872-5939

Telephone number, including

Area code

________________

(Former Address of principal executive offices)

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes x  No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o No x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company:

Large accelerated filer o       Accelerated filer o       Non-accelerated filer o       Smaller reporting Company x

There were 122,591,301 shares of the registrant's $0.001 par value common stock outstanding as of August 16, 2013

HANGOVER JOE’S HOLDING CORPORATION

QUARTERLY REPORT ON FORM 10-Q

FOR THE PERIOD ENDED JUNE 30, 2013

CONTENTS

PART I – Financial Information	Page
Item 1.  Financial statements	2
Consolidated financial statements (unaudited):	2
Consolidated balance sheets at June 30, 2013 and December 31, 2012	2
Consolidated statements of operations for the three months  and six months ended June 30, 2013 and June 30, 2012	3
Consolidated statement of changes in deficit for the six months ended June 30, 2013	4
Consolidated statements of cash flows for the six months ended June 30, 2013 and June 30, 2012	5
Notes to consolidated financial statements	6
Item 2. Management’s discussion and analysis of financial condition and results of operations	22
Item 3.  Quantitative and qualitative disclosures about market risk	27
Item 4. Controls and procedures	27
PART II – Other Information
Item 1A. Risk factors	28
Item 2. Unregistered sales of equity securities and use of proceeds	28
Item 5.  Other information	28
Item 6. Exhibits	28

2

HANGOVER JOE'S HOLDING CORPORATION

CONSOLIDATED BALANCE SHEETS

	June 30,			December 31,
	2013			2012
	(unaudited)
ASSETS
CURRENT ASSETS:
Cash	$	67,108		$	8,779
Accounts receivable, net		176,131			131,273
Inventory		59,172			26,634
Prepaid expenses		55,489			188,570
Debt issuance costs, net		15,360			-
Total current assets		373,260			355,256
PROPERTY AND EQUIPMENT, NET		2,682			3,215
TOTAL ASSETS	$	375,942		$	358,471
LIABILITIES AND DEFICIT
CURRENT LIABILITIES
Accounts payable	$	857,450		$	594,866
Accrued expenses		315,062			960,465
Stock subscription deposit		272,500			-
Revolving credit facility		407,975			97,611
Convertible note payable		79,376			-
Payable to shareholder		-			20,000
Mandatorily redeemable Series B preferred stock		102,500			-
Notes payable - related party		44,711			89,422
Total current liabilities		2,079,574			1,762,364
LONG TERM LIABILITIES
Long term portion of notes payable - related party		44,711			-
TOTAL LIABILITIES		2,124,285			1,762,364
COMMITMENTS AND CONTINGENCIES
DEFICIT
Preferred stock; $0.10 par value; authorized shares-10,000,000
Series A; 425,000 authorized shares, 87,501 shares
issued and outstanding		315,078			315,078
Common stock; $0.001 par value; 150,000,000 authorized shares,
122,591,301 (2013) and 120,846,348 (2012) shares issued and outstanding		122,592			120,847
Additional paid-in capital		1,569,604			623,790
Accumulated deficit		(3,755,617	)		(2,463,608	)
Total  deficit		(1,748,343	)		(1,403,893	)
TOTAL LIABILITIES AND DEFICIT	$	375,942		$	358,471

The accompanying notes are an integral part of these unaudited consolidated financial statements.

3

HANGOVER JOE'S HOLDING CORPORATION

CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2013			2012			2013			2012
NET SALES	$	152,131		$	190,530		$	317,975		$	350,374
COST OF GOODS SOLD		125,835			115,294			248,939			235,580
GROSS PROFIT		26,296			75,236			69,036			114,794
OPERATING EXPENSES
Selling and marketing		242,578			251,958			426,913			349,267
General and administrative		252,859			196,144			695,643			316,269
Total operating expenses		495,437			448,102			1,122,556			665,536
LOSS FROM OPERATIONS		(469,141	)		(372,866	)		(1,053,520	)		(550,742	)
OTHER EXPENSE
Interest expense		(115,715	)		(2	)		(238,489	)		(215	)
NET LOSS	$	(584,856	)	$	(372,868	)	$	(1,292,009	)	$	(550,957	)
BASIC AND DILUTED NET LOSS PER
COMMON SHARE		*			*		$	(0.01	)		*
Basic and diluted weighted average common
shares outstanding		122,591,301			65,585,940			122,448,054			63,821,998

*   Less than ($0.01) per share

The accompanying notes are an integral part of these unaudited consolidated financial statements.

4

HANGOVER JOE'S HOLDING CORPORATION

CONSOLIDATED STATEMENT OF CHANGES IN DEFICIT

FOR THE SIX MONTHS ENDED JUNE 30, 2013

(Unaudited)

							Preferred Stock				Additional
	Common Stock						Series A				paid-in		Accumulated
	Shares			Amount			Shares		Amount		capital		deficit			Total
Balances, January 1, 2013		120,846,348		$	120,847			87,501	$	315,078	$	623,790	$	(2,463,608	)	$	(1,403,893	)
Common shares returned by founder		(4,500,000	)		(4,500	)		-		-		4,500		-			-
Common shares issued for accrued settlement costs		4,500,000			4,500			-		-		648,000		-			652,500
Common shares issued for debt financing costs		194,953			195			-		-		21,055					21,250
Common shares issued for accrued consulting		1,500,000			1,500			-		-		223,500		-			225,000
Beneficial conversion feature		-			-			-		-		31,735		-			31,735
Common shares issued for settlement		50,000			50			-		-		5,450		-			5,500
Warrants to acquire common shares issued for investor relations services		-			-			-		-		11,574		-			11,574
Net loss		-			-			-		-		-		(1,292,009	)		(1,292,009	)
Balances, June 30, 2013		122,591,301		$	122,592			87,501	$	315,078	$	1,569,604	$	(3,755,617	)	$	(1,748,343	)

The accompanying notes are an integral part of these unaudited consolidated financial statements.

5

HANGOVER JOE'S HOLDING CORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS

 (unaudited)

	Six Months Ended
	June 30,
	2013			2012
CASH FLOW FROM OPERATING ACTIVITIES:
Net loss	$	(1,292,009	)	$	(550,957	)
Adjustments to reconcile net loss to net cash used in
operating activities:
Contributed services		-			50,000
Amortization of prepaid consulting paid for in stock		278,618			-
Amortization of debt issuance costs		213,338			-
Warrant issued for services		11,574			-
Settlement costs to dissenting shareholder		5,500			-
Depreciation expense		533			441
Stock-based compensation		-			10,640
Changes in operating assets and liabilities:
Accounts receivable		(44,858	)		(99,295	)
Prepaid expenses		(10,537	)		(21,950	)
Deposits		-			7,500
Inventory		(32,538	)		26,922
Accounts payable		262,584			99,570
Customer deposits		-			108,140
Accrued expenses		97,096			(42,052	)
Net cash used in operating activities		(510,699	)		(411,041	)
CASH FLOW FROM INVESTING ACTIVITIES:
Purchase of property, plant and equipment		-			(1,098	)
Net cash used in investing activities		-			(1,098	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of common stock		-			500,214
Deposit on stock subscription		272,500			-
Payment made to dissenting shareholder		(20,000	)		-
Borrowings under revolving credit facility		481,263			-
Payments under revolving credit facility		(73,287	)		-
Net payments under inventory financing payable		(97,611	)		(23,712	)
Cash received for convertible note payable		100,000			-
Cash paid for debt issuance costs		(71,337	)		-
Redemption of Series B preferred stock		(22,500	)		-
Advances paid to related party		-			(26,957	)
Withdrawals		-			(10,679	)
Net cash provided by financing activities		569,028			438,866
Net increase in cash		58,329			26,727
Cash, beginning of period		8,779			53,048
Cash, end of period	$	67,108		$	79,775
SUPPLEMENTAL CASH FLOW DISCLOSURES
Interest paid	$	23,445		$	223
SUPPLEMENTAL DISCLOSURE OF NONCASH ITEMS
Mandatorily redeemable preferred stock issued for
debt issuance costs	$	125,000		$	-
Common stock issued for debt issuance costs	$	21,250		$	-
Common stock issued for accrued settlement	$	652,500		$	-
Common stock issued for accrued consulting	$	225,000		$	-
Beneficial conversion recorded on convertible note	$	31,735		$	-
Discount issued for debt issuance costs	$	11,111		$	-

The accompanying notes are an integral part of these unaudited consolidated financial statements.

6

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

NOTE 1 – ORGANIZATION, DESCRIPTION OF BUSINESS, GOING CONCERN AND MANAGEMENT’S PLANS

Organization:

Hangover Joe’s Holding Corporation (“HJHC” or the “Company”) was originally incorporated in the State of Colorado in December 2005 as Across American Real Estate Exchange, Inc. (“AAEX”). In May 2010, AAEX changed its name to Accredited Members Holding Corporation (“AMHC”). On July 25, 2012, the Company entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) with Hangover Joe’s, Inc., a privately-held Colorado corporation (“HOJ”), whereby on July 25, 2012, the Company acquired HOJ in a reverse triangular merger (the “Acquisition”).  Prior to the Acquisition, the Company had 36,807,801 shares outstanding. Upon closing the Acquisition, the Company issued 83,514,827 common shares to the HOJ shareholders in exchange for all of their ownership interests in HOJ such that the former owners of HOJ owned approximately 69% of the Company post Acquisition.  The shareholders of the Company prior to the Acquisition owned approximately 31% of the Company post Acquisition.  In connection with the Acquisition on July 25, 2012, the Company changed its name to Hangover Joe’s Holding Corporation.

The Merger Agreement further provided that within five business days after the closing of the Acquisition, the Company would sell to Accredited Members Acquisition Corporation (“Buyer”) all of the equity interests in three of the Company’s subsidiaries (the “Sale”), being Accredited Members, Inc., AMHC Managed Services, Inc. and World Wide Premium Packers, Inc. (collectively, the “Subsidiaries”).  Buyer is a privately-held Colorado corporation owned by two former directors of the Company, JW Roth and David Lavigne.  The parties closed the Sale on July 27, 2012.  The Buyer paid $10,000 and assumed all liabilities related to the business of the Subsidiaries in exchange for all of the shares in the Subsidiaries owned by the Company.

HOJ is a Colorado corporation formed on March 5, 2012.  HOJ was formed for the purpose of acquiring all of the assets of both Hangover Joe’s Products LLC (“HOJ LLC”) and Hangover Joe’s Joint Venture (“HOJ JV”).  HOJ LLC had conducted operations through HOJ JV, with the owner of HOJ LLC being one of the same owners and control persons of HOJ JV. Effective March 30, 2012, HOJ acquired the net assets of HOJ LLC and HOJ JV through the issuance of common stock of HOJ.  Because HOJ had no significant assets or business operations prior to the merger and each of these entities were owned by the same control group, this transaction was accounted for as a reorganization of entities under common control.  Accordingly, the historical results of operations of HOJ LLC and HOJ JV prior to March 30, 2012 are included in the results of operations of the Company.

Because all of the operating businesses of AMHC were contemporaneously sold within five business days after the Acquisition, the transaction has been accounted for as a recapitalization of HOJ.  Accordingly, the accompanying consolidated financial statements include the financial position, results of operations and cash flows of HOJ and its predecessor entities, HOJ LLC and HOJ JV, prior to the date of Acquisition. The historical results of operations and cash flows of AMHC and the Subsidiaries prior to the date of the Acquisition have been excluded from the accompanying consolidated financial statements. The stockholders’ equity of HOJ prior to the Acquisition has been retroactively restated for the equivalent number of shares received in the exchange after giving effect to any differences in the par value of the AMHC and HOJ common stock, with an offset to additional paid-in capital.  The restated consolidated accumulated deficit of the accounting acquirer (HOJ) has been carried forward after the exchange.

7

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

Description of Business:

The Company sells an all-natural, two-ounce beverage, formulated to help relieve the symptoms associated with alcohol induced hangovers – the Hangover Recovery Shot. The Hangover Recovery Shot is an officially licensed product of The Hangover movie series from Warner Brothers.  The Company has registered the trademark “Hangover Joe’s Get Up & Go” with the U.S. Patent and Trademark office. The assets consist of intellectual property relating to Hangover Joe’s Recovery Shot, including but not limited to a license agreement dated July 19, 2011, between HOJ LLC and Warner Bros. Consumer Products, Inc.  The license agreement permits HOJ to use the costumes, artwork logos, and other elements depicted in the 2009 movie “The Hangover” during the term of the license agreement, as amended, which expires January 31, 2016.  The Company sells its products primarily to convenience stores, liquor stores, and grocery stores through distribution agreements, as well as through online internet sales. The Company began selling a hangover recovery shot in February 2011 and began selling the licensed Hangover Joe’s Recovery Shot in July 2011. HOJ is actively seeking to expand the distribution of the Hangover Joe’s Recovery Shot, and has recently entered into distribution agreements to expand its reach to Australia, New Zealand and Canada.

Management’s plans

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. The Company reported a net loss of approximately $585,000 and $1,292,000 for the three  and six months ended June 30, 2013, and a working capital deficiency and accumulated deficit of approximately $1,706,000 and $3,755,000, respectively, at June 30, 2013.  The Company has a limited operating history and has relied primarily on debt financing and private placements of its common stock to fund its operations.  The Company cannot provide any assurance it will be able to raise funds through a future issuance of debt or equity to carry out its business plan. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets, or the amounts or classification of liabilities that may result from the possible inability of the Company to continue as a going concern. Management’s plans with regards to these conditions are described below.

Management has taken various steps to increase capital resources and improve liquidity.  

-   In January 2013, the Company entered into a senior secured lending arrangement with TCA Global Credit Master Fund LP (“TCA”) for up to a maximum borrowing of $6,000,000. The credit facility has an initial line of credit of $425,000 with a six month term (and six month renewal option) and is collateralized by the assets of the Company. At closing, the Company was advanced $425,000, less fees and closing costs, and the Company has drawn an additional $56,000 through August 14, 2013 under this line of credit. As of June 30, 2013, the Company has been notified by TCA that the agreement will not be renewed when it is due in January 2014 (Note 3).

-   On April 12, 2013, the Company executed a term sheet with an accredited investor (“Investor”) for a proposed investment of $1,000,000 in the Company in exchange for 15,000,000 shares of common stock, 5,000,000 shares of newly authorized Series C Preferred Stock (convertible into 15,000,000 shares of common stock) and warrants to acquire 500,000 shares of common stock at $0.12 for a period of five years. According to the term sheet, the first tranche of $500,000 was to be deposited on or before May 17, 2013 in exchange for 15,000,000 shares of common stock and warrants to acquire 250,000 common shares described above. The second tranche of $500,000 was to be deposited on or before June 20, 2013 in exchange for 5,000,000 shares of Series C Preferred Stock and warrants to acquire 250,000 common shares described above (See Note 7). As of August 14, 2013, the Company has received $320,500 toward the first investment tranche (Note 7).  

-   In June 2013, the Company entered into a 12% 12 month convertible note for up to a maximum borrowing of $500,000 with JMJ Financial, Inc. (“JMJ”). At closing, the Company was advanced $100,000, less fees and closing costs (Note 3).

-   Management has also taken steps to reduce its operating costs. As part of this effort, certain executive officers and consultants agreed to defer a portion of their compensation effective October 1, 2012.

8

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The financial information contained herein should be read in conjunction with the Company's consolidated audited financial statements and notes thereto included in its Annual Report on Form 10-K for the year ended December 31, 2012.

The accompanying unaudited consolidated financial statements of the Company have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America (“GAAP”) for complete consolidated financial statements. In the opinion of management, the unaudited consolidated financial statements included in this quarterly report reflect all adjustments (consisting only of normal recurring adjustments) that the Company considers necessary for a fair presentation of its financial position at the dates presented and the Company’s results of operations and cash flows for the periods presented.  The Company’s interim results are not necessarily indicative of the results to be expected for the entire year.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its 100%-owned subsidiary.  All intercompany accounts, transactions, and profits are eliminated in consolidation.

Use of Estimates

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Significant estimates are used in accounting for certain items such as allowance for doubtful accounts, revenue recognition, and stock-based compensation. Estimates are based on historical experience, where applicable, and assumptions that management believes are reasonable under the circumstances. Due to the inherent uncertainty involved with estimates, actual results may differ.

Accounts Receivable and Concentration of Credit Risk

The Company is subject to credit risk through trade receivables. This credit risk is mitigated by the diversification of the Company’s operations, as well as its customer base. The Company grants varying payment terms to its customers. Payment terms for customers can vary from due upon receipt up to net 45 days.

Two customers comprise approximately 25% of trade accounts receivable at June 30, 2013; these individual customer balances represent approximately 13% and 12% of the trade accounts receivable.  Two customers comprise approximately 78% of the trade accounts receivable at December 31, 2012; these individual customer balances represent approximately 65%, and 13% of the total trade accounts receivable. No single customer accounted for 10%  or more of net sales for the six months ended June 30, 2013. Four customers accounted for 59% of net sales for the three months ended June 30, 2013; these individual customer sales represent approximately 18%, 18%, 12%, and 11% of sales. Three customers accounted for 36% of net sales for the three and six months ended June 30, 2012; these individual customer sales represent approximately 14%, 12%, and 10% of net sales.

9

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

Ongoing credit evaluations of customers’ financial condition are performed. Collateral is not required. The Company maintains an allowance when necessary for doubtful accounts that is the Company’s best estimate of potentially uncollectible trade receivables. Provisions are made based upon a specific review of all significant outstanding invoices that are considered potentially uncollectible in whole or in part. For those invoices not specifically reviewed or considered uncollectible, general provisions are provided at different rates, based upon the age of the receivable, historical experience, and other currently available evidence. The allowance estimates are adjusted as additional information becomes known or as payments are made. As of June 30, 2013 the allowance for doubtful accounts was $43,704, and at December 31, 2012, the allowance for doubtful accounts was $21,624.

Inventory

Inventory is valued at the lower of cost (first-in, first-out) or market value. The inventory at June 30, 2013 and at December 31, 2012 primarily consisted of packing supplies.

License and Royalties

The Company has a license with Warner Bros. Consumer Products, Inc. (“WBCP”) that allows the Company the use of the costumes, artwork, logos and other elements depicted in the 2009 movie, The Hangover.  This license, as amended, expires January 31, 2016.  The terms of the WBCP license provide for royalties based on a percentage of products sold, as defined, subject to agreed-upon guaranteed minimum royalties. Guaranteed minimum royalty payments are made periodically over the term of the license and are recorded when paid as a prepaid expense in the balance sheet.  The prepaid expense is amortized to royalties in cost of goods sold at a ratio of current period revenues to the total revenues expected to be recorded over the term of the license.  The Company reviews its sales projections quarterly to determine the likely recoverability of its prepaid asset, as well as any unpaid minimum obligation.  If management determines that the prepaid expense is unlikely to be recovered by product sales, prepaid license expense is charged to cost of goods sold, based on current and expected revenues, in the period in which such determination is made.  

Revenue Recognition

The Company has contractual agreements with certain third-party distributors.  Under the agreements, the Company is not guaranteed any minimum level of sales or transactions.  The Company also offers its products for sale through its website at www.hangoverjoes.com.

The Company recognizes revenue when all of the following have occurred: (1) persuasive evidence of an arrangement exists; (2) delivery to third party distributors and consumers via the Company’s website has occurred; (3) the sales price is fixed or determinable; and (4) collectability is reasonably assured.  Delivery is not considered to have occurred until the title and the risk of loss passes to the customer according to the terms of the contract between the Company and the customer.  For sales to distributors, revenue is usually recognized at the time of delivery.  For sales through the Company’s website, revenue is recognized at time of shipment.

Management evaluates the terms of its sales in consideration of the criteria outlined in Principal Agent Consideration with regards to its determination of gross versus net reporting of revenue for transactions with customers.  The Company sells, through its website, Hangover Joe’s Recovery Shots.  In these transactions, management has determined that the Company (i) acts as principal; (ii) has the risks and rewards of ownership, including the risk of loss for collection, delivery or returns; and (iii) has latitude in establishing price with the customer.  For these transactions, the Company recognizes revenue on a gross basis.

The Company offers a variety of incentives and discounts to distributors, customers and consumers through various programs to support the distribution of its products.  These incentives and discounts include cash discounts, price allowances, volume based rebates and product placement fees.  These incentives and discounts are reflected as a reduction of gross sales to arrive at net sales. The aggregate deductions from gross sales recorded in relation to these programs were approximately $630 and $4,273 for the three months and six months ended June 30, 2013 and  $4,563 and $9,943 for the three and six months ended  June 30, 2012, respectively.

10

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

Cost of Goods Sold

Cost of goods sold consists of the costs of raw materials utilized in the production of its product, co-packing fees, and in-bound freight charges. Raw material costs account for the largest portion of the cost of goods sold. Raw materials include bottles, ingredients and packaging materials. The manufacturer is responsible for the ingredients. Costs of goods sold also include license and royalty expenses.

Supplier/Manufacturer Concentration

The Company relies on its third-party suppliers for raw materials necessary for its products, and it relies on third-party manufacturers for the production of its product.  Although the Company believes that it could utilize alternative suppliers and manufacturers, any delay in locating and establishing relationships with other suppliers/manufacturers could result in product shortages and back orders for the products, with a resulting loss of net sales and profitability.  The Company’s third-party manufacturer acquires some ingredients from suppliers outside of the United States.  Purchasing these ingredients is subject to the risks generally associated with importing raw materials from other countries, including, among other factors, delays in shipments, changes in economic and political conditions, quality assurance, tariffs, trade disputes and foreign currency fluctuations.  These factors could result in a delay in or disruption of the supply of certain raw materials.  Any significant delay in or disruption of the supply of raw materials could have a material adverse effect on the Company’s business.

Sales and Marketing Expenses

Sales and marketing costs include selling expenses such as distribution expenses to transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising, sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials, trade shows, other marketing expenses and product design expenses.

Advertising Expenses

Advertising costs are expensed as incurred and are included in sales and marketing expense in the accompanying consolidated statements of operations. Total advertising expenses were approximately $84,000 and $101,000 for the three months and six months ended June 30, 2013 and $40,000 and $57,000 for the three months and six months ended June 30, 2012, respectively.

Freight-Out Costs

Freight-out costs incurred to ship product to customers are included in sales and marketing expense in the accompanying consolidated statements of operations. Total freight-out costs were approximately $13,000 and $34,000 for the three months and six months ended June 30, 2013, and $10,000 and $17,000  for the three months and six months ended June 30, 2012 respectively.

Income Taxes

Prior to March 2012, no provision for income taxes was provided in the accompanying financial statements because HOJ LLC (as a limited liability company), and HOJ JV (as a partnership), elected to file as partnerships, and therefore management believes that prior to June 30, 2012 the Company was not subject to income taxes, and, that such taxes were the responsibility of the individual member/partners.

Beginning in March 2012, as a corporation, the Company now records a provision for deferred income tax assets and liabilities in order to reflect the net tax effects of temporary differences between (i) the tax basis of assets and liabilities and (ii) their reported amounts in the financial statements.  The provision is based upon enacted tax laws and rates in effect for the years in which the differences are expected to affect taxable income.  The Company establishes a valuation allowance when necessary to reduce deferred income tax assets to the amounts expected to be realized.  The Company expects to file income tax returns in the US Federal jurisdiction and various State jurisdictions.

11

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

The Company assesses the likelihood of the financial statement effect of a tax position that should be recognized when it is more likely than not that the position will be sustained upon examination by a taxing authority based on the technical merits of the tax position, circumstances, and information available as of the reporting date.  All tax years remain open and subject to U.S. Federal tax examination.  Management does not believe that there are any current tax positions that would result in an asset or liability for taxes being recognized in the accompanying financial statements.

The Company’s policy is to classify tax related interest and penalties as income tax expense. There is no interest or penalties estimated on the underpayment of income taxes as a result of unrecognized tax benefits.

Stock-Based Compensation

Stock-Based Compensation is recognized for an award of equity instruments in the financial statements and is measured based on the grant date fair value of the award.  Stock-Based Compensation expense is recognized over the period of service in exchange for the award (generally the vesting period).  The Company estimates the fair value of each stock option at the grant date by using an option pricing model, typically the Black-Scholes model.

For shares issued to non-employees for goods or services, the Company accounts for these shares in accordance with ASC 505-50.  Measurement of share-based payment transactions with non-employees is based on the fair value of whichever is more reliably measurable (a) goods or services received; or (b) the equity instruments issued.  The fair value of the share-based payment transaction is determined at the earlier of the performance commitment date or performance completion date.

Net Loss Per Share

Basic net loss per share is computed by dividing the net loss applicable to common shareholders by the weighted-average number of shares of common stock outstanding for the period. Historical loss per share of the accounting acquirer (HOJ) has been adjusted retroactively to reflect the new capital structure of the Company as a result of the Merger Agreement.  Diluted net loss per share reflects the potential dilution that could occur if dilutive securities were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the Company, unless the effect of such inclusion would reduce a loss or increase earnings per share. For each of the periods presented in the accompanying consolidated financial statements, the effect of the inclusion of dilutive shares would have resulted in a decrease in loss per share. Common shares underlying stock options, warrants, convertible preferred stock and convertible notes payable in the aggregate of  21,493,845, -0-, 21,493,845 and -0- shares as of and for the three and six months ended June 30, 2013 and 2012 , respectively, were not included in the calculation of diluted net loss per common share because the effect would have been anti-dilutive.

Antidilutive shares of approximately 8,311,250 are included in the three and six month ended June 30, 2013 for the prorated potential common shares and warrants to be issued under the stock subscription agreement.

Fair Value of Financial Instruments

ASC 820 provides a framework for measuring fair value and requires expanded disclosures regarding fair value measurements. ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available.

12

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

The three levels of inputs required by the standard that the Company uses to measure fair value are summarized below.

·   Level 1: Quoted prices in active markets for identical assets or liabilities.

·   Level 2: Observable inputs other than Level 1 inputs such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities.

·   Level 3: Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

Under fair value accounting, assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement. As of June 30, 2013 and December 31, 2012, the Company had no financial assets or liabilities required to be reported for fair value purposes.

The carrying value of the Company’s financial instruments, including cash, accounts receivable, accounts payable, line of credit, mandatorily redeemable preferred stock, and the inventory financing payable approximate fair value at June 30, 2013 and December 31, 2012, due to the relatively short maturity of the respective instruments. The fair value of related party payables is not practicable to estimate due to the related party nature of the underlying transactions.

Recent Accounting Pronouncements

In February 2013, the Finanical Accounting Standards Board (FASB) issued Accounting standards update 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified out of Accumulated Other Comprehensive Income. This update requires an entity to provide information about the amount reclassified out of accumulated other comprehensive income by component. The entity is also required to disclose significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting periods. For other amounts that are not required under U.S. GAAP to be reclassified in their entirety to net income, an entity is required to cross-reference to other discourses required under U.S. GAAP that provide additional detail about those amounts. The objective in this Update is to improve the reporting of reclassifications out of accumulated other comprehensive income. The adoption of this standard in 2013 did not have a material impact on the Company's reported results of operations or financial position.

NOTE 3 – DEBT

Inventory financing and factoring arrangements

In September 2012, the Company entered into a factoring agreement with a finance company which provided financing up to $250,000, secured by the accounts receivable and inventory of the Company. The finance company advanced to the Company up to 80% of eligible accounts receivable and was entitled to collect receivables directly from the Company’s customers.  The Company paid a financing fee equal to 2.5% for receivable amounts outstanding up to 30 days and an additional rate of 0.084% per day (30.7% annualized) after the initial 30 days with a maximum exposure of 60 days.  

In October 2012, the Company entered into a purchase order financing arrangement with this same finance company which supplements the factoring agreement above.  The finance company advanced up to 100% of the manufacturing and shipping costs at the time a Company purchase order is submitted to the manufacturer.  The Company paid a financing fee equal to 3.85% of the purchase order amount for each transaction and an additional rate of 0.13% per day (47.4% annualized) after the initial 30 days. As of December 31, 2012, the inventory financing payable under the purchase order financing and factoring arrangement was $97,611.  Amounts outstanding under this agreement were paid in full in January 2013 when the Company entered into the revolving credit facility.

Revolving Credit Facility

On January 10, 2013, the Company entered into a senior secured lending arrangement with TCA for up to a maximum borrowing of $6,000,000. The credit facility provided for an initial line of credit of $425,000 based upon accounts receivables and projected sales and is to be used only as permitted under the specified use of proceeds for working capital purposes. The line of credit has a six month term from the date of closing with a six month renewal option. The lending arrangement is secured by all of the assets of the Company. As a partial guaranty under the TCA lending arrangement, the Company’s CEO personally guaranteed certain representations made by the Company to TCA.  At closing, the Company was advanced $425,000 less fees and closing costs, and an additional $56,000 has been advanced to the company through June 30, 2013. The Company has been notified by TCA that the agreement will not be renewed when it is due in January 2014.

13

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

In connection with the agreement above, TCA was issued an investment banking fee consisting of 125,000 shares of newly authorized Series B Preferred Shares in the Company equating to an aggregate of $125,000 in the Company’s capital stock. The shares are mandatorily redeemable and scheduled to be repaid over the remainder of calendar year 2013. See below for further discussion of the Series B Preferred shares. Also in connection with the TCA agreement, the Company issued 194,954 shares of common stock to a consulting firm as consideration for a finder’s fee for this transaction.

Mandatorily Redeemable Series B Preferred Stock

On January 10, 2013, the Board of Directors approved the authorization of 125,000 shares of Series B Preferred Stock (the “Series B Preferred Stock”).  In connection with the TCA transaction, the Company issued 125,000 shares of Series B Preferred Stock. The Series B Preferred Stock ranks pari passu to the Common Stock. The Holder of outstanding shares of Series B Preferred Stock shall be entitled to notice of any shareholders’ meeting and to vote as a single class with the Common Stock upon any matter submitted for approval by the holders of common stock. Each share of Series B Preferred Stock shall have one vote per share. All outstanding shares of Series B Preferred Stock will be entitled to be paid the “Liquidation Preference,” which is defined and calculated as follows: $125,000 in the aggregate (not on a per share basis), payable monthly at various amounts, and due in full by December 31, 2013.  The mandatorily redeemable preferred stock is presented as a current liability in the accompanying June 30, 2013 balance sheet.  The Company has made all scheduled payments under the terms of the Series B stock redemption.

Convertible Promissory Note

On June 19, 2013, the Company closed on a 12%, 12 month convertible promissory note (the “Note”) with JMJ. This Note provides for maximum borrowings of up to $500,000 for total consideration of $450,000 (or a 10% original issue discount). Upon closing of the Note, the Company received $100,000 from JMJ.

JMJ has the right, at its election, to convert all or part of the outstanding and unpaid principal sum and accrued interest (and any other fees) into shares of fully paid and non-assessable shares of common stock of the Company. The conversion price is the lesser of $0.05 or 70% of the average of the three lowest closing prices in the 25 trading days previous to the conversion.

The Note is subject to various default provisions (an “Event of Default”), and the occurrence of such an Event of Default will cause the outstanding principal amount under the Note, together with accrued and unpaid interest, and all other amounts payable under the Note, to become, at JMJ’s election, immediately due and payable to JMJ.

The company determined a beneficial conversion feature exists at the commitment date. A beneficial conversion feature of $32,000 has been recorded as a discount to the note is being amortized over the term of the loan.

NOTE 4 – ACCRUED EXPENSES

Accrued expenses as of June 30, 2013 and December 31, 2012 consist of the following:

	June 30,		December 31,
	2013		2012
Accrued expenses	$	3,697	$	37,005
Deferred salaries		139,365		45,960
Accrued settlement costs – paid for in common stock		-		652,500
Accrued consulting costs – to be paid for in common stock		172,000		225,000
	$	315,062	$	960,465

In January 2013, the Company issued 4,500,000 and 1,500,000 common shares for the accrued settlement costs and accrued consulting costs, respectively. See Note 6 for further discussion of accrued settlement costs and accrued consulting costs.

14

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

Investor Relations Agreement

On February 15, 2013, the Company entered into an investor relations agreement with a firm which required the Company to pay a consulting fee of $2,500,and to provide 100,000 shares of the Company's common stock and warrants to purchase 100,000 shares of the Company’s common stock per month. Based on the terms of the agreement, the Company determined that the measurement date of the shares to be issued is on the dates that the shares are earned, which is monthly.  The total common stock and warrants earned have an estimated fair value of approximately $37,000 based on the closing market price on February 15, 2013 and March 1, April 1, May 1, and June 1, 2013, respectively.  As the shares of common stock and warrants have not been issued as of June 30, 2013, the Company has recorded an accrued expense on the consolidated balance sheet until such shares and warrants are issued. See note 7 for further discussion of warrants.

NOTE 5 – RELATED PARTY TRANSACTIONS

5.5% Promissory note payable, related party

The President/CEO of the Company has advanced funds to the Company from time to time for working capital.  As of June 30, 2013 and December 31, 2012, amounts payable to this party were $89,422.  These advances were non-interest bearing, unsecured, and due on demand. On March 1, 2013, the Company converted the outstanding advance amount of $89,422 into a promissory note.  Interest at the rate of 5.5% per annum is compounded and paid annually.  Principal payments in the amount of $14,966 and accrued interest shall be payable in six installments with the first payment due on June 15, 2013, which has not been paid as of August 19, 2013.

Other related party transactions

During the three months and six months ended June 30, 2013, the Company recorded net sales of  $-0- and $4,693, respectively, for product sold to a company that is 32% owned by a board of director.

NOTE 6 – COMMITMENTS AND CONTINGENCIES

WBCP License Agreement

The Company has a license with WBCP that allows the Company the use of the costumes, artwork, logos and other elements depicted in the 2009 movie, The Hangover.  This license had an initial term through January 31, 2013 and provides for certain royalties based on a percentage of products sold subject to certain agreed-upon guaranteed minimum royalty payments over the term of the license.

In January 2013, the Company entered into an extension of its product license agreement with WBCP extending the term of the agreement to January 31, 2016. Further, the extension added certain channels of distribution and required certain agreed-upon additional Guaranteed Consideration, as defined over the next three years. Pursuant to the agreement, $75,000 of Guaranteed Consideration was paid in January 2013. The amount was recorded as a prepaid expense. The company recognized $28,125, $46,875 and $18,968 and $34,928  in cost of sales for royalties on this agreement for the three months and six months ended June 30, 2013 and 2012 respectively.

15

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

Royalty and Commission Agreements

The Company has a representative agreement with an individual who became a member of the Company’s board of directors in March 2012. Under this agreement, as amended, this individual is entitled to a commission of between 4% and 6% of sales made by this individual, based on the nature of the sales, and a royalty of 3% of all sales made by the Company, as defined. Commissions and royalty expense to this individual for the three and six months ended June 30, 2013 totaled approximately $43,000 and $61,000, respectively, and $9,948 for the three and six months ended June 30, 2012.  Effective April 1, 2012, the Company agreed to pay this individual a $6,000 draw per month against commissions. As of June 30, 2013 and December 31, 2012, net prepaid expenses related to draws in excess of commissions were approximately $26,000 and $28,000, respectively.

The Company has an agreement with a second individual for design services. Under this agreement, as amended, this individual is entitled to receive a royalty of 2% of net sales, as defined. Royalty expense to this individual was $8,000 and $11,000 for the three and six months ended June 30, 2013, respectively, and $2,500 for the three and six months ended June 30, 2012. Effective April 1, 2012, the Company agreed to pay this individual a $3,000 draw per month against royalties.

Management Agreement with AMHC Managed Services

Effective March 1, 2012, HOJ entered into a management agreement (the “Management Agreement”) with AMHC Managed Services, Inc. (“AMHC Services”), a subsidiary of AMHC. The significant terms of the Management Agreement provided for monthly payments to AMHC Services in exchange for financial management and accounting services, corporate office and administrative services, and expertise regarding compliance with securities regulations.  The Management Agreement term was 24 months, and required the Company to pay AMHC Services $27,500 per month. The Company has recorded $82,000 and $110,000 in general and administrative expense for the three months and six months ended June 30, 2012

On October 1, 2012, AMHC Services suspended the accounting and financial management services provided under the Management Agreement due to a dispute under the contract.  In January 2013, the Company settled the dispute and terminated the Management Agreement in exchange for 3,000,000 shares of common stock (See below).

Settlement Agreement with AMHC Services and Other Claims

On January 14, 2013, the Company entered into a settlement agreement with AMHC Services, the principal owners of AMHC Services, and an independent third party pursuant to which the respective parties released each other from certain claims. Under the terms of the settlement, the Company issued AMHC Services 3,000,000 shares of its common stock, and issued the independent third party 1,500,000 shares of its common stock.  The fair value of the shares issued under this settlement was $652,500 based upon the closing price of the stock on the date of the signed settlement agreement. This settlement was recorded in year ended December 31, 2012 (see Note 4).

Strategic Consulting Agreement

In November 2012, the Company entered into a consulting agreement with The Bricktown Group (“Bricktown”) to provide beverage management and strategic advisory consulting services to the Company.  The consulting agreement has an initial term of six months with an automatic extension of 180 days provided neither party has provided a written notice to not extend the agreement.  The contract can be terminated upon written notice at any time, but the Company is obligated to pay any fees accrued under the agreement.  The agreement requires the Company to pay an upfront retainer of $10,000 and monthly consulting fees of $10,000 per month, which was to be deferred until the Company raised at least $300,000 in debt or equity.  The Company is to issue 3,000,000 shares of the Company's common stock in two tranches, of which 1,500,000 shares are issuable upon request after January 4, 2013 and 1,500,000 shares are issuable on March l, 2013. The first 1,500,000 shares are non-forfeitable and fully vested on the date of the agreement.

16

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

Based upon the terms of the agreement, the Company determined that the measurement date for the initial 1,500,000 shares  issued under the agreement is the contract date and calculated a fair value of $225,000 based upon the closing market price on this date.  Accordingly, the Company recorded an accrued consulting cost liability of $225,000 on the consolidated balance sheet as of December 31, 2012.  The stock-based compensation associated with the initial shares of $225,000 was recorded as prepaid consulting costs and was amortized over the initial 3 months of this agreement.  On January 10, 2013, the Company issued the initial 1,500,000 shares of its common stock to Bricktown. The measurement date for the second tranche of 1,500,000 shares was March 1, 2013.  The fair value of these shares of $135,000 was determined based upon the closing market price of the Company’s common stock on this date and was amortized over the remaining 3 months of the contract.  The second tranche of shares have not been issued as of August 19, 2013.  For the six months and three months ended June 30, 2013, the Company recognized consulting expense of $87,907 and $278,618 related to this agreement. In March 2013, the Company hired one of the principal owners of Bricktown to become the interim COO of the Company. Subsequent to June 30, 2013, the Bricktown contract was terminated and the interim COO resigned.

NOTE 7 – STOCKHOLDERS’ EQUITY

Preferred stock

The Company is authorized to issue up to 10,000,000 shares of Preferred stock, par value $0.10 per share.  The Articles of Incorporation provide that the Preferred stock may be issued from time to time in one or more series and gives the Board of Directors authority to establish the designations, preferences, limitations, restrictions, and relative rights of each series of Preferred Stock

Series A Preferred Stock

Of the 10,000,000 shares of the Company’s authorized Preferred Stock, ($0.10 par value per share), 425,000 shares are designated as Series A Convertible Preferred Stock (the “Series A Preferred”).  The holders of outstanding shares of Series A Preferred are entitled to notice of any shareholders’ meeting and to vote as a single class with the common stock upon any matter submitted for approval by the holders of common stock, on an as-converted basis, as defined. Each share of Series A Preferred shall have eight votes per share. If any dividend or distribution is declared or paid by the Company on common stock, whether payable in cash, property, securities or rights to acquire securities, the holders of the Series A Preferred will be entitled to participate with the holders of common stock in such dividend or distribution, as defined.

Additionally, upon liquidation, dissolution or winding up on the Company, the Series A Preferred shareholders are entitled to be paid together with the common shareholders on a pro-rata basis.  The Series A Preferred holders may convert such shares of Series A Preferred in whole or in part, at any time, or from time-to-time upon written notice to the Company subject to the terms set forth below. The Series A Preferred may, or shall, be converted into shares of the Company’s authorized but unissued common stock on the following bases: (i) At the option of the holder, at any time before the “Financial Milestone” is met each share of Series A Preferred shall be convertible into eight shares of the Company’s common stock. (ii) Upon the “Financial Milestone” being met, each share of Series A Preferred shall automatically be converted into 28.8 shares of the Company’s common stock. (iii) If the “Financial Milestone” has not been met by October 8, 2013, each share of Series A Preferred then outstanding shall automatically be converted into eight shares of the Corporation’s Common Stock.

Series C Preferred Stock

In April 2013, the Board of Directors approved the authorization of 5,000,000 shares of Series C Preferred Stock (the “Series C Preferred Stock”). The Series C Preferred shares are to have  voting rights equal to three votes per share and contain an automatic conversion into 15,000,000 common shares immediately upon the Company obtaining shareholder approval of, and filing with the Colorado Secretary of State, an increase in authorized common stock to at least 200,000,000 shares.

17

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

On April 12, 2013, the Company executed a term sheet with an accredited investor (“Investor”) for a proposed investment of $1,000,000 in the Company in exchange for 15,000,000 shares of common stock, 5,000,000 shares of Series C Preferred Stock, and warrants to acquire 500,000 shares of common stock at $0.12 per share for a period of five years. The first tranche of $500,000 was to be deposited on or before May 17, 2013 in exchange for 15,000,000 shares of common stock and warrants to acquire 250,000 common shares described above. The second tranche of $500,000 was to be deposited on or before June 20, 2013 in exchange for 5,000,000 shares of Series C Preferred Stock and warrants to acquire 250,000 common shares described above. As of June 30, 2013, the Company received $272,500 toward the first investment tranche. Subsequent to June 30, 2013, the Company received an additional $48,000 from the Investor.  No shares of common or preferred stock have yet been issued under the terms of this preferred transaction.  The proceeds received through June 30, 2013 have been presented in the balance sheet as a stock subscription deposit liability.

The common shares and underlying common shares attributable to the Series C Preferred Stock and warrants will have piggyback registration rights that will be triggered if the Company files a registration statement with the Securities and Exchange Commission for the resale of other securities. The warrants may be redeemed by the Company if certain conditions are met, including that the shares underlying the warrants have been registered and the common stock trades at or above $.20 per share for 20 trading days. The Investor will be entitled to one seat on the Company's Board of Directors, and certain other development and distribution rights, as defined.

Common stock

The Company is authorized to issue up to 150,000,000 shares of $0.001 par value common stock. As discussed in Note 1, the Company entered into the Merger Agreement with HOJ, whereby the Company issued 83,514,827 common shares in exchange for all the outstanding shares of HOJ. This transaction has been accounted for as a recapitalization of HOJ and accordingly the historical stockholders’ equity transactions of HOJ prior to the Acquisition has been retroactively restated for the equivalent number of shares received in the exchange after giving effect to any differences in the par value of the AMHC and HOJ common stock, with an offset to additional paid-in capital. 

Surrender of Founder’s shares

In January 2013, a shareholder of the Company surrendered 4,500,000 shares of common stock to the Company’s treasury for no consideration.  The shares were initially issued to a founder in March 2012 and were returned to increase the number of common shares available.

Dissenting Shareholder

In connection with the Acquisition, an HOJ shareholder holding the equivalent of 612,953 shares of common stock asserted his rights as a dissenting shareholder under the Colorado Business Corporation Act and demanded payment for the fair value amount of his shares as of the date of the Acquisition.  In July 2012, the Company estimated the fair value of these shares to be $20,000 and recorded a payable to shareholder in the amount of $20,000 and corresponding decrease to Equity.

On February 15, 2013, the Company entered into a settlement agreement with the dissenting HOJ shareholder.  Under the terms of the settlement agreement, the Company agreed to pay $5,000 cash at closing and $15,000 plus accrued interest at 5% within 90 days.  The Company also agreed to issue 50,000 shares of the Company’s common stock.  The fair value of the common stock at the date of settlement was $5,500.  As of June 30, 2013, the outstanding amount has been repaid in full.

Stock options

Effective March 11, 2009, AMHC established the 2009 Stock Option Plan (“the “2009 Plan).  The 2009 Plan established by AMHC was retained by the Company after the Acquisition.  Under the 2009 Plan, the Company may grant non-statutory and incentive options to employees, directors and consultants for up to a total of 7,000,000 shares of common stock. The exercise prices of the options granted are determined by the Plan Committee, whose members are appointed by the Board of Directors, and the exercise prices are generally to be established at the estimated fair value of the Company's common stock at the date of grant. Options granted have terms that do not exceed five years. As of June 30, 2013, stock options to purchase 650,000 shares of common stock are outstanding under the 2009 Plan.

18

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

On July 26, 2012, the Company’s shareholders approved the 2012 Stock Option Plan (the “2012 Plan”). Under the Plan, the Company may grant stock options, restricted and other equity awarded to any employee, consultant, independent contractor, director or officer of the Company for up to a total of 11,500,000 shares of common stock. As of June 30, 2013, stock options to purchase 2,266,190 shares of common stock are outstanding under the 2012 Plan.

In April 2013, the Company’s Board of Directors reduced the number of common shares reserved under the 2012 Stock Option Plan from 11,500,000 shares to 4,500,000 and reduced the number of common shares reserved under the 2009 Stock Option Plan from 7,000,000 shares to 650,000 shares thereby increasing the number of common shares available for issuance by 13,350,000.

The fair value of each option award is estimated on the date of grant using the Black-Scholes-Merton valuation model. Expected volatility is based upon weighted average of historical volatility over the expected term of the option and implied volatility. The expected term of stock options is based upon historical exercise behavior and expected exercised behavior. The risk-free interest rate is based upon implied yield on a U.S. Treasury zero-coupon issue with a remaining term equal to the expected term of the option. The dividend yield is assumed to be none as the Company does not anticipate paying any dividends in the foreseeable future.

The following is a summary of stock option activity for the six months ended June 30, 2013:

					Weighted
			Weighted		Average
	Shares		average		Remaining		Aggregate
	under		exercise		contractual		intrinsic
Options	Option		price		Life		value
Outstanding at January 1, 2013		2,916,190	$	0.11
Granted		-	$	-
Exercised		-	$	-
Forfeited/Cancelled		-	$	-
Outstanding at June 30, 2013		2,916,190	$	0.11	2.26		-
Vested or Expected to Vest at June 30, 2013		2,150,000	$	0.14		2.44		-
Exercisable at June 30, 2013		2,150,000	$	0.14		2.44		-

The aggregate intrinsic value in the table above represents the total intrinsic value (the difference between the estimated fair value of the Company’s common stock on June 30, 2013, and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had they exercised their options on June 30, 2013.

As a result of the reorganization described in Note 1, the Company has not recognized any stock-based compensation cost previously recorded on the books of AMHC prior to the date of reorganization.  No stock-based compensation was recognized during the three and six months ended June 30, 2013 or during the three and six months ended June 30, 2012. As of June 30, 2013, the Company does not expect outstanding options to acquire 766,190 shares of common stock will vest due to the performance criteria outlined in the option agreement. Compensation cost is revised if subsequent information indicates that the actual number of options vested is likely to differ from previous estimates.

19

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

The following table summarizes the activity and value of non-vested options as of and for the six months ended June 30, 2013:

			Weighted
	Number		Average
	Of		grant date
	Options		fair value
Non-vested options at January 1, 2013		766,190	$	0.06
Granted		-		-
Vested		-		-
Forfeited/cancelled		-		-
Non-vested options at June 30, 2013		766,190	$	0.06

As of June 30, 2013, there was $42,159 of total unrecognized compensation cost related to non-vested share based compensation arrangements granted under the qualified stock option plans. That cost is expected to be recognized over a weighted average period of 1.0 years if certain performance criteria are met.

Warrants:

Summarized information about warrants outstanding and exercisable at June 30, 2013 is as follows:

						Weighted
				Weighted		Average
				average		Remaining		Aggregate
				exercise		contractual		intrinsic
Warrants	Shares			Price		Life		value
Outstanding at January 1, 2013		6,739,528		$	0.05
Issued for Services		150,000		$	0.10
Exercised		-		$	-
Forfeited/Cancelled		(3,564,764	)	$	0.07
Outstanding at June 30, 2013		3,324,764		$	0.07	$	1.89	$	-
Vested or Expected to Vest at June 30, 2013		260,000		$	0.11	$	2.53	$	-
Exercisable at June 30, 2013		260,000		$	0.11	$	2.53	$	-

In April 2012, the Company granted a warrant to a sales consultant and director of the Company to purchase up to 6,129,528 shares of common stock in connection with a two-year service agreement.  This warrant has a three-year term and an exercise price of $0.0326 per share with 3,064,764 shares vesting each on January 1, 2013 and January 1, 2014 if the Company’s sales exceed certain thresholds in 2012 and 2013, respectively.  On January 1, 2013, the board of directors concluded the sales target for 2012 was not met and warrants to purchase 3,064,764 shares of Company common stock were cancelled. Management has evaluated the performance criteria and currently does not anticipate that the sales thresholds for 2013 will be met and accordingly no stock-based compensation has been recognized during the three and six months ended June 30, 2013. Compensation cost is revised if subsequent information indicates that the actual number of warrants vested is likely to differ from previous estimates.

In February and March 2013, the Company granted a warrant to an investor relations firm to purchase up to 150,000 shares of common stock that vested immediately.  The warrants have a three-year term and an exercise price of $0.11 and $.09 per share, and $11,574 of stock based compensation related to this warrant and is recorded in general and administrative expenses during the six months ended June 30, 2013. In April, May, and June 2013, the Company granted additional warrants to purchase up to 300,000 shares of common stock vested immediately. The warrants have a three-year term and an exercise price of $.10, $.07, and $.05 per share. The value of these warrants was considered nominal.

20

HANGOVER JOE'S HOLDING CORPORATION

NOTES TO UNAUDITED CONSOLIDATED FINANICAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2013 AND 2012

(Continued)

Contributed Services

Prior to June 30, 2012, the Company’s owners/officers contributed management and administrative services to the Company.  The fair value of those services has been recorded as an expense in the accompanying consolidated financial statements based on the estimated fair value for such services, with a corresponding credit to contributed capital.  The fair value of the historical services was estimated based on the compensation per employment terms that were entered into in March 2012.  Contributed services were $0, $0, $0 and $50,000 for the three and six months ended June 30, 2013 and 2012, respectively.

NOTE 8 – INCOME TAXES

As discussed in Note 1, the Company entered into the Merger Agreement with HOJ, whereby on July 25, 2012, the Company acquired HOJ in a reverse triangular merger (the “Acquisition”). Because all of the operating businesses of AMHC were contemporaneously sold within five business days after the Acquisition, the transaction has been accounted for as a recapitalization of HOJ. Accordingly, the consolidated statement of operations includes the historical results of HOJ (a Colorado Corporation) and its predecessor entities, HOJ LLC (a limited liability company) and HOJ JV (a partnership).

Through March 5, 2012 (the date of incorporation of HOJ), no provision for income taxes has been provided in the accompanying combined financial statements because HOJ LLC and HOJ JV elected to file as partnerships, and therefore HOJ was not subject to income taxes, and, that such taxes are the responsibility of the individual member/partners.

Beginning March 5, 2012, HOJ began recording a provision for deferred income tax assets and liabilities in order to reflect the net tax effects of temporary differences between (i) the tax basis of assets and liabilities and (ii) their reported amounts in the financial statements. The provision is based upon enacted tax laws and rates in effect for the years in which the differences are expected to affect taxable income. The Company establishes a valuation allowance when necessary to reduce deferred income tax assets to the amounts expected to be realized.

On July 25, 2012, the Company acquired HOJ and began recording a provision for deferred income tax assets and liabilities for the combined companies. The provision for income taxes is recorded at the end of each interim period based on the Company’s best estimate of its effective income tax rate expected to be applicable for the full fiscal year.  The Company’s expected income tax benefit was approximately $199,000, $439,000 and $127,000, $187,000 for the three and six months ended June 30, 2013 and 2012, respectively.  The expected income tax benefit differs from the actual benefit of $0 each period, due primarily to the change in valuation allowance.

21

ITEM 2.   MANAGEMENT’S DISCUSSION & ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Cautionary Statement about Forward-Looking Statements

This Form 10-Q contains forward-looking statements regarding future events and the Company’s future results that are subject to the safe harbors created under the Securities Act of 1933 (the “Securities Act”) and the Securities Exchange Act of 1934 (the “Exchange Act”). These statements are based on current expectations, estimates, forecasts, and projections about the industry in which the Company operates and the beliefs and assumptions of the Company’s management. Words such as “hopes,” “expects,” “anticipates,” “targets,” “goals,” “projects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “continues,” “may,” variations of such words, and similar expressions are intended to identify such forward-looking statements. In addition, any statements that refer to projections of the Company’s future financial performance, including projections under our licensing and distribution arrangements, the Company’s anticipated growth potential in its business, and other characterizations of future events or circumstances are forward-looking statements. Readers are cautioned that these forward-looking statements are only predictions and are subject to risks, uncertainties, and assumptions that are difficult to predict, including those identified under “Risk Factors” in our Form 10-K for the year ended December 31, 2012.  Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements.   

The Company is under no duty to update any of these forward-looking statements after the date of this report. You should not place undue reliance on these forward-looking statements.

Background

Hangover Joe’s Holding Corporation (“HJHC” or the “Company”) was originally incorporated in the State of Colorado in December 2005 as Across American Real Estate Exchange, Inc. (“AAEX”).  In February 2010, Accredited Members, Inc. (“AMI”), a provider of investor research and management services, was merged with and into a wholly-owned subsidiary of AAEX, and AMI became a wholly-owned subsidiary of the Company.  In May 2010, AAEX changed its name to Accredited Members Holding Corporation.

On July 25, 2012, the Company entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) with Hangover Joe’s, Inc., a privately-held Colorado corporation (“HOJ”), whereby on July 25, 2012, the Company acquired HOJ in a reverse triangular merger (the “Acquisition”).  Upon closing the Acquisition, the Company issued 83,514,827 common shares to the HOJ shareholders in exchange for all of their ownership interests in HOJ such that the former owners of HOJ owned approximately 69% of the Company post Acquisition.  The shareholders of the Company prior to the Acquisition owned approximately 31% of the Company post Acquisition.  As a result of the Acquisition on July 25, 2012, the Company changed its name to Hangover Joe’s Holding Corporation.

The Merger Agreement further provided that, within five business days after the closing of the Acquisition the Company would sell to Accredited Members Acquisition Corporation (“Buyer”) all of the equity interests in three of the Company’s subsidiaries (the “Sale”), being Accredited Members, Inc., AMHC Managed Services, Inc. and World Wide Premium Packers, Inc. (collectively, the “Subsidiaries”).  Buyer is a privately-held Colorado corporation owned by two former directors of the Company, JW Roth and David Lavigne.  The parties closed the Sale on July 27, 2012.  Buyer paid $10,000 and assumed all liabilities of the Subsidiaries in exchange for all of the shares in the Subsidiaries owned by the Company.

HOJ is a Colorado corporation formed on March 5, 2012.  HOJ was formed for the purpose of acquiring all of the assets of both Hangover Joe’s Products LLC (“HOJ LLC”) and Hangover Joe’s Joint Venture (“HOJ JV”).  HOJ LLC had conducted operations through HOJ JV, with the owner of HOJ LLC being one of the same owners and control persons of HOJ JV. Effective March 30, 2012, HOJ acquired the net assets of HOJ LLC and HOJ JV through the issuance of common stock of HOJ.  Because HOJ had no significant assets or business operations prior to the merger and each of these entities were owned by the same control group, this transaction was accounted for as a reorganization of entities under common control.  Accordingly, the historical results of operations of HOJ LLC and HOJ JV are included in the results of operations of the Company.

22

Because all of the operating businesses of AMHC were contemporaneously sold within five business days after the Acquisition, the transaction has been accounted for as a recapitalization of HOJ.  Accordingly, the accompanying consolidated financial statements include the financial position, results of operations and cash flows of HOJ and its predecessor entities, HOJ LLC and HOJ JV, prior to the date of Acquisition. The historical results of operations and cash flows of AMHC and the Subsidiaries prior to the date of the Acquisition have been excluded from the accompanying consolidated financial statements. The historical stockholders’ equity of HOJ prior to the exchange was retroactively restated (a recapitalization) for the equivalent number of shares received in the exchange after giving effect to any differences in the par value of the AMHC and HOJ common stock, with an offset to additional paid-in capital.  The restated consolidated accumulated deficit of the accounting acquirer (HOJ) has been carried forward after the exchange.

The term the “Company” as used herein is intended to refer to the Hangover Joes Holding Corporation and its wholly owned subsidiary, Hangover Joes Inc. The Company has a limited operating history and there will be limited continuing impact regarding these operations, and the Company cannot provide any assurance it will be able to raise funds through a future issuance of equity or debt to carry out its business plan.

Plan of Operation

The Company sells an all-natural, two-ounce beverage, formulated to help relieve the symptoms associated with alcohol induced hangovers – the Hangover Recovery Shot. The Hangover Recovery Shot is also an officially licensed product of The Hangover movie series from Warner Brothers.  The Company has registered the trademark “Hangover Joe’s Get Up & Go” with the U.S. Patent and Trademark office. The assets consist of intellectual property relating to Hangover Joe’s Recovery Shot, including but not limited to a license agreement dated July 19, 2011, between the LLC and Warner Bros. Consumer Products, Inc.  The license agreement permits HOJ to use the costumes, artwork logos, and other elements depicted in the 2009 movie “The Hangover” during the term of the license agreement, as amended, which expired January 31, 2016.  

The Company sells its products primarily to convenience stores, liquor stores and grocery stores through distribution agreements, as well as through online internet sales. The Company began selling its products in February 2011. HOJ is actively seeking to expand the distribution of its product, the Hangover Joe’s Recovery Shot, and has recently entered into distribution agreements to expand its reach to Australia, New Zealand and Canada.

Management Changes

Effective March 1, 2013, the Board of Directors appointed Eric Skae to serve as interim Chief Operating Officer (“COO”). Mr. Skae will be paid an annual salary of $100,000 in the same manner as other officers of the Company. Mr. Skae resigned on August 6, 2013.

Results of Operations

The Company’s operations have generally grown as the Company has expanded its marketing efforts.  Although the Company’s increased operations have resulted in greater net sales for the Company, the Company’s costs of goods sold and operating costs have also increased.  

Three Months Ended June 30, 2013 and June 30, 2012

For the three months ended June 30, 2013, we experienced a consolidated net loss of $585,000 compared to a consolidated net loss of $373,000 during the comparable period last year.  Net Sales and gross profits decreased $38,000 and $49,000 or 20% and 65%, respectively from the comparable period last year.  These increases were offset by an $19,000 decrease in sales & marketing costs and a $56,000 increase in general and administrative expenses from the comparable period last year.

23

Net Sales

During the three months ended June 30, 2013, the Company generated approximately $152,000 in net sales compared to $190,000 in net sales in the comparable period last year.  The $38,000 or 20% decrease in net sales from the comparable period last year was primarily due to volatility in our customer base as new outlets determine demand from new distribution partners in the United States in the context of our new marketing campaign associated with the movie Hangover III. The Company has reviewed its sales channels, and a concern exists due to the lack of resources we can devote to the necessary sales and marketing and brand building to ensure product success.

Cost of Goods Sold

Cost of goods sold, which includes product costs and product royalties, increased in the aggregate from $125,000 for the three months ended June 30, 2013 as compared to $115,000 for the same period last year.  As a percentage of sales, cost of sales increased from 61% of sales for the quarter ended June 30, 2012 to 83% for the quarter ended June 30, 2013.  This increase was primarily due to increased costs related to instability – including change in contract bottler, change in materials, old inventory being cleared in prior year,  initial costs form our new marketing campaign (see net sales above) and financial challenges relating ability to negotiate lower costs.

Gross Profit

During the three months ended June 30, 2013, the Company realized a gross profit of $26,000 or 17% of net sales compared to a gross profit of $75,000 or 39% of net sales during the same period last year.  Although  average sales prices in 2013 were higher compared to the quarter ended June 30, 2012, lower product sales quantities and higher product costs (described in cost of sales above) resulted in the overall decrease in gross profit in both dollar and percentage terms during the three months ended June 30, 2013.

Sales & Marketing Costs

Sales & marketing costs decreased $19,000 or 74% to $242,000 for the three months ended June 30, 2013 as compared to $251,000 for the comparable period last year.  This decrease was primarily due to a reduction in resources available for sales salaries and consulting expense, trade shows, and graphic design costs in this area.

General & Administrative Expenses

General and administrative expenses increased $56,000 or 29% to $252,000 for the three months ended June 30, 2013 as compared to $196,000 for the same period last year.  The increase was due to several factors including amortization of approximately $87,000 of costs from our contract with the Bricktown Group, and higher investor relations costs during 2013 also contributed to the increase for the three months ended June 30, 2013 as compared to the three months ended June 30, 2012.

Six Months Ended June 30, 2013 and June 30, 2012

For the six months ended June 30, 2013, we experienced a consolidated net loss of $1,292,000 compared to a consolidated net loss of $551,000 during the comparable period last year.  Net Sales and gross profits each decreased $33,000 and $62,000 or 9% and 48%, respectively from the comparable period last year.  These decreases were exacerbated  by a $379,000 increase in general and administrative expenses from the comparable period last year.

24

Net Sales

During the six months ended June 30, 2013, the Company generated approximately $318,000 in net sales compared to $350,000 in net sales in the comparable period last year.  The $33,000 or 9% decrease in net sales from the comparable period last year was primarily due to lower sales volume from new distribution partners in the United States related to the May 20 marketing campaign began from the movie Hangover III. The Company has reviewed its sales channels, and while we did incur drops in comparison to the second half of the prior year, we believe new channels can be opened to supplement what we have and replace some of the business we no longer have, but we believe additional marketing resources will be needed to build our customer base to its full potential.

Cost of Goods Sold

Cost of goods sold, which includes product costs, packaging materials, and product royalties, increased in the aggregate from $235,000 for the six months ended June 30, 2012 as compared to $248,000 for the same period this year.  As a percentage of sales, cost of sales increased from 67% of sales for the six months ended June 30, 2012 to 78% for the six months ended June 30, 2013.  This decrease was primarily due to higher costs.

Gross Profit

During the six months ended June 30, 2013, the Company realized a gross profit of $69,000 or 22% of net sales compared to $114,000 or 33% of net sales during the same period last year.  Although  average sales prices in 2013 were substantially the same when compared to the six months ended June 30, 2012, lower product sales quantities and higher product costs (described in cost of sales above) resulted in the overall decrease in gross profit in both dollar and percentage terms during the six months ended June 30, 2013.

Sales & Marketing Costs

Sales & marketing costs increased $77,000 or 22% for the six months ended June 30, 2013 when the total was $427,000 as compared to $349,000 for the six months ended June 30, 2012.  This increase was due to increases in advertising and sales consulting expenses.

General & Administrative Expenses

General and administrative expenses increased $379,000 or 120% to $695,000 for the six months ended June 30, 2013 as compared to $316,000 for the same period last year.  The increase was due to several factors including higher  accounting and ancillary costs associated with becoming a public entity such as $30,000 spent on public relations/awareness, amortization of approximately $278,000 of costs from our contract with the Bricktown Group, higher legal costs associated with negotiating financing transactions and licensing, higher salaries, and higher investor relations costs during 2013 also contributed to the increase for the six months ended June 30, 2013 as compared to the six months ended June 30, 2012.

Material Changes in Financial Condition; Liquidity and Capital Resources

The Company’s consolidated financial statements for the three months ended June 30, 2013, have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business.  The Report of our Independent Registered Public Accounting Firm on the Company’s consolidated financial statements as of and for the year ended December 31, 2012, includes a “going concern” explanatory paragraph which means that the auditors stated that conditions exist that raise doubt about the Company’s ability to continue as a going concern.

Cash Flows

During the six months ended June 30, 2013, we used proceeds from the borrowing of approximately $581,000 under our new credit facilities to fund our operations whereas during the comparable period in 2012, we used proceeds from issuance of common stock to fund our operations.  As described above, the company significantly increased its sales and marketing costs during 2012 to expand its distribution network in the United States, Canada, and Australia.  Cash as of June 30, 2013 was $67,000 as compared to $79,000 at June 30, 2012.

25

Cash flows used in operating activities for the six months ended June 30, 2013 was $511,000 as compared to $411,000 for the comparable period last year. This increase in cash used in operations was primarily due to higher operating expenses during 2013 as compared to the same period last year, and was partially offset by increases in accounts payable.

Cash flow provided by financing activities for the six months ended June 30, 2013 was $569,000 compared to  $439,000 for the comparable period last year. This was due to the above referenced net borrowings under the credit facility in 2013 discussed above offset by amounts paid off on other inventory credit arrangement.

Capital Resources

As of June 30, 2013, we had cash of $67,000 and a working capital deficit of $1,706,000 as compared to cash of $9,000 and working capital deficit of $1,407,000 as of December 31, 2012. The improvement in our cash was due to our new credit facilities, however, due to our losses, our working capital deficit increased.

Although the Company has generated revenue through the sale of its products, the Company’s cash flow has not been sufficient to cover its operating expenses and the Company has had to rely upon proceeds from borrowings under its credit facilities and from the sale of common stock through private placements to fund its operations.  During the six months ended June 30, 2013, the Company received gross proceeds of $425,000 under its credit facility.   We anticipate that we will need to rely on sales of our securities in order to continue to fund our business operations. Issuances of additional shares will result in dilution to our existing stockholders. There is no assurance that we will be able to complete any additional sales of our equity securities or that we will be able arrange for other financing to fund our planned business activities. If we are unable to fund future operations by way of financing, including public or private offerings of equity or debt securities, our business, financial condition and operating activities will be adversely impacted.

Off Balance Sheet Arrangements

We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, net sales or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to our shareholders.

Recently issued and adopted accounting pronouncements

In February 2013, FASB issued Accounting standards update 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified out of Accumulated Other Comprehensive Income. This update requires an entity to provide information amount the amount reclassified out of accumulated other comprehensive income by component. The entity is also required to disclose significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting periods. For other amounts that are not required under U.S. GAAP to be reclassified in their entirety to net income, an entity is required to cross-reference to other discourses required under U.S. GAAP that provide additional detail about those amounts. The objective in this Update is to improve the reporting of reclassifications out of accumulated other comprehensive income. The amendments in this update should be applied prospectively for reporting periods beginning after December 15, 2012. This standard did not have a material impact on the Company's reported results of operations or financial position.

Critical Accounting Policies

There have been no changes to the Company’s critical accounting policies in the six months ended June 30, 2013, from those contained in the Company’s 2012 Annual Report on Form 10-K.

26

Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable.

Item 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

As required by Rule 13a-15 under the Securities Exchange Act of 1934 (the “1934 Act”), as of June 30, 2013, we carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. This evaluation was carried out under the supervision and with the participation of our Chief Executive Officer (our principal executive officer) and our Chief Financial Officer (our principal financial officer). Based upon and as of the date of that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that because of material weaknesses in our internal control over financial reporting, as described in the Company’s Annual Report on Form10-K for the year ended December 31, 2012, that our disclosure controls and procedures were not effective as of June 30, 2013.  Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the 1934 Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the 1934 Act is accumulated and communicated to our management, including our principal executive officer and our principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Internal Control Over Financial Reporting

There were not any changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) promulgated by the SEC under the 1934 Act) during the six months ended June 30, 2013, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

27

PART II - OTHER INFORMATION

Item 1A. RISK FACTORS

There have been no material changes to the risk factors set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2012.

Item 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

Other than the following, all sales of unregistered equity securities that occurred during the period covered by this report have been previously disclosed in our current report on Form10-K filed on April 16, 2013, our current report on Form10-Q filed on May 20, 2013  and other current reports on Form 8-K filed during the first quarter.

On June 19, 2013, Hangover Joe’s Holding Corporation (the “Company”) closed on a 12%, 12 month convertible promissory note (the “Note”) with JMJ Financial (“JMJ”). The face amount of the Note reflects a principal sum of $500,000 for total consideration of $450,000 (or a 10% original issue discount). Upon closing of the Note, the Company received $100,000 from JMJ. JMJ has the right, at its election, to convert all or part of the outstanding and unpaid principal sum and accrued interest (and any other fees) into shares of fully paid and non-assessable shares of common stock of the Company. The conversion price is the lesser of $0.05 or 70% of the average of the three lowest closing prices in the 25 trading days previous to the conversion. The Company relied on the exemption under 4(a)(2) and Rule 506 of Regulation D under the Securities Act of 1933 for the issuance of the note to JMJ.  No commissions or other remuneration was paid in connection with the transaction.

Item 5. OTHER INFORMATION

None.

Item 6. EXHIBITS

Exhibit No.	Title
10.1	Promissory note with JMJ Financial dated June 18, 2013
31.1	Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (Michael Jaynes, Chief Executive Officer).  Filed herewith.
31.2	Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (Michael Jaynes, Chief Financial Officer). Filed herewith.
32.1	Certification Pursuant to 18 U.S.C. §1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Michael Jaynes, Chief Executive Officer).  Filed herewith.
32.2	Certification Pursuant to 18 U.S.C. §1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Michael Jaynes, Chief Financial Officer). Filed herewith.
101.INS	XBRL Instance Document. Filed herewith.
101.SCH	XBRL Schema Document. Filed herewith.
101.CAL	XBRL Calculation Linkbase Document. Filed herewith.
101.DEF	XBRL Definition Linkbase Document. Filed herewith.
101.LAB	XBRL Labels Linkbase Document. Filed herewith.
101.PRE	XBRL Presentation Linkbase Document. Filed herewith.

28

SIGNATURES

In accordance with the requirements of the Securities Exchange Act of 1934, we have duly caused this report to be signed on our behalf by the undersigned, thereunto duly authorized.

	HANGOVER JOE’S HOLDING CORPORATION
Date:  August 19, 2013	By:	/s/ Michael Jaynes
		Chief Executive Officer
Date:  August 19, 2013	By:	/s/ Michael Jaynes
		Chief Financial Officer

29

EX-10.1

Exhibit 10.1

EX-31.1

EXHIBIT 31.1

Certifications:

I, Michael Jaynes, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Hangover Joe’s Holding Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and we have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) disclosed in this report any changes in the company’s internal control over financial reporting that occurred during the period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting.

5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent function):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls over financial reporting.

Dated: Augusut 19, 2013	By	/s/ Michael Jaynes
		Michael Jaynes, Chief Executive Officer

EX-31.2

EXHIBIT 31.2

Certifications:

I, Michael Jaynes, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Hangover Joe’s Holding Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and we have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) disclosed in this report any changes in the company’s internal control over financial reporting that occurred during the period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting.

5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent function):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls over financial reporting.

Dated: August 19, 2013	By	/s/ Michael Jaynes
		Michael Jaynes, Chief Financial  Officer

EX-32.1

EXHIBIT 32.1

Certification of Principal Executive Officer

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

(18 U.S.C. SECTION 1350)

In connection with the Quarterly Report of Hangover Joe’s Holding Corporation (the “Company”) on Form 10-Q for the quarter ended June 30, 2013 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned certifies pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated: August 19, 2013	By	/s/ Michael Jaynes
		Michael Jaynes, Chief Executive Officer

EX-32.2

EXHIBIT 32.2

Certification of Principal Financial Officer

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

(18 U.S.C. SECTION 1350)

In connection with the Quarterly Report of Hangover Joe’s Holding Corporation (the “Company”) on Form 10-Q for the quarter ended June 30, 2013 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned certifies pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated: August 19, 2013	By	/s/ Michael Jaynes
		Michael Jaynes, Chief Financial Officer

XML

STOCKHOLDERS' EQUITY (Tables)

6 Months Ended

Jun. 30, 2013

STOCKHOLDERS' EQUITY [Abstract]

Schedule of Stock Option Activity

					Weighted
			Weighted		Average
	Shares		average		Remaining		Aggregate
	under		exercise		contractual		intrinsic
Options	Option		price		Life		value
Outstanding at January 1, 2013		2,916,190	$	0.11
Granted		-	$	-
Exercised		-	$	-
Forfeited/Cancelled		-	$	-
Outstanding at June 30, 2013		2,916,190	$	0.11	2.26		-
Vested or Expected to Vest at June 30, 2013		2,150,000	$	0.14		2.44		-
Exercisable at June 30, 2013		2,150,000	$	0.14		2.44		-

Schedule of Nonvested Share Activity

			Weighted
	Number		Average
	Of		grant date
	Options		fair value
Non-vested options at January 1, 2013		766,190	$	0.06
Granted		-		-
Vested		-		-
Forfeited/cancelled		-		-
Non-vested options at June 30, 2013		766,190	$	0.06

Schedule of Warrant Activity

						Weighted
				Weighted		Average
				average		Remaining		Aggregate
				exercise		contractual		intrinsic
Warrants	Shares			Price		Life		value
Outstanding at January 1, 2013		6,739,528		$	0.05
Issued for Services		150,000		$	0.10
Exercised		-		$	-
Forfeited/Cancelled		(3,564,764	)	$	0.07
Outstanding at June 30, 2013		3,324,764		$	0.07	$	1.89	$	-
Vested or Expected to Vest at June 30, 2013		260,000		$	0.11	$	2.53	$	-
Exercisable at June 30, 2013		260,000		$	0.11	$	2.53	$	-

XML

CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS [Abstract]
NET SALES	$ 152,131	$ 190,530	$ 317,975	$ 350,374
COST OF GOODS SOLD	125,835	115,294	248,939	235,580
GROSS PROFIT	26,296	75,236	69,036	114,794
OPERATING EXPENSES
Selling and marketing	242,578	251,958	426,913	349,267
General and administrative	252,859	196,144	695,643	316,269
Total operating expenses	495,437	448,102	1,122,556	665,536
LOSS FROM OPERATIONS	(469,141)	(372,866)	(1,053,520)	(550,742)
OTHER EXPENSE
Interest expense	115,715	2	238,489	215
NET LOSS	$ (584,856)	$ (372,868)	$ (1,292,009)	$ (550,957)
BASIC AND DILUTED NET LOSS PER COMMON SHARE			$ (0.01)
Basic and diluted weighted average common shares outstanding	122,591,301	65,585,940	122,448,054	63,821,998

XML

ACCRUED EXPENSES

6 Months Ended

Jun. 30, 2013

ACCRUED EXPENSES [Abstract]

ACCRUED EXPENSES

NOTE 4 - ACCRUED EXPENSES

Accrued expenses as of June 30, 2013 and December 31, 2012 consist of the following:

	June 30,		December 31,
	2013		2012
Accrued expenses	$	3,697	$	37,005
Deferred salaries		139,365		45,960
Accrued settlement costs - paid for in common stock		-		652,500
Accrued consulting costs - to be paid for in common stock		172,000		225,000
	$	315,062	$	960,465

In January 2013, the Company issued 4,500,000 and 1,500,000 common shares for the accrued settlement costs and accrued consulting costs, respectively. See Note 6 for further discussion of accrued settlement costs and accrued consulting costs.

Investor Relations Agreement

On February 15, 2013, the Company entered into an investor relations agreement with a firm which required the Company to pay a consulting fee of $2,500,and to provide 100,000 shares of the Company's common stock and warrants to purchase 100,000 shares of the Company's common stock per month. Based on the terms of the agreement, the Company determined that the measurement date of the shares to be issued is on the dates that the shares are earned, which is monthly.  The total common stock and warrants earned have an estimated fair value of approximately $37,000 based on the closing market price on February 15, 2013 and March 1, April 1, May 1, and June 1, 2013, respectively.  As the shares of common stock and warrants have not been issued as of June 30, 2013, the Company has recorded an accrued expense on the consolidated balance sheet until such shares and warrants are issued. See note 7 for further discussion of warrants.

XML

STOCKHOLDERS' EQUITY (Narrative) (Details) (USD $)	1 Months Ended		2 Months Ended	3 Months Ended	6 Months Ended
	Jul. 25, 2012	Apr. 30, 2012	Mar. 31, 2013	Jun. 30, 2013	Jun. 30, 2013	Aug. 14, 2013	Jun. 20, 2013	May 17, 2013	Apr. 12, 2013	Dec. 31, 2012	Jun. 30, 2013 Stock Option Plan One [Member]	Apr. 30, 2013 Stock Option Plan One [Member]	Mar. 11, 2009 Stock Option Plan One [Member]	Jun. 30, 2013 Stock Option Plan Two [Member]	Apr. 30, 2013 Stock Option Plan Two [Member]	Jul. 26, 2012 Stock Option Plan Two [Member]	Jun. 30, 2013 Series A Preferred Stock [Member]	Dec. 31, 2012 Series A Preferred Stock [Member]	Jun. 30, 2013 Series C Preferred Stock [Member]
Class of Stock [Line Items]
Preferred stock, shares authorized				10,000,000	10,000,000					10,000,000							425,000	425,000	5,000,000
Preferred stock, par value per share				$ 0.10	$ 0.10					$ 0.10							$ 0.10
Number of shares issued for each share of convertible preferred stock that is converted prior to 'Financial Milestones' being reached																	8		15,000,000
Number of shares issued for each share of convertible preferred stock that is converted after 'Financial Milestones' are reached and before October 8, 2013 deadline																	28.8
Number of shares issued for each share of convertible preferred stock that is converted after 'Financial Milestones' are reached and after October 8, 2013 deadline.																	8
Subscription agreement, investment						$ 320,500	$ 500,000	$ 500,000	$ 1,000,000
Subscription agreement, number of Series C Preferred shares							5,000,000		5,000,000
Subscription agreement, common shares issuable upon conversion of preferred stock									15,000,000
Subscription agreement, number of common shares								15,000,000	15,000,000
Subscription agreement, number of common shares called by warrants							250,000	250,000	500,000
Common Stock, shares authorized				150,000,000	150,000,000					150,000,000									200,000,000
Common Stock, par value per share				$ 0.001	$ 0.001					$ 0.001
Number of shares issued for business acquisition	83,514,827
Dissenting Shareholder, cash at closing				5,000	5,000
Dissenting Shareholder, cash within 90 days				15,000	15,000
Dissenting shareholder, interest rate for accrued interest payable				5.00%	5.00%
Dissenting Shareholder, shares issuable				5,000	5,000
Dissenting Shareholder, fair value of shares issuable				5,500	5,500
Shares authorized under plan												650,000	7,000,000		4,500,000	11,500,000
Options outstanding											650,000			2,266,190
Authorized grants increase					13,350,000
Options to acquire shares not expected to vest				766,190	766,190					3,064,764
Warrants to acquire common shares issued for investor relations services, shares		6,129,528	150,000	300,000
Price per share of common stock issued		$ 0.0326
Share-based compensation recognized during the period for shares issued relating to service agreement					11,574
Common shares issued for settlement					5,500
Common shares issued for accrued settlement costs					652,500
Common shares returned by founder, shares					4,500,000
Shares cancelled due to dissenters right

XML

ORGANIZATION, DESCRIPTION OF BUSINESS, GOING CONCERN AND MANAGEMENT'S PLANS (Details) (USD $)	0 Months Ended	1 Months Ended	3 Months Ended		6 Months Ended
	Apr. 12, 2013	Jul. 25, 2012	Jun. 30, 2013	Jun. 30, 2012	Aug. 14, 2013	Jun. 30, 2013	Jun. 30, 2012	Jun. 20, 2013	May 17, 2013	Jan. 10, 2013	Dec. 31, 2012
ORGANIZATION, DESCRIPTION OF BUSINESS, GOING CONCERN AND MANAGEMENT'S PLANS [Abstract]
Common stock, shares outstanding		36,807,801	122,591,301			122,591,301					120,846,348
Cash paid for business acquired		$ 10,000
Number of shares issued for business acquisition		83,514,827
Existing shareholders new ownership percentage in company after merger and reorganization		69.00%
HOJ shareholders new ownership percentage in company after merger and reorganization		31.00%
Net loss			(584,856)	(372,868)		(1,292,009)	(550,957)
Working capital deficiency			(1,706,000)			(1,706,000)
Accumulated deficit			(3,755,617)			(3,755,617)					(2,463,608)
Line of credit, maximum borrowing capacity			6,000,000			6,000,000				6,000,000
Line of credit, initial borrowing capacity										425,000
Line of credit, advance										425,000
Borrowings under revolving credit facility					56,000	481,263
Subscription agreement, investment	1,000,000				320,500			500,000	500,000
Subscription agreement, number of common shares	15,000,000								15,000,000
Subscription agreement, number of Series C Preferred shares	5,000,000							5,000,000
Subscription agreement, common shares issuable upon conversion of preferred stock	15,000,000
Subscription agreement, number of common shares called by warrants	500,000							250,000	250,000
Exercise price of warrants	0.12
Warrant term	5 years
Interest rate			12.00%			12.00%
Initial term of note						12 months
Debt issued			500,000			500,000
Cash received for convertible note payable						$ 100,000

XML

INCOME TAXES (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
INCOME TAXES [Abstract]
Expected income tax benefit	$ 199,000	$ 127,000	$ 439,000	$ 187,000
Change in valuation allowance	0.00%	0.00%	0.00%	0.00%

XML

STOCKHOLDERS EQUITY (Schedule of Stock Option Activity) (Details) (USD $)	6 Months Ended
	Jun. 30, 2013
Stock Options [Member]
Shares Under Options
Outstanding, beginning balance	2,916,190
Granted
Exercised
Forfeited/Cancelled
Outstanding, ending balance	2,916,190
Vested or Expected to Vest	2,150,000
Exercisable	2,150,000
Weighted Average Exercise Price
Outstanding, beginning balance	$ 0.11
Granted
Exercised
Forfeited/Cancelled
Outstanding, ending balance	$ 0.11
Vested or Expected to Vest	$ 0.14
Exercisable	$ 0.14
Weighted Average Grant Date Fair Value
Outstanding, weighted average remaining contractual life	2 years 3 months 4 days
Vested or Expected to Vest, weighted average remaining contractual life	2 years 2 months 27 days
Exercisable, weighted average remaining contractual life	2 years 2 months 27 days
Outstanding, aggregate intrinsic value
Vested or Expected to Vest, aggregate intrinsic value
Exercisable, aggregate intrinsic value
Nonvested Stock Options [Member]
Shares Under Options
Outstanding, beginning balance	766,190
Granted
Vested
Forfeited/Cancelled
Outstanding, ending balance	766,190
Weighted Average Grant Date Fair Value
Outstanding, beginning balance	$ 0.06
Granted
Vested
Forfeited/Cancelled
Outstanding, ending balance	$ 0.06
Warrants [Member]
Shares Under Options
Outstanding, beginning balance	6,739,528
Granted	150,000
Exercised
Forfeited/Cancelled	3,564,764
Outstanding, ending balance	3,324,764
Vested or Expected to Vest	260,000
Exercisable	260,000
Weighted Average Exercise Price
Outstanding, beginning balance	$ 0.05
Granted	$ 0.10
Exercised
Forfeited/Cancelled	$ 0.07
Outstanding, ending balance	$ 0.07
Vested or Expected to Vest	$ 0.11
Exercisable	$ 0.11
Weighted Average Grant Date Fair Value
Outstanding, weighted average remaining contractual life	1 year 10 months 21 days
Vested or Expected to Vest, weighted average remaining contractual life	2 years 6 months 11 days
Exercisable, weighted average remaining contractual life	2 years 6 months 11 days
Outstanding, aggregate intrinsic value
Vested or Expected to Vest, aggregate intrinsic value
Exercisable, aggregate intrinsic value

XML

STOCKHOLDERS' EQUITY (Stock Option Activity) (Narrative) (Details)	6 Months Ended
	Jun. 30, 2013	Apr. 12, 2013	Dec. 31, 2012	Jun. 30, 2013 2009 Plan [Member]	Apr. 30, 2013 2009 Plan [Member]	Mar. 11, 2009 2009 Plan [Member]	Jun. 30, 2013 2012 Plan [Member]	Apr. 30, 2013 2012 Plan [Member]	Jul. 26, 2012 2012 Plan [Member]	Jun. 30, 2013 Warrants [Member]	Dec. 31, 2012 Warrants [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares authorized under plan					650,000	7,000,000		4,500,000	11,500,000
Options outstanding				650,000			2,266,190			3,324,764	6,739,528
Authorized grants increase	13,350,000
Options to acquire shares not expected to vest	766,190		3,064,764
Exercise price of warrants		0.12

XML

CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012
CASH FLOW FROM OPERATING ACTIVITIES:
Net loss	$ (1,292,009)	$ (550,957)
Adjustments to reconcile net loss to net cash used in operating activities:
Contributed services		50,000
Amortization of prepaid consulting paid for in stock	278,618
Amortization of debt issuance costs	213,338
Warrant issued for services	11,574
Settlement costs to dissenting shareholder	5,500
Depreciation expense	533	441
Stock-based compensation		10,640
Changes in operating assets and liabilities:
Accounts receivable	(44,858)	(99,295)
Prepaid expenses	(10,537)	(21,950)
Deposits		7,500
Inventory	(32,538)	26,922
Accounts payable	262,584	99,570
Customer deposits		108,140
Accrued expenses	97,096	(42,052)
Net cash used in operating activities	(510,699)	(411,041)
CASH FLOW FROM INVESTING ACTIVITIES:
Purchase of property, plant and equipment		(1,098)
Net cash used in investing activities		(1,098)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of common stock		500,214
Deposit on stock subscription	272,500
Payment made to dissenting shareholder	(20,000)
Borrowings under revolving credit facility	481,263
Payments on revolving credit facility	(73,287)
Net payments under inventory financing payable	(97,611)	(23,712)
Cash received for convertible note payable	100,000
Cash paid for debt issuance costs	(71,337)
Redemption of Series B preferred stock	(22,500)
Advances paid to from related party		(26,957)
Withdrawals		(10,679)
Net cash provided by (used in) financing activities	569,028	438,866
Net (decrease) increase in cash	58,329	26,727
Cash, beginning of period	8,779	53,048
Cash, end of period	67,108	79,775
SUPPLEMENTAL CASH FLOW DISCLOSURES
Interest paid	23,445	223
SUPPLEMENTAL DISCLOSURE NON-CASH ITEMS
Mandatorily redeemable preferred stock issued for debt issuance costs	125,000
Common stock issued for debt issuance costs	21,250
Common stock issued for accrued settlement	652,500
Common stock issued for accrued consulting	225,000
Beneficial conversion recorded on convertible note	31,735
Discount issued for debt issuance costs	$ 11,111

XML

SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2013

SIGNIFICANT ACCOUNTING POLICIES [Abstract]

SIGNIFICANT ACCOUNTING POLICIES

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The financial information contained herein should be read in conjunction with the Company's consolidated audited financial statements and notes thereto included in its Annual Report on Form 10-K for the year ended December 31, 2012.

The accompanying unaudited consolidated financial statements of the Company have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America ("GAAP") for complete consolidated financial statements. In the opinion of management, the unaudited consolidated financial statements included in this quarterly report reflect all adjustments (consisting only of normal recurring adjustments) that the Company considers necessary for a fair presentation of its financial position at the dates presented and the Company's results of operations and cash flows for the periods presented.  The Company's interim results are not necessarily indicative of the results to be expected for the entire year.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its 100%-owned subsidiary.  All intercompany accounts, transactions, and profits are eliminated in consolidation.

Use of Estimates

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Significant estimates are used in accounting for certain items such as allowance for doubtful accounts, revenue recognition, and stock-based compensation. Estimates are based on historical experience, where applicable, and assumptions that management believes are reasonable under the circumstances. Due to the inherent uncertainty involved with estimates, actual results may differ.

Accounts Receivable and Concentration of Credit Risk

The Company is subject to credit risk through trade receivables. This credit risk is mitigated by the diversification of the Company's operations, as well as its customer base. The Company grants varying payment terms to its customers. Payment terms for customers can vary from due upon receipt up to net 45 days.

Two customers comprise approximately 25% of trade accounts receivable at June 30, 2013; these individual customer balances represent approximately 13% and 12% of the trade accounts receivable.  Two customers comprise approximately 78% of the trade accounts receivable at December 31, 2012; these individual customer balances represent approximately 65%, and 13% of the total trade accounts receivable. No single customer accounted for 10%  or more of net sales for the six months ended June 30, 2013. Four customers accounted for 59% of net sales for the three months ended June 30, 2013; these individual customer sales represent approximately 18%, 18%, 12%, and 11% of sales. Three customers accounted for 36% of net sales for the three and six months ended June 30, 2012; these individual customer sales represent approximately 14%, 12%, and 10% of net sales.

Ongoing credit evaluations of customers' financial condition are performed. Collateral is not required. The Company maintains an allowance when necessary for doubtful accounts that is the Company's best estimate of potentially uncollectible trade receivables. Provisions are made based upon a specific review of all significant outstanding invoices that are considered potentially uncollectible in whole or in part. For those invoices not specifically reviewed or considered uncollectible, general provisions are provided at different rates, based upon the age of the receivable, historical experience, and other currently available evidence. The allowance estimates are adjusted as additional information becomes known or as payments are made. As of June 30, 2013 the allowance for doubtful accounts was $43,704, and at December 31, 2012, the allowance for doubtful accounts was $21,624.

Inventory

Inventory is valued at the lower of cost (first-in, first-out) or market value. The inventory at June 30, 2013 and at December 31, 2012 primarily consisted of packing supplies.

License and Royalties

The Company has a license with Warner Bros. Consumer Products, Inc. ("WBCP") that allows the Company the use of the costumes, artwork, logos and other elements depicted in the 2009 movie, The Hangover.  This license, as amended, expires January 31, 2016.  The terms of the WBCP license provide for royalties based on a percentage of products sold, as defined, subject to agreed-upon guaranteed minimum royalties. Guaranteed minimum royalty payments are made periodically over the term of the license and are recorded when paid as a prepaid expense in the balance sheet.  The prepaid expense is amortized to royalties in cost of goods sold at a ratio of current period revenues to the total revenues expected to be recorded over the term of the license.  The Company reviews its sales projections quarterly to determine the likely recoverability of its prepaid asset, as well as any unpaid minimum obligation.  If management determines that the prepaid expense is unlikely to be recovered by product sales, prepaid license expense is charged to cost of goods sold, based on current and expected revenues, in the period in which such determination is made.  

Revenue Recognition

The Company has contractual agreements with certain third-party distributors.  Under the agreements, the Company is not guaranteed any minimum level of sales or transactions.  The Company also offers its products for sale through its website at www.hangoverjoes.com.

The Company recognizes revenue when all of the following have occurred: (1) persuasive evidence of an arrangement exists; (2) delivery to third party distributors and consumers via the Company's website has occurred; (3) the sales price is fixed or determinable; and (4) collectability is reasonably assured.  Delivery is not considered to have occurred until the title and the risk of loss passes to the customer according to the terms of the contract between the Company and the customer.  For sales to distributors, revenue is usually recognized at the time of delivery.  For sales through the Company's website, revenue is recognized at time of shipment.

Management evaluates the terms of its sales in consideration of the criteria outlined in Principal Agent Consideration with regards to its determination of gross versus net reporting of revenue for transactions with customers.  The Company sells, through its website, Hangover Joe's Recovery Shots.  In these transactions, management has determined that the Company (i) acts as principal; (ii) has the risks and rewards of ownership, including the risk of loss for collection, delivery or returns; and (iii) has latitude in establishing price with the customer.  For these transactions, the Company recognizes revenue on a gross basis.

The Company offers a variety of incentives and discounts to distributors, customers and consumers through various programs to support the distribution of its products.  These incentives and discounts include cash discounts, price allowances, volume based rebates and product placement fees.  These incentives and discounts are reflected as a reduction of gross sales to arrive at net sales. The aggregate deductions from gross sales recorded in relation to these programs were approximately $630 and $4,273 for the three months and six months ended June 30, 2013 and  $4,563 and $9,943 for the three and six months ended  June 30, 2012, respectively.

Cost of Goods Sold

Cost of goods sold consists of the costs of raw materials utilized in the production of its product, co-packing fees, and in-bound freight charges. Raw material costs account for the largest portion of the cost of goods sold. Raw materials include bottles, ingredients and packaging materials. The manufacturer is responsible for the ingredients. Costs of goods sold also include license and royalty expenses.

Supplier/Manufacturer Concentration

The Company relies on its third-party suppliers for raw materials necessary for its products, and it relies on third-party manufacturers for the production of its product.  Although the Company believes that it could utilize alternative suppliers and manufacturers, any delay in locating and establishing relationships with other suppliers/manufacturers could result in product shortages and back orders for the products, with a resulting loss of net sales and profitability.  The Company's third-party manufacturer acquires some ingredients from suppliers outside of the United States.  Purchasing these ingredients is subject to the risks generally associated with importing raw materials from other countries, including, among other factors, delays in shipments, changes in economic and political conditions, quality assurance, tariffs, trade disputes and foreign currency fluctuations.  These factors could result in a delay in or disruption of the supply of certain raw materials.  Any significant delay in or disruption of the supply of raw materials could have a material adverse effect on the Company's business.

Sales and Marketing Expenses

Sales and marketing costs include selling expenses such as distribution expenses to transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising, sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials, trade shows, other marketing expenses and product design expenses.

Advertising Expenses

Advertising costs are expensed as incurred and are included in sales and marketing expense in the accompanying consolidated statements of operations. Total advertising expenses were approximately $84,000 and $101,000 for the three months and six months ended June 30, 2013 and $40,000 and $57,000 for the three months and six months ended June 30, 2012, respectively.

Freight-Out Costs

Freight-out costs incurred to ship product to customers are included in sales and marketing expense in the accompanying consolidated statements of operations. Total freight-out costs were approximately $13,000 and $34,000 for the three months and six months ended June 30, 2013, and $10,000 and $17,000  for the three months and six months ended June 30, 2012 respectively.

Income Taxes

Prior to March 2012, no provision for income taxes was provided in the accompanying financial statements because HOJ LLC (as a limited liability company), and HOJ JV (as a partnership), elected to file as partnerships, and therefore management believes that prior to June 30, 2012 the Company was not subject to income taxes, and, that such taxes were the responsibility of the individual member/partners.

Beginning in March 2012, as a corporation, the Company now records a provision for deferred income tax assets and liabilities in order to reflect the net tax effects of temporary differences between (i) the tax basis of assets and liabilities and (ii) their reported amounts in the financial statements.  The provision is based upon enacted tax laws and rates in effect for the years in which the differences are expected to affect taxable income.  The Company establishes a valuation allowance when necessary to reduce deferred income tax assets to the amounts expected to be realized.  The Company expects to file income tax returns in the US Federal jurisdiction and various State jurisdictions.

The Company assesses the likelihood of the financial statement effect of a tax position that should be recognized when it is more likely than not that the position will be sustained upon examination by a taxing authority based on the technical merits of the tax position, circumstances, and information available as of the reporting date.  All tax years remain open and subject to U.S. Federal tax examination.  Management does not believe that there are any current tax positions that would result in an asset or liability for taxes being recognized in the accompanying financial statements.

The Company's policy is to classify tax related interest and penalties as income tax expense. There is no interest or penalties estimated on the underpayment of income taxes as a result of unrecognized tax benefits.

Stock-Based Compensation

Stock-Based Compensation is recognized for an award of equity instruments in the financial statements and is measured based on the grant date fair value of the award.  Stock-Based Compensation expense is recognized over the period of service in exchange for the award (generally the vesting period).  The Company estimates the fair value of each stock option at the grant date by using an option pricing model, typically the Black-Scholes model.

For shares issued to non-employees for goods or services, the Company accounts for these shares in accordance with ASC 505-50.  Measurement of share-based payment transactions with non-employees is based on the fair value of whichever is more reliably measurable (a) goods or services received; or (b) the equity instruments issued.  The fair value of the share-based payment transaction is determined at the earlier of the performance commitment date or performance completion date.

Net Loss Per Share

Basic net loss per share is computed by dividing the net loss applicable to common shareholders by the weighted-average number of shares of common stock outstanding for the period. Historical loss per share of the accounting acquirer (HOJ) has been adjusted retroactively to reflect the new capital structure of the Company as a result of the Merger Agreement.  Diluted net loss per share reflects the potential dilution that could occur if dilutive securities were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the Company, unless the effect of such inclusion would reduce a loss or increase earnings per share. For each of the periods presented in the accompanying consolidated financial statements, the effect of the inclusion of dilutive shares would have resulted in a decrease in loss per share. Common shares underlying stock options, warrants, convertible preferred stock and convertible notes payable in the aggregate of  21,493,845, -0-, 21,493,845 and -0- shares as of and for the three and six months ended June 30, 2013 and 2012 , respectively, were not included in the calculation of diluted net loss per common share because the effect would have been anti-dilutive.

Antidilutive shares of approximately 8,311,250 are included in the three and six month ended June 30, 2013 for the prorated potential common shares and warrants to be issued under the stock subscription agreement.

Fair Value of Financial Instruments

ASC 820 provides a framework for measuring fair value and requires expanded disclosures regarding fair value measurements. ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available.

The three levels of inputs required by the standard that the Company uses to measure fair value are summarized below.

·   Level 1: Quoted prices in active markets for identical assets or liabilities.

·   Level 2: Observable inputs other than Level 1 inputs such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities.

·   Level 3: Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

Under fair value accounting, assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement. As of June 30, 2013 and December 31, 2012, the Company had no financial assets or liabilities required to be reported for fair value purposes.

The carrying value of the Company's financial instruments, including cash, accounts receivable, accounts payable, line of credit, mandatorily redeemable preferred stock, and the inventory financing payable approximate fair value at June 30, 2013 and December 31, 2012, due to the relatively short maturity of the respective instruments. The fair value of related party payables is not practicable to estimate due to the related party nature of the underlying transactions.

Recent Accounting Pronouncements

In February 2013, the Finanical Accounting Standards Board (FASB) issued Accounting standards update 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified out of Accumulated Other Comprehensive Income. This update requires an entity to provide information about the amount reclassified out of accumulated other comprehensive income by component. The entity is also required to disclose significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting periods. For other amounts that are not required under U.S. GAAP to be reclassified in their entirety to net income, an entity is required to cross-reference to other discourses required under U.S. GAAP that provide additional detail about those amounts. The objective in this Update is to improve the reporting of reclassifications out of accumulated other comprehensive income. The adoption of this standard in 2013 did not have a material impact on the Company's reported results of operations or financial position.

XML

RELATED PARTY TRANSACTIONS

6 Months Ended

Jun. 30, 2013

RELATED PARTY TRANSACTIONS [Abstract]

RELATED PARTY TRANSACTIONS

NOTE 5 - RELATED PARTY TRANSACTIONS

5.5% Promissory note payable, related party

The President/CEO of the Company has advanced funds to the Company from time to time for working capital.  As of June 30, 2013 and December 31, 2012, amounts payable to this party were $89,422.  These advances were non-interest bearing, unsecured, and due on demand. On March 1, 2013, the Company converted the outstanding advance amount of $89,422 into a promissory note.  Interest at the rate of 5.5% per annum is compounded and paid annually.  Principal payments in the amount of $14,966 and accrued interest shall be payable in six installments with the first payment due on June 15, 2013, which has not been paid as of August 19, 2013.

XML

DEBT

6 Months Ended

Jun. 30, 2013

DEBT [Abstract]

DEBT

NOTE 3 - DEBT

Inventory financing and factoring arrangements

In September 2012, the Company entered into a factoring agreement with a finance company which provided financing up to $250,000, secured by the accounts receivable and inventory of the Company. The finance company advanced to the Company up to 80% of eligible accounts receivable and was entitled to collect receivables directly from the Company's customers.  The Company paid a financing fee equal to 2.5% for receivable amounts outstanding up to 30 days and an additional rate of 0.084% per day (30.7% annualized) after the initial 30 days with a maximum exposure of 60 days.  

In October 2012, the Company entered into a purchase order financing arrangement with this same finance company which supplements the factoring agreement above.  The finance company advanced up to 100% of the manufacturing and shipping costs at the time a Company purchase order is submitted to the manufacturer.  The Company paid a financing fee equal to 3.85% of the purchase order amount for each transaction and an additional rate of 0.13% per day (47.4% annualized) after the initial 30 days. As of December 31, 2012, the inventory financing payable under the purchase order financing and factoring arrangement was $97,611.  Amounts outstanding under this agreement were paid in full in January 2013 when the Company entered into the revolving credit facility.

Revolving Credit Facility

On January 10, 2013, the Company entered into a senior secured lending arrangement with TCA for up to a maximum borrowing of $6,000,000. The credit facility provided for an initial line of credit of $425,000 based upon accounts receivables and projected sales and is to be used only as permitted under the specified use of proceeds for working capital purposes. The line of credit has a six month term from the date of closing with a six month renewal option. The lending arrangement is secured by all of the assets of the Company. As a partial guaranty under the TCA lending arrangement, the Company's CEO personally guaranteed certain representations made by the Company to TCA.  At closing, the Company was advanced $425,000 less fees and closing costs, and an additional $56,000 has been advanced to the company through June 30, 2013. The Company has been notified by TCA that the agreement will not be renewed when it is due in January 2014.

In connection with the agreement above, TCA was issued an investment banking fee consisting of 125,000 shares of newly authorized Series B Preferred Shares in the Company equating to an aggregate of $125,000 in the Company's capital stock. The shares are mandatorily redeemable and scheduled to be repaid over the remainder of calendar year 2013. See below for further discussion of the Series B Preferred shares. Also in connection with the TCA agreement, the Company issued 194,954 shares of common stock to a consulting firm as consideration for a finder's fee for this transaction.

Mandatorily Redeemable Series B Preferred Stock

On January 10, 2013, the Board of Directors approved the authorization of 125,000 shares of Series B Preferred Stock (the "Series B Preferred Stock").  In connection with the TCA transaction, the Company issued 125,000 shares of Series B Preferred Stock. The Series B Preferred Stock ranks pari passu to the Common Stock. The Holder of outstanding shares of Series B Preferred Stock shall be entitled to notice of any shareholders' meeting and to vote as a single class with the Common Stock upon any matter submitted for approval by the holders of common stock. Each share of Series B Preferred Stock shall have one vote per share. All outstanding shares of Series B Preferred Stock will be entitled to be paid the "Liquidation Preference," which is defined and calculated as follows: $125,000 in the aggregate (not on a per share basis), payable monthly at various amounts, and due in full by December 31, 2013.  The mandatorily redeemable preferred stock is presented as a current liability in the accompanying June 30, 2013 balance sheet.  The Company has made all scheduled payments under the terms of the Series B stock redemption.

Convertible Promissory Note

On June 19, 2013, the Company closed on a 12%, 12 month convertible promissory note (the "Note") with JMJ. This Note provides for maximum borrowings of up to $500,000 for total consideration of $450,000 (or a 10% original issue discount). Upon closing of the Note, the Company received $100,000 from JMJ.

JMJ has the right, at its election, to convert all or part of the outstanding and unpaid principal sum and accrued interest (and any other fees) into shares of fully paid and non-assessable shares of common stock of the Company. The conversion price is the lesser of $0.05 or 70% of the average of the three lowest closing prices in the 25 trading days previous to the conversion.

The Note is subject to various default provisions (an "Event of Default"), and the occurrence of such an Event of Default will cause the outstanding principal amount under the Note, together with accrued and unpaid interest, and all other amounts payable under the Note, to become, at JMJ's election, immediately due and payable to JMJ.

The company determined a beneficial conversion feature exists at the commitment date. A beneficial conversion feature of $32,000 has been recorded as a discount to the note is being amortized over the term of the loan.

XML

CONSOLIDATED BALANCE SHEETS (Parentheticals) (USD $)	Jun. 30, 2013	Dec. 31, 2012
Preferred stock, par value per share	$ 0.10	$ 0.10
Preferred stock, shares authorized	10,000,000	10,000,000
Common Stock, par value per share	$ 0.001	$ 0.001
Common Stock, shares authorized	150,000,000	150,000,000
Common Stock, shares issued	122,591,301	120,846,348
Common stock, shares outstanding	122,591,301	120,846,348
Series A Preferred Stock [Member]
Preferred stock, par value per share	$ 0.10
Preferred stock, shares authorized	425,000	425,000
Preferred stock, shares issued	87,501	87,501
Preferred stock, shares outstanding	87,501	87,501

XML

INCOME TAXES

6 Months Ended

Jun. 30, 2013

INCOME TAXES [Abstract]

INCOME TAXES

NOTE 8 - INCOME TAXES

As discussed in Note 1, the Company entered into the Merger Agreement with HOJ, whereby on July 25, 2012, the Company acquired HOJ in a reverse triangular merger (the "Acquisition"). Because all of the operating businesses of AMHC were contemporaneously sold within five business days after the Acquisition, the transaction has been accounted for as a recapitalization of HOJ. Accordingly, the consolidated statement of operations includes the historical results of HOJ (a Colorado Corporation) and its predecessor entities, HOJ LLC (a limited liability company) and HOJ JV (a partnership).

Through March 5, 2012 (the date of incorporation of HOJ), no provision for income taxes has been provided in the accompanying combined financial statements because HOJ LLC and HOJ JV elected to file as partnerships, and therefore HOJ was not subject to income taxes, and, that such taxes are the responsibility of the individual member/partners.

Beginning March 5, 2012, HOJ began recording a provision for deferred income tax assets and liabilities in order to reflect the net tax effects of temporary differences between (i) the tax basis of assets and liabilities and (ii) their reported amounts in the financial statements. The provision is based upon enacted tax laws and rates in effect for the years in which the differences are expected to affect taxable income. The Company establishes a valuation allowance when necessary to reduce deferred income tax assets to the amounts expected to be realized.

On July 25, 2012, the Company acquired HOJ and began recording a provision for deferred income tax assets and liabilities for the combined companies. The provision for income taxes is recorded at the end of each interim period based on the Company's best estimate of its effective income tax rate expected to be applicable for the full fiscal year.  The Company's expected income tax benefit was approximately $199,000, $439,000 and $127,000, $187,000 for the three and six months ended June 30, 2013 and 2012, respectively.  The expected income tax benefit differs from the actual benefit of $0 each period, due primarily to the change in valuation allowance.

XML

CONSOLIDATED STATEMENT OF CHANGES IN DEFICIT (USD $)	Total	Common stock [Member]	Preferred stock [Member]	Additional paid-in capital [Member]	Accumulated deficit [Member]
Balance at Dec. 31, 2012	$ (1,403,893)	$ 120,847	$ 315,078	$ 623,790	$ (2,463,608)
Balance, shares at Dec. 31, 2012		120,846,348	87,501
Common shares returned by founder		45,000		(4,500)
Common shares returned by founder, shares	4,500,000	4,500,000
Common shares issued for accrued settlement costs	652,500	4,500		648,000
Common shares issued for accrued settlement costs, shares		4,500,000
Common shares issued for debt financing costs	21,250	195		21,055
Common shares issued for debt financing costs, shares		194,953
Common shares issued for accrued consulting services	225,000	1,500		223,500
Common shares issued for accrued consulting services, shares		1,500,000
Beneficial conversion feature	31,735			31,735
Common shares issued for settlement	5,500	50		5,450
Common shares issued for settlement, shares		50,000
Warrants to acquire common shares issued for investor relations services	11,574			11,574
Net loss	(1,292,009)				(1,292,009)
Balance at Jun. 30, 2013	$ (1,748,343)	$ 122,592	$ 315,078	$ 1,569,604	$ (3,755,617)
Balance, shares at Jun. 30, 2013		122,591,301	87,501

XML

CONSOLIDATED BALANCE SHEETS (USD $)	Jun. 30, 2013	Dec. 31, 2012
CURRENT ASSETS
Cash	$ 67,108	$ 8,779
Accounts receivable, net	176,131	131,273
Inventory	59,172	26,634
Prepaid expenses	55,489	188,570
Debt issuance costs, net	15,360
Total current assets	373,260	355,256
PROPERTY AND EQUIPMENT,NET	2,682	3,215
TOTAL ASSETS	375,942	358,471
CURRENT LIABILITIES
Accounts payable	857,450	594,866
Accrued expenses	315,062	960,465
Stock subscription deposit	272,500
Revolving credit facility	407,975	97,611
Convertible note payable	79,376
Payable to shareholder		20,000
Mandatorily redeemable Series B preferred stock	102,500
Note payable - related party	44,711	89,422
Total current liabilities	2,079,574	1,762,364
LONG TERM LIABILITIES
Long term portion of note payable - related party	44,711
TOTAL LIABILITIES	2,124,285	1,762,364
COMMITMENTS AND CONTINGENCIES
DEFICIT
Preferred stock: $0.10 par value; authorized shares-10,000,000 Series A; 425,000 authorized shares, 87,501 and 87,501 shares issued and outstanding, respectively	315,078	315,078
Common stock; $0.001 par value; 150,000,000 authorized shares, 122,591,301 (2013) and 120,846,348 (2012) shares issued and outstanding	122,592	120,847
Additional paid-in capital	1,569,604	623,790
Accumulated deficit	(3,755,617)	(2,463,608)
Total deficit	(1,748,343)	(1,403,893)
TOTAL LIABILITIES AND DEFICIT	$ 375,942	$ 358,471

XML

COMMITMENTS AND CONTINGENCIES (Details) (USD $)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012	Mar. 01, 2013
COMMITMENTS AND CONTINGENCIES [Abstract]
Management services agreement, monthly fee				$ 27,500
Management service agreement, term				24 months
Related party expenses		82,000		110,000
Consulting agreement, term					6 months
Consulting agreement, extension					24 days
Consulting agreement, retainer					10,000
Consulting agreement, monthly fee			2,500		10,000
Consulting agreement, deferral until capital raise amount					300,000
Consulting agreement, shares issuable			1,000,000		3,000,000
Consulting agreement, shares issuable on demand					1,500,000
Consulting agreement, shares issuable on specific date					1,500,000
Accrued consulting costs - paid for in common stock	172,000		172,000		225,000	135,000
Prepaid consulting costs					225,000
Consulting expense	87,907		278,618
Commitments And Contingencies [Line Items]
Settlement liability					652,500
Cost of goods	125,835	115,294	248,939	235,580
WBCP License Agreement [Member]
Commitments And Contingencies [Line Items]
Royalty expense	28,125	18,968	46,875	34,928
Prepaid expenses	75,000		75,000
Board of Directors [Member]
Commitments And Contingencies [Line Items]
Sales commission, minimum percentage of individual sales	4.00%		4.00%
Sales commission, maximum percentage of individual sales	6.00%		6.00%
Royalty, percentage of all sales	3.00%		3.00%
Royalty expense	43,000	9,948	61,000	9,948
Monthly draw against commission or royalty	6,000		6,000
Prepaid expenses	26,000		26,000		28,000
Design Services [Member]
Commitments And Contingencies [Line Items]
Royalty, percentage of all sales	2.00%		2.00%
Royalty expense	8,000	2,500	11,000	2,500
Monthly draw against commission or royalty	$ 3,000		$ 3,000
AMHC [Member]
Commitments And Contingencies [Line Items]
Settlement, shares issued					3,000,000
Independent Third Party [Member]
Commitments And Contingencies [Line Items]
Settlement, shares issued					1,500,000

XML

STOCKHOLDERS' EQUITY

6 Months Ended

Jun. 30, 2013

STOCKHOLDERS' EQUITY [Abstract]

STOCKHOLDERS' EQUITY

NOTE 7 - STOCKHOLDERS' EQUITY

Preferred stock

The Company is authorized to issue up to 10,000,000 shares of Preferred stock, par value $0.10 per share.  The Articles of Incorporation provide that the Preferred stock may be issued from time to time in one or more series and gives the Board of Directors authority to establish the designations, preferences, limitations, restrictions, and relative rights of each series of Preferred Stock

Series A Preferred Stock

Of the 10,000,000 shares of the Company's authorized Preferred Stock, ($0.10 par value per share), 425,000 shares are designated as Series A Convertible Preferred Stock (the "Series A Preferred").  The holders of outstanding shares of Series A Preferred are entitled to notice of any shareholders' meeting and to vote as a single class with the common stock upon any matter submitted for approval by the holders of common stock, on an as-converted basis, as defined. Each share of Series A Preferred shall have eight votes per share. If any dividend or distribution is declared or paid by the Company on common stock, whether payable in cash, property, securities or rights to acquire securities, the holders of the Series A Preferred will be entitled to participate with the holders of common stock in such dividend or distribution, as defined.

Additionally, upon liquidation, dissolution or winding up on the Company, the Series A Preferred shareholders are entitled to be paid together with the common shareholders on a pro-rata basis.  The Series A Preferred holders may convert such shares of Series A Preferred in whole or in part, at any time, or from time-to-time upon written notice to the Company subject to the terms set forth below. The Series A Preferred may, or shall, be converted into shares of the Company's authorized but unissued common stock on the following bases: (i) At the option of the holder, at any time before the "Financial Milestone" is met each share of Series A Preferred shall be convertible into eight shares of the Company's common stock. (ii) Upon the "Financial Milestone" being met, each share of Series A Preferred shall automatically be converted into 28.8 shares of the Company's common stock. (iii) If the "Financial Milestone" has not been met by October 8, 2013, each share of Series A Preferred then outstanding shall automatically be converted into eight shares of the Corporation's Common Stock.

Series C Preferred Stock

In April 2013, the Board of Directors approved the authorization of 5,000,000 shares of Series C Preferred Stock (the "Series C Preferred Stock"). The Series C Preferred shares are to have  voting rights equal to three votes per share and contain an automatic conversion into 15,000,000 common shares immediately upon the Company obtaining shareholder approval of, and filing with the Colorado Secretary of State, an increase in authorized common stock to at least 200,000,000 shares.

On April 12, 2013, the Company executed a term sheet with an accredited investor ("Investor") for a proposed investment of $1,000,000 in the Company in exchange for 15,000,000 shares of common stock, 5,000,000 shares of Series C Preferred Stock, and warrants to acquire 500,000 shares of common stock at $0.12 per share for a period of five years. The first tranche of $500,000 was to be deposited on or before May 17, 2013 in exchange for 15,000,000 shares of common stock and warrants to acquire 250,000 common shares described above. The second tranche of $500,000 was to be deposited on or before June 20, 2013 in exchange for 5,000,000 shares of Series C Preferred Stock and warrants to acquire 250,000 common shares described above. As of June 30, 2013, the Company received $272,500 toward the first investment tranche. Subsequent to June 30, 2013, the Company received an additional $48,000 from the Investor.  No shares of common or preferred stock have yet been issued under the terms of this preferred transaction.  The proceeds received throught June 30, 2013 have been presented in the balance sheet as a stock subscription deposit liability.

The common shares and underlying common shares attributable to the Series C Preferred Stock and warrants will have piggyback registration rights that will be triggered if the Company files a registration statement with the Securities and Exchange Commission for the resale of other securities. The warrants may be redeemed by the Company if certain conditions are met, including that the shares underlying the warrants have been registered and the common stock trades at or above $.20 per share for 20 trading days. The Investor will be entitled to one seat on the Company's Board of Directors, and certain other development and distribution rights, as defined.

Common stock

The Company is authorized to issue up to 150,000,000 shares of $0.001 par value common stock. As discussed in Note 1, the Company entered into the Merger Agreement with HOJ, whereby the Company issued 83,514,827 common shares in exchange for all the outstanding shares of HOJ. This transaction has been accounted for as a recapitalization of HOJ and accordingly the historical stockholders' equity transactions of HOJ prior to the Acquisition has been retroactively restated for the equivalent number of shares received in the exchange after giving effect to any differences in the par value of the AMHC and HOJ common stock, with an offset to additional paid-in capital. 

Surrender of Founder's shares

In January 2013, a shareholder of the Company surrendered 4,500,000 shares of common stock to the Company's treasury for no consideration.  The shares were initially issued to a founder in March 2012 and were returned to increase the number of common shares available.

Dissenting Shareholder

In connection with the Acquisition, an HOJ shareholder holding the equivalent of 612,953 shares of common stock asserted his rights as a dissenting shareholder under the Colorado Business Corporation Act and demanded payment for the fair value amount of his shares as of the date of the Acquisition.  In July 2012, the Company estimated the fair value of these shares to be $20,000 and recorded a payable to shareholder in the amount of $20,000 and corresponding decrease to Equity.

On February 15, 2013, the Company entered into a settlement agreement with the dissenting HOJ shareholder.  Under the terms of the settlement agreement, the Company agreed to pay $5,000 cash at closing and $15,000 plus accrued interest at 5% within 90 days.  The Company also agreed to issue 50,000 shares of the Company's common stock.  The fair value of the common stock at the date of settlement was $5,500.  As of June 30, 2013, the outstanding amount has been repaid in full.

Stock options

Effective March 11, 2009, AMHC established the 2009 Stock Option Plan ("the "2009 Plan).  The 2009 Plan established by AMHC was retained by the Company after the Acquisition.  Under the 2009 Plan, the Company may grant non-statutory and incentive options to employees, directors and consultants for up to a total of 7,000,000 shares of common stock. The exercise prices of the options granted are determined by the Plan Committee, whose members are appointed by the Board of Directors, and the exercise prices are generally to be established at the estimated fair value of the Company's common stock at the date of grant. Options granted have terms that do not exceed five years. As of June 30, 2013, stock options to purchase 650,000 shares of common stock are outstanding under the 2009 Plan.

On July 26, 2012, the Company's shareholders approved the 2012 Stock Option Plan (the "2012 Plan"). Under the Plan, the Company may grant stock options, restricted and other equity awarded to any employee, consultant, independent contractor, director or officer of the Company for up to a total of 11,500,000 shares of common stock. As of June 30, 2013, stock options to purchase 2,266,190 shares of common stock are outstanding under the 2012 Plan.

In April 2013, the Company's Board of Directors reduced the number of common shares reserved under the 2012 Stock Option Plan from 11,500,000 shares to 4,500,000 and reduced the number of common shares reserved under the 2009 Stock Option Plan from 7,000,000 shares to 650,000 shares thereby increasing the number of common shares available for issuance by 13,350,000.

The fair value of each option award is estimated on the date of grant using the Black-Scholes-Merton valuation model. Expected volatility is based upon weighted average of historical volatility over the expected term of the option and implied volatility. The expected term of stock options is based upon historical exercise behavior and expected exercised behavior. The risk-free interest rate is based upon implied yield on a U.S. Treasury zero-coupon issue with a remaining term equal to the expected term of the option. The dividend yield is assumed to be none as the Company does not anticipate paying any dividends in the foreseeable future.

The following is a summary of stock option activity for the six months ended June 30, 2013:

					Weighted
			Weighted		Average
	Shares		average		Remaining		Aggregate
	under		exercise		contractual		intrinsic
Options	Option		price		Life		value
Outstanding at January 1, 2013		2,916,190	$	0.11
Granted		-	$	-
Exercised		-	$	-
Forfeited/Cancelled		-	$	-
Outstanding at June 30, 2013		2,916,190	$	0.11	2.26		-
Vested or Expected to Vest at June 30, 2013		2,150,000	$	0.14		2.44		-
Exercisable at June 30, 2013		2,150,000	$	0.14		2.44		-

The aggregate intrinsic value in the table above represents the total intrinsic value (the difference between the estimated fair value of the Company's common stock on June 30, 2013, and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had they exercised their options on June 30, 2013.

As a result of the reorganization described in Note 1, the Company has not recognized any stock-based compensation cost previously recorded on the books of AMHC prior to the date of reorganization.  No stock-based compensation was recognized during the three and six months ended June 30, 2013 or during the three and six months ended June 30, 2012. As of June 30, 2013, the Company does not expect outstanding options to acquire 766,190 shares of common stock will vest due to the performance criteria outlined in the option agreement. Compensation cost is revised if subsequent information indicates that the actual number of options vested is likely to differ from previous estimates.

The following table summarizes the activity and value of non-vested options as of and for the six months ended June 30, 2013:

			Weighted
	Number		Average
	Of		grant date
	Options		fair value
Non-vested options at January 1, 2013		766,190	$	0.06
Granted		-		-
Vested		-		-
Forfeited/cancelled		-		-
Non-vested options at June 30, 2013		766,190	$	0.06

As of June 30, 2013, there was $42,159 of total unrecognized compensation cost related to non-vested share based compensation arrangements granted under the qualified stock option plans. That cost is expected to be recognized over a weighted average period of 1.0 years if certain performance criteria are met.

Warrants:

Summarized information about warrants outstanding and exercisable at June 30, 2013 is as follows:

						Weighted
				Weighted		Average
				average		Remaining		Aggregate
				exercise		contractual		intrinsic
Warrants	Shares			Price		Life		value
Outstanding at January 1, 2013		6,739,528		$	0.05
Issued for Services		150,000		$	0.10
Exercised		-		$	-
Forfeited/Cancelled		(3,564,764	)	$	0.07
Outstanding at June 30, 2013		3,324,764		$	0.07	$	1.89	$	-
Vested or Expected to Vest at June 30, 2013		260,000		$	0.11	$	2.53	$	-
Exercisable at June 30, 2013		260,000		$	0.11	$	2.53	$	-

In April 2012, the Company granted a warrant to a sales consultant and director of the Company to purchase up to 6,129,528 shares of common stock in connection with a two-year service agreement.  This warrant has a three-year term and an exercise price of $0.0326 per share with 3,064,764 shares vesting each on January 1, 2013 and January 1, 2014 if the Company's sales exceed certain thresholds in 2012 and 2013, respectively.  On January 1, 2013, the board of directors concluded the sales target for 2012 was not met and warrants to purchase 3,064,764 shares of Company common stock were cancelled. Management has evaluated the performance criteria and currently does not anticipate that the sales thresholds for 2013 will be met and accordingly no stock-based compensation has been recognized during the three and six months ended June 30, 2013. Compensation cost is revised if subsequent information indicates that the actual number of warrants vested is likely to differ from previous estimates.

In February and March 2013, the Company granted a warrant to an investor relations firm to purchase up to 150,000 shares of common stock that vested immediately.  The warrants have a three-year term and an exercise price of $0.11 and $.09 per share, and $11,574 of stock based compensation related to this warrant and is recorded in general and administrative expenses during the six months ended June 30, 2013. In April, May, and June 2013, the Company granted additional warrants to purchase up to 300,000 shares of common stock vested immediately. The warrants have a three-year term and an exercise price of $.10, $.07, and $.05 per share. The value of these warrants was considered nominal.

Contributed Services

Prior to June 30, 2012, the Company's owners/officers contributed management and administrative services to the Company.  The fair value of those services has been recorded as an expense in the accompanying consolidated financial statements based on the estimated fair value for such services, with a corresponding credit to contributed capital.  The fair value of the historical services was estimated based on the compensation per employment terms that were entered into in March 2012.  Contributed services were $0, $0, $0 and $50,000 for the three and six months ended June 30, 2013 and 2012, respectively.

XML

ACCRUED EXPENSES (Tables)

6 Months Ended

Jun. 30, 2013

ACCRUED EXPENSES [Abstract]

Schedule of Accrued Expenses

	June 30,		December 31,
	2013		2012
Accrued expenses	$	3,697	$	37,005
Deferred salaries		139,365		45,960
Accrued settlement costs - paid for in common stock		-		652,500
Accrued consulting costs - to be paid for in common stock		172,000		225,000
	$	315,062	$	960,465

XML

COMMITMENTS AND CONTINGENCIES

6 Months Ended

Jun. 30, 2013

COMMITMENTS AND CONTINGENCIES [Abstract]

COMMITMENTS AND CONTINGENCIES

NOTE 6 - COMMITMENTS AND CONTINGENCIES

WBCP License Agreement

The Company has a license with WBCP that allows the Company the use of the costumes, artwork, logos and other elements depicted in the 2009 movie, The Hangover.  This license had an initial term through January 31, 2013 and provides for certain royalties based on a percentage of products sold subject to certain agreed-upon guaranteed minimum royalty payments over the term of the license.

In January 2013, the Company entered into an extension of its product license agreement with WBCP extending the term of the agreement to January 31, 2016. Further, the extension added certain channels of distribution and required certain agreed-upon additional Guaranteed Consideration, as defined over the next three years. Pursuant to the agreement, $75,000 of Guaranteed Consideration was paid in January 2013. The amount was recorded as a prepaid expense. The company recognized $28,125, $46,875 and $18,968 and $34,928  in cost of sales for royalties on this agreement for the three months and six months ended June 30, 2013 and 2012 respectively.

Royalty and Commission Agreements

The Company has a representative agreement with an individual who became a member of the Company's board of directors in March 2012. Under this agreement, as amended, this individual is entitled to a commission of between 4% and 6% of sales made by this individual, based on the nature of the sales, and a royalty of 3% of all sales made by the Company, as defined. Commissions and royalty expense to this individual for the three and six months ended June 30, 2013 totaled approximately $43,000 and $61,000, respectively, and $9,948 for the three and six months ended June 30, 2012.  Effective April 1, 2012, the Company agreed to pay this individual a $6,000 draw per month against commissions. As of June 30, 2013 and December 31, 2012, net prepaid expenses related to draws in excess of commissions were approximately $26,000 and $28,000, respectively.

The Company has an agreement with a second individual for design services. Under this agreement, as amended, this individual is entitled to receive a royalty of 2% of net sales, as defined. Royalty expense to this individual was $8,000 and $11,000 for the three and six months ended June 30, 2013, respectively, and $2,500 for the three and six months ended June 30, 2012. Effective April 1, 2012, the Company agreed to pay this individual a $3,000 draw per month against royalties.

Management Agreement with AMHC Managed Services

Effective March 1, 2012, HOJ entered into a management agreement (the "Management Agreement") with AMHC Managed Services, Inc. ("AMHC Services"), a subsidiary of AMHC. The significant terms of the Management Agreement provided for monthly payments to AMHC Services in exchange for financial management and accounting services, corporate office and administrative services, and expertise regarding compliance with securities regulations.  The Management Agreement term was 24 months, and required the Company to pay AMHC Services $27,500 per month. The Company has recorded $82,000 and $110,000 in general and administrative expense for the three months and six months ended June 30, 2012

On October 1, 2012, AMHC Services suspended the accounting and financial management services provided under the Management Agreement due to a dispute under the contract.  In January 2013, the Company settled the dispute and terminated the Management Agreement in exchange for 3,000,000 shares of common stock (See below).

Settlement Agreement with AMHC Services and Other Claims

On January 14, 2013, the Company entered into a settlement agreement with AMHC Services, the principal owners of AMHC Services, and an independent third party pursuant to which the respective parties released each other from certain claims. Under the terms of the settlement, the Company issued AMHC Services 3,000,000 shares of its common stock, and issued the independent third party 1,500,000 shares of its common stock.  The fair value of the shares issued under this settlement was $652,500 based upon the closing price of the stock on the date of the signed settlement agreement. This settlement was recorded in year ended December 31, 2012 (see Note 4).

Strategic Consulting Agreement

In November 2012, the Company entered into a consulting agreement with The Bricktown Group ("Bricktown") to provide beverage management and strategic advisory consulting services to the Company.  The consulting agreement has an initial term of six months with an automatic extension of 180 days provided neither party has provided a written notice to not extend the agreement.  The contract can be terminated upon written notice at any time, but the Company is obligated to pay any fees accrued under the agreement.  The agreement requires the Company to pay an upfront retainer of $10,000 and monthly consulting fees of $10,000 per month, which was to be deferred until the Company raised at least $300,000 in debt or equity.  The Company is to issue 3,000,000 shares of the Company's common stock in two tranches, of which 1,500,000 shares are issuable upon request after January 4, 2013 and 1,500,000 shares are issuable on March l, 2013. The first 1,500,000 shares are non-forfeitable and fully vested on the date of the agreement.

Based upon the terms of the agreement, the Company determined that the measurement date for the initial 1,500,000 shares  issued under the agreement is the contract date and calculated a fair value of $225,000 based upon the closing market price on this date.  Accordingly, the Company recorded an accrued consulting cost liability of $225,000 on the consolidated balance sheet as of December 31, 2012.  The stock-based compensation associated with the initial shares of $225,000 was recorded as prepaid consulting costs and was amortized over the initial 3 months of this agreement.  On January 10, 2013, the Company issued the initial 1,500,000 shares of its common stock to Bricktown. The measurement date for the second tranche of 1,500,000 shares was March 1, 2013.  The fair value of these shares of $135,000 was determined based upon the closing market price of the Company's common stock on this date and was amortized over the remaining 3 months of the contract.  The second tranche of shares have not been issued as of August 19, 2013.  For the six months and three months ended June 30, 2013, the Company recognized consulting expense of $87,907 and $278,618 related to this agreement. In March 2013, the Company hired one of the principal owners of Bricktown to become the interim COO of the Company. Subsequent to June 30, 2013, the Bricktown contract was terminated and the interim COO resigned.

XML

ORGANIZATION, DESCRIPTION OF BUSINESS, GOING CONCERN AND MANAGEMENT'S PLANS

6 Months Ended

Jun. 30, 2013

ORGANIZATION, DESCRIPTION OF BUSINESS, GOING CONCERN AND MANAGEMENT'S PLANS [Abstract]

ORGANIZATION, DESCRIPTION OF BUSINESS, GOING CONCERN AND MANAGEMENT'S PLANS

NOTE 1 - ORGANIZATION, DESCRIPTION OF BUSINESS, GOING CONCERN AND MANAGEMENT'S PLANS

Organization:

Hangover Joe's Holding Corporation ("HJHC" or the "Company") was originally incorporated in the State of Colorado in December 2005 as Across American Real Estate Exchange, Inc. ("AAEX"). In May 2010, AAEX changed its name to Accredited Members Holding Corporation ("AMHC"). On July 25, 2012, the Company entered into an Agreement and Plan of Merger and Reorganization (the "Merger Agreement") with Hangover Joe's, Inc., a privately-held Colorado corporation ("HOJ"), whereby on July 25, 2012, the Company acquired HOJ in a reverse triangular merger (the "Acquisition").  Prior to the Acquisition, the Company had 36,807,801 shares outstanding. Upon closing the Acquisition, the Company issued 83,514,827 common shares to the HOJ shareholders in exchange for all of their ownership interests in HOJ such that the former owners of HOJ owned approximately 69% of the Company post Acquisition.  The shareholders of the Company prior to the Acquisition owned approximately 31% of the Company post Acquisition.  In connection with the Acquisition on July 25, 2012, the Company changed its name to Hangover Joe's Holding Corporation.

The Merger Agreement further provided that within five business days after the closing of the Acquisition, the Company would sell to Accredited Members Acquisition Corporation ("Buyer") all of the equity interests in three of the Company's subsidiaries (the "Sale"), being Accredited Members, Inc., AMHC Managed Services, Inc. and World Wide Premium Packers, Inc. (collectively, the "Subsidiaries").  Buyer is a privately-held Colorado corporation owned by two former directors of the Company, JW Roth and David Lavigne.  The parties closed the Sale on July 27, 2012.  The Buyer paid $10,000 and assumed all liabilities related to the business of the Subsidiaries in exchange for all of the shares in the Subsidiaries owned by the Company.

HOJ is a Colorado corporation formed on March 5, 2012.  HOJ was formed for the purpose of acquiring all of the assets of both Hangover Joe's Products LLC ("HOJ LLC") and Hangover Joe's Joint Venture ("HOJ JV").  HOJ LLC had conducted operations through HOJ JV, with the owner of HOJ LLC being one of the same owners and control persons of HOJ JV. Effective March 30, 2012, HOJ acquired the net assets of HOJ LLC and HOJ JV through the issuance of common stock of HOJ.  Because HOJ had no significant assets or business operations prior to the merger and each of these entities were owned by the same control group, this transaction was accounted for as a reorganization of entities under common control.  Accordingly, the historical results of operations of HOJ LLC and HOJ JV prior to March 30, 2012 are included in the results of operations of the Company.

Because all of the operating businesses of AMHC were contemporaneously sold within five business days after the Acquisition, the transaction has been accounted for as a recapitalization of HOJ.  Accordingly, the accompanying consolidated financial statements include the financial position, results of operations and cash flows of HOJ and its predecessor entities, HOJ LLC and HOJ JV, prior to the date of Acquisition. The historical results of operations and cash flows of AMHC and the Subsidiaries prior to the date of the Acquisition have been excluded from the accompanying consolidated financial statements. The stockholders' equity of HOJ prior to the Acquisition has been retroactively restated for the equivalent number of shares received in the exchange after giving effect to any differences in the par value of the AMHC and HOJ common stock, with an offset to additional paid-in capital.  The restated consolidated accumulated deficit of the accounting acquirer (HOJ) has been carried forward after the exchange.

Description of Business:

The Company sells an all-natural, two-ounce beverage, formulated to help relieve the symptoms associated with alcohol induced hangovers - the Hangover Recovery Shot. The Hangover Recovery Shot is an officially licensed product of The Hangover movie series from Warner Brothers.  The Company has registered the trademark "Hangover Joe's Get Up & Go" with the U.S. Patent and Trademark office. The assets consist of intellectual property relating to Hangover Joe's Recovery Shot, including but not limited to a license agreement dated July 19, 2011, between HOJ LLC and Warner Bros. Consumer Products, Inc.  The license agreement permits HOJ to use the costumes, artwork logos, and other elements depicted in the 2009 movie "The Hangover" during the term of the license agreement, as amended, which expires January 31, 2016.  The Company sells its products primarily to convenience stores, liquor stores, and grocery stores through distribution agreements, as well as through online internet sales. The Company began selling a hangover recovery shot in February 2011 and began selling the licensed Hangover Joe's Recovery Shot in July 2011. HOJ is actively seeking to expand the distribution of the Hangover Joe's Recovery Shot, and has recently entered into distribution agreements to expand its reach to Australia, New Zealand and Canada.

Management's plans

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. The Company reported a net loss of approximately $585,000 and $1,292,000 for the three  and six months ended June 30, 2013, and a working capital deficiency and accumulated deficit of approximately $1,706,000 and $3,755,000, respectively, at June 30, 2013.  The Company has a limited operating history and has relied primarily on debt financing and private placements of its common stock to fund its operations.  The Company cannot provide any assurance it will be able to raise funds through a future issuance of debt or equity to carry out its business plan. These conditions raise substantial doubt about the Company's ability to continue as a going concern. The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets, or the amounts or classification of liabilities that may result from the possible inability of the Company to continue as a going concern. Management's plans with regards to these conditions are described below.

Management has taken various steps to increase capital resources and improve liquidity.  

-   In January 2013, the Company entered into a senior secured lending arrangement with TCA Global Credit Master Fund LP ("TCA") for up to a maximum borrowing of $6,000,000. The credit facility has an initial line of credit of $425,000 with a six month term (and six month renewal option) and is collateralized by the assets of the Company. At closing, the Company was advanced $425,000, less fees and closing costs, and the Company has drawn an additional $56,000 through August 14, 2013 under this line of credit. As of June 30, 2013, the Company has been notified by TCA that the agreement will not be renewed when it is due in January 2014 (Note 3).

-   On April 12, 2013, the Company executed a term sheet with an accredited investor ("Investor") for a proposed investment of $1,000,000 in the Company in exchange for 15,000,000 shares of common stock, 5,000,000 shares of newly authorized Series C Preferred Stock (convertible into 15,000,000 shares of common stock) and warrants to acquire 500,000 shares of common stock at $0.12 for a period of five years. According to the term sheet, the first tranche of $500,000 was to be deposited on or before May 17, 2013 in exchange for 15,000,000 shares of common stock and warrants to acquire 250,000 common shares described above. The second tranche of $500,000 was to be deposited on or before June 20, 2013 in exchange for 5,000,000 shares of Series C Preferred Stock and warrants to acquire 250,000 common shares described above (See Note 7). As of August 14, 2013, the Company has received $320,500 toward the first investment tranche (Note 7).  

-   In June 2013, the Company entered into a 12% 12 month convertible note for up to a maximum borrowing of $500,000 with JMJ Financial, Inc. ("JMJ"). At closing, the Company was advanced $100,000, less fees and closing costs (Note 3).

-   Management has also taken steps to reduce its operating costs. As part of this effort, certain executive officers and consultants agreed to defer a portion of their compensation effective October 1, 2012.

XML

SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended		6 Months Ended			6 Months Ended	12 Months Ended	3 Months Ended		6 Months Ended		3 Months Ended	6 Months Ended	3 Months Ended	12 Months Ended	3 Months Ended	12 Months Ended	3 Months Ended		6 Months Ended	3 Months Ended	6 Months Ended	3 Months Ended	6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012	Jun. 30, 2013 Trade Accounts Receivable [Member]	Dec. 31, 2012 Trade Accounts Receivable [Member]	Jun. 30, 2013 Net Revenue [Member]	Jun. 30, 2012 Net Revenue [Member]	Jun. 30, 2012 Net Revenue [Member]	Jun. 30, 2013 Major Customer One [Member] Trade Accounts Receivable [Member]	Jun. 30, 2013 Major Customer One [Member] Net Revenue [Member]	Jun. 30, 2013 Major Customer Two [Member] Trade Accounts Receivable [Member]	Jun. 30, 2013 Major Customer Two [Member] Net Revenue [Member]	Dec. 31, 2012 Major Customer Three [Member] Trade Accounts Receivable [Member]	Jun. 30, 2013 Major Customer Three [Member] Net Revenue [Member]	Dec. 31, 2012 Major Customer Four [Member] Trade Accounts Receivable [Member]	Jun. 30, 2013 Major Customer Four [Member] Net Revenue [Member]	Jun. 30, 2012 Major Customer Five [Member] Net Revenue [Member]	Jun. 30, 2012 Major Customer Five [Member] Net Revenue [Member]	Jun. 30, 2012 Major Customer Six [Member] Net Revenue [Member]	Jun. 30, 2012 Major Customer Six [Member] Net Revenue [Member]	Jun. 30, 2012 Major Customer Seven [Member] Net Revenue [Member]	Jun. 30, 2012 Major Customer Seven [Member] Net Revenue [Member]
SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Allowance for doubtful accounts	$ 43,704		$ 43,704		$ 21,624
Sales incentives and discounts	630	4,563	4,273	8,843
Advertising expense	84,000	40,000	101,000	57,000
Freight-out costs	$ 13,000	$ 10,000	$ 34,000	$ 17,000
Antidilutive stock options, warrants and common shares	21,493,845	0	21,493,845	0
Antidilutive shares included			8,311,250
Significant Accounting Policies [Line Items]
Number of customers						2	2	4	3	3
Concentration percentage						25.00%	78.00%	59.00%	36.00%	36.00%	13.00%	18.00%	12.00%	18.00%	65.00%	12.00%	13.00%	11.00%	14.00%	14.00%	12.00%	12.00%	10.00%	10.00%

XML

SIGNIFICANT ACCOUNTING POLICIES (Policies)

6 Months Ended

Jun. 30, 2013

SIGNIFICANT ACCOUNTING POLICIES [Abstract]

Basis of Presentation

Basis of Presentation

The financial information contained herein should be read in conjunction with the Company's consolidated audited financial statements and notes thereto included in its Annual Report on Form 10-K for the year ended December 31, 2012.

The accompanying unaudited consolidated financial statements of the Company have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America ("GAAP") for complete consolidated financial statements. In the opinion of management, the unaudited consolidated financial statements included in this quarterly report reflect all adjustments (consisting only of normal recurring adjustments) that the Company considers necessary for a fair presentation of its financial position at the dates presented and the Company's results of operations and cash flows for the periods presented.  The Company's interim results are not necessarily indicative of the results to be expected for the entire year.

Principles of Consolidation

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its 100%-owned subsidiary.  All intercompany accounts, transactions, and profits are eliminated in consolidation.

Use of estimates

Use of Estimates

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Significant estimates are used in accounting for certain items such as allowance for doubtful accounts, revenue recognition, and stock-based compensation. Estimates are based on historical experience, where applicable, and assumptions that management believes are reasonable under the circumstances. Due to the inherent uncertainty involved with estimates, actual results may differ.

Accounts Receivable and Concentration of Credit Risk

Accounts Receivable and Concentration of Credit Risk

The Company is subject to credit risk through trade receivables. This credit risk is mitigated by the diversification of the Company's operations, as well as its customer base. The Company grants varying payment terms to its customers. Payment terms for customers can vary from due upon receipt up to net 45 days.

Two customers comprise approximately 25% of trade accounts receivable at June 30, 2013; these individual customer balances represent approximately 13% and 12% of the trade accounts receivable.  Two customers comprise approximately 78% of the trade accounts receivable at December 31, 2012; these individual customer balances represent approximately 65%, and 13% of the total trade accounts receivable. No single customer accounted for 10%  or more of net sales for the six months ended June 30, 2013. Four customers accounted for 59% of net sales for the three months ended June 30, 2013; these individual customer sales represent approximately 18%, 18%, 12%, and 11% of annual sales. Three customers accounted for 36% of net sales for the three and six months ended June 30, 2012; these individual customer sales represent approximately 14%, 12%, and 10% of net sales.

Ongoing credit evaluations of customers' financial condition are performed. Collateral is not required. The Company maintains an allowance when necessary for doubtful accounts that is the Company's best estimate of potentially uncollectible trade receivables. Provisions are made based upon a specific review of all significant outstanding invoices that are considered potentially uncollectible in whole or in part. For those invoices not specifically reviewed or considered uncollectible, general provisions are provided at different rates, based upon the age of the receivable, historical experience, and other currently available evidence. The allowance estimates are adjusted as additional information becomes known or as payments are made. As of June 30, 2013 the allowance for doubtful accounts was $43,704, and at December 31, 2012, the allowance for doubtful accounts was $21,624.

Inventory

Inventory

Inventory is valued at the lower of cost (first-in, first-out) or market value. The inventory at June 30, 2013 and at December 31, 2012 primarily consisted of packing supplies.

License and Royalties

License and Royalties

The Company has a license with Warner Bros. Consumer Products, Inc. ("WBCP") that allows the Company the use of the costumes, artwork, logos and other elements depicted in the 2009 movie, The Hangover.  This license, as amended, expires January 31, 2016.  The terms of the WBCP license provide for royalties based on a percentage of products sold, as defined, subject to agreed-upon guaranteed minimum royalties. Guaranteed minimum royalty payments are made periodically over the term of the license and are recorded when paid as a prepaid expense in the balance sheet.  The prepaid expense is amortized to royalties in cost of goods sold at a ratio of current period revenues to the total revenues expected to be recorded over the term of the license.  The Company reviews its sales projections quarterly to determine the likely recoverability of its prepaid asset, as well as any unpaid minimum obligation.  If management determines that the prepaid expense is unlikely to be recovered by product sales, prepaid license expense is charged to cost of goods sold, based on current and expected revenues, in the period in which such determination is made.  

Revenue Recognition

Revenue Recognition

The Company has contractual agreements with certain third-party distributors.  Under the agreements, the Company is not guaranteed any minimum level of sales or transactions.  The Company also offers its products for sale through its website at www.hangoverjoes.com.

The Company recognizes revenue when all of the following have occurred: (1) persuasive evidence of an arrangement exists; (2) delivery to third party distributors and consumers via the Company's website has occurred; (3) the sales price is fixed or determinable; and (4) collectability is reasonably assured.  Delivery is not considered to have occurred until the title and the risk of loss passes to the customer according to the terms of the contract between the Company and the customer.  For sales to distributors, revenue is usually recognized at the time of delivery.  For sales through the Company's website, revenue is recognized at time of shipment.

Management evaluates the terms of its sales in consideration of the criteria outlined in Principal Agent Consideration with regards to its determination of gross versus net reporting of revenue for transactions with customers.  The Company sells, through its website, Hangover Joe's Recovery Shots.  In these transactions, management has determined that the Company (i) acts as principal; (ii) has the risks and rewards of ownership, including the risk of loss for collection, delivery or returns; and (iii) has latitude in establishing price with the customer.  For these transactions, the Company recognizes revenue on a gross basis.

The Company offers a variety of incentives and discounts to distributors, customers and consumers through various programs to support the distribution of its products.  These incentives and discounts include cash discounts, price allowances, volume based rebates and product placement fees.  These incentives and discounts are reflected as a reduction of gross sales to arrive at net sales. The aggregate deductions from gross sales recorded in relation to these programs were approximately $630 and $4,273 for the three months and six months ended June 30, 2013 and  $4,563 and $9,943 for the three and six months ended  June 30, 2012, respectively.

Cost of Goods Sold

Cost of Goods Sold

Cost of goods sold consists of the costs of raw materials utilized in the production of its product, co-packing fees, and in-bound freight charges. Raw material costs account for the largest portion of the cost of goods sold. Raw materials include bottles, ingredients and packaging materials. The manufacturer is responsible for the ingredients. Costs of goods sold also include license and royalty expenses.

Supplier/Manufacturer Concentration

Supplier/Manufacturer Concentration

The Company relies on its third-party suppliers for raw materials necessary for its products, and it relies on third-party manufacturers for the production of its product.  Although the Company believes that it could utilize alternative suppliers and manufacturers, any delay in locating and establishing relationships with other suppliers/manufacturers could result in product shortages and back orders for the products, with a resulting loss of net sales and profitability.  The Company's third-party manufacturer acquires some ingredients from suppliers outside of the United States.  Purchasing these ingredients is subject to the risks generally associated with importing raw materials from other countries, including, among other factors, delays in shipments, changes in economic and political conditions, quality assurance, tariffs, trade disputes and foreign currency fluctuations.  These factors could result in a delay in or disruption of the supply of certain raw materials.  Any significant delay in or disruption of the supply of raw materials could have a material adverse effect on the Company's business.

Sales and Marketing Expenses

Sales and Marketing Expenses

Sales and marketing costs include selling expenses such as distribution expenses to transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising, sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials, trade shows, other marketing expenses and product design expenses.

Advertising Expenses

Advertising Expenses

Advertising costs are expensed as incurred and are included in sales and marketing expense in the accompanying consolidated statements of operations. Total advertising expenses were approximately $84,000 and $101,000 for the three months and six months ended June 30, 2013 and $40,000 and $57,000 for the three months and six months ended June 30, 2012, respectively.

Freight-Out Costs

Freight-Out Costs

Freight-out costs incurred to ship product to customers are included in sales and marketing expense in the accompanying consolidated statements of operations. Total freight-out costs were approximately $13,000 and $34,000 for the three months and six months ended June 30, 2013, and $10,000 and $17,000  for the three months and six months ended June 30, 2012 respectively.

Income Taxes

Income Taxes

Prior to March 2012, no provision for income taxes was provided in the accompanying financial statements because HOJ LLC (as a limited liability company), and HOJ JV (as a partnership), elected to file as partnerships, and therefore management believes that prior to June 30, 2012 the Company was not subject to income taxes, and, that such taxes were the responsibility of the individual member/partners.

Beginning in March 2012, as a corporation, the Company now records a provision for deferred income tax assets and liabilities in order to reflect the net tax effects of temporary differences between (i) the tax basis of assets and liabilities and (ii) their reported amounts in the financial statements.  The provision is based upon enacted tax laws and rates in effect for the years in which the differences are expected to affect taxable income.  The Company establishes a valuation allowance when necessary to reduce deferred income tax assets to the amounts expected to be realized.  The Company expects to file income tax returns in the US Federal jurisdiction and various State jurisdictions.

The Company assesses the likelihood of the financial statement effect of a tax position that should be recognized when it is more likely than not that the position will be sustained upon examination by a taxing authority based on the technical merits of the tax position, circumstances, and information available as of the reporting date.  All tax years remain open and subject to U.S. Federal tax examination.  Management does not believe that there are any current tax positions that would result in an asset or liability for taxes being recognized in the accompanying financial statements.

The Company's policy is to classify tax related interest and penalties as income tax expense. There is no interest or penalties estimated on the underpayment of income taxes as a result of unrecognized tax benefits.

Stock-Based Compensation

Stock-Based Compensation

Stock-Based Compensation is recognized for an award of equity instruments in the financial statements and is measured based on the grant date fair value of the award.  Stock-Based Compensation expense is recognized over the period of service in exchange for the award (generally the vesting period).  The Company estimates the fair value of each stock option at the grant date by using an option pricing model, typically the Black-Scholes model.

For shares issued to non-employees for goods or services, the Company accounts for these shares in accordance with ASC 505-50.  Measurement of share-based payment transactions with non-employees is based on the fair value of whichever is more reliably measurable (a) goods or services received; or (b) the equity instruments issued.  The fair value of the share-based payment transaction is determined at the earlier of the performance commitment date or performance completion date.

Net Loss Per Share

Net Loss Per Share

Basic net loss per share is computed by dividing the net loss applicable to common shareholders by the weighted-average number of shares of common stock outstanding for the period. Historical loss per share of the accounting acquirer (HOJ) has been adjusted retroactively to reflect the new capital structure of the Company as a result of the Merger Agreement.  Diluted net loss per share reflects the potential dilution that could occur if dilutive securities were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the Company, unless the effect of such inclusion would reduce a loss or increase earnings per share. For each of the periods presented in the accompanying consolidated financial statements, the effect of the inclusion of dilutive shares would have resulted in a decrease in loss per share. Common shares underlying stock options, warrants, convertible preferred stock and convertible notes payable in the aggregate of  21,493,845, -0-, 21,493,845 and -0- shares as of and for the three and six months ended June 30, 2013 and 2012 , respectively, were not included in the calculation of diluted net loss per common share because the effect would have been anti-dilutive.

Antidilutive shares of approximately 8,311,250 are included in the three and six month ended June 30, 2013 for the prorated potential common shares and warrants to be issued under the stock subscription agreement.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

ASC 820 provides a framework for measuring fair value and requires expanded disclosures regarding fair value measurements. ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available.

The three levels of inputs required by the standard that the Company uses to measure fair value are summarized below.

·   Level 1: Quoted prices in active markets for identical assets or liabilities.

·   Level 2: Observable inputs other than Level 1 inputs such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities.

·   Level 3: Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

Under fair value accounting, assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement. As of June 30, 2013 and December 31, 2012, the Company had no financial assets or liabilities required to be reported for fair value purposes.

The carrying value of the Company's financial instruments, including cash, accounts receivable, accounts payable, line of credit, mandatorily redeemable preferred stock, and the inventory financing payable approximate fair value at June 30, 2013 and December 31, 2012, due to the relatively short maturity of the respective instruments. The fair value of related party payables is not practicable to estimate due to the related party nature of the underlying transactions.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

In February 2013, the Finanical Accounting Standards Board (FASB) issued Accounting standards update 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified out of Accumulated Other Comprehensive Income. This update requires an entity to provide information about the amount reclassified out of accumulated other comprehensive income by component. The entity is also required to disclose significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting periods. For other amounts that are not required under U.S. GAAP to be reclassified in their entirety to net income, an entity is required to cross-reference to other discourses required under U.S. GAAP that provide additional detail about those amounts. The objective in this Update is to improve the reporting of reclassifications out of accumulated other comprehensive income. The adoption of this standard in 2013 did not have a material impact on the Company's reported results of operations or financial position.

XML

RELATED PARTY TRANSACTIONS (Details) (USD $)	3 Months Ended	6 Months Ended
	Jun. 30, 2013	Jun. 30, 2013	Dec. 31, 2012
RELATED PARTY TRANSACTIONS [Abstract]
Advances to related party	$ 89,422	$ 89,422	$ 89,422
Promissory note payable	89,422	89,422
Interest rate		5.50%
Periodic principal payments to be paid in six installments		14,966
Net sales from related party	$ 0	$ 4,693
Ownership percentage in related party		32.00%

XML

DEBT (Details) (USD $)	6 Months Ended
	Aug. 14, 2013	Jun. 30, 2013	Jun. 30, 2012	Jan. 10, 2013	Dec. 31, 2012	Oct. 31, 2012	Sep. 30, 2012
Inventory financing and factoring arrangements
Maximum financing amount							$ 250,000
Maximum financing percentage						100.00%	80.00%
Financing fee, percentage of purchase order amount						3.85%
Financing fee, percentage of receivables							2.50%
Additional fee, percent per day after remaining open for 30 days						0.13%	0.084%
Additional fee, annualized rate						47.40%	30.70%
Inventory financing payable					97,611
Revolving Credit Facility
Line of credit, maximum borrowing capacity		6,000,000		6,000,000
Line of credit, initial borrowing capacity				425,000
Line of credit, advance				425,000
Borrowings under revolving credit facility	56,000	481,263
Newly authorized convertible preferred shares				125,000
Preferred shares issued for debt issuance costs		125,000
Value of peferred shares issued for debt issuance costs		125,000
Finders' fee, shares issued				194,954
Convertible preferred stock, liquidation preference		$ 125,000

XML

Document and Entity Information	6 Months Ended
	Jun. 30, 2013	Aug. 16, 2013
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 30, 2013
Entity Registrant Name	Hangover Joe's Holding Corp
Entity Central Index Key	0001388132
Current Fiscal Year End Date	--12-31
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2013
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		122,591,301

XML

ACCRUED EXPENSES (Details) (USD $)	1 Months Ended	6 Months Ended	12 Months Ended
	Jan. 31, 2013	Jun. 30, 2013	Dec. 31, 2012	Mar. 01, 2013
ACCRUED EXPENSES [Abstract]
Accrued expenses		$ 3,697	$ 37,005
Salary		139,365	45,960
Accrued settlement costs - paid for in common stock			652,500
Accrued consulting costs - paid for in common stock		172,000	225,000	135,000
Total accrued expenses		315,062	960,465
Shares issued for accrued settlement costs	4,500,000
Shares issued for accrued consulting costs	1,500,000
Consulting agreement, monthly fee		2,500	10,000
Consulting agreement, shares issuable		1,000,000	3,000,000
Consulting agreeement, warrants issuable		100,000
Consulting agreement, fair value		$ 37,000